Startup go to market strategy
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A concept for how a startup should build traction from day one and not wait for the minimal viable product to be ready.
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Startup go to market strategy
- 1. Go to market Don´t expect the market to come to you
- 2. This is us
- 3. The marketing machine Creating digital relationships Leads to better business
- 4. Go to market strategy for start ups
- 5. The obvious Buyers are digital Buyers have the power All information is available
- 7. Marc Andreessen Founder Netscape & VC Andreessen Horowitz
- 8. Basically If the only thing you have to offer is you product… …you are fukced
- 10. What do you believe? What’s your cause? Core purpose
- 11. Start with why Simon Sinek Passion Competence Values
- 12. Traction
- 14. To whom are you relevant? What is important to them?
- 17. Persona insight
- 18. Marketing that adds value and delivers an experience
- 20. Traction channels Targeting blogs Targeting podcasts Publicity Unconventional PR SEM Social and display ads Offline ads SEO Email marketing Engineering as marketing Viral marketing Business development Sales Affiliate programs Existing platforms Trade shows Offline events Speaking engagements Community building
- 21. How should you work the best of the best? What is possible? What is probable?
- 22. What is possible? Brainstorm through all channels Formulate at least one concrete strategy for each channel Prioritise a couple
- 23. What is probable? Run simple tests Cost of acquisition Reach (# of customers) Strategic fit of customers
- 24. Measure
- 25. Your core channel Invest time and money Measure Run A/B tests Optimize strategy
- 26. Exemple podcast Content Traction channels
- 27. What works for you?
- 28. Know your why Be relevant to your buyers Work your core traction channel
- 29. Success factors Buyer focus Continuity Test - learn - change
- 31. Subscription based Unaware prospects Fans Premium users Forever customers Free users Hangarounds Produce and promote content Evangelize Community management Support Premium support Launch! Reads Likes Shares Feedback Content Feedback Content Revenue Content Recurring revenue
- 32. Understanding personas buyers journey Expan d
- 33. The digital B2B buyers journey A Investigate B Evaluate C Choose 70% !
- 34. The result Fan base Business opportunities Talent attraction Established brand Market presence Authority Validation of offering
- 35. Next step Lets do lunch or coffee and talk some more. anders.hermansson@businessreflex.se lars.dahlberg@businessreflex.se Don’t be a stranger! www.businessreflex.se
Editor's Notes
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- Hur väl känner ni era köpare egentligen? Vet ni varför dom köpte? Vet ni vilka som påverkar ett köp Vet ni vad som driver era köpare i deras vardag? Osv
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- AH 2 Any one of these that you have not seen? Any one important that i have missed
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- LD Hur går det till Något triggar att man börjar vilja agera på en möjlighet eller en affärsutmaning. Ofta en digital input. Undersöker på många olika sätt Sök har utvecklats Finns många alternativ till sök Blandar in andra som också jobbar digitalt Hittar lösningar Utvärderar Beslutar Om lösning och leverantörer man tror på. Undersöker dessa djupare. Varför? Effektivt sätt att köpa Kan styra själv Slipper träffa människor Effektvit om man sitter på olika orter. Bra beslut Man har gjort det och gillade upplevelsen.
- AH
- LD Hur går det till Något triggar att man börjar vilja agera på en möjlighet eller en affärsutmaning. Ofta en digital input. Undersöker på många olika sätt Sök har utvecklats Finns många alternativ till sök Blandar in andra som också jobbar digitalt Hittar lösningar Utvärderar Beslutar Om lösning och leverantörer man tror på. Undersöker dessa djupare. Varför? Effektivt sätt att köpa Kan styra själv Slipper träffa människor Effektvit om man sitter på olika orter. Bra beslut Man har gjort det och gillade upplevelsen.