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Intellectual property
This document discusses intellectual property rights (IPR) and the importance of patent information. It defines what a patent is, including requirements for patentability. It outlines the patent application process and describes different types of IPR like trademarks, industrial designs, copyright, and personal data protection. The document emphasizes that patent information is a valuable source of technical information that can be used for competitive intelligence purposes like monitoring competitors, identifying new opportunities, and avoiding duplication of research efforts. Case studies are provided to illustrate how patent analysis can inform strategic decision making.
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Intellectual property
- 1. Policy into Practice: EURAXESSResearcher Career Skills for Career Development PIPERS This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Entrepeneurship 15-16 FEBRUARY2016 MADRID, SPAIN IPR What is and what to do with it
- 2. Outline Introduction IPRs The importance of Patent information Case study Conclusions
- 3. © Todos losderechos reservados What is a patent - Prize for innovation -Exclusive right for exploitation (manufacture, use, commerce, import) – Territory – Limit period of time(20 years) – Public dissemination
- 4. © Todos losderechos reservados – Product • machine, • apparatus, • echanism, • elemmeno, • material,… – Procedure • manufacture, • build, • communication, • control,……. What could I protect as a patent?
- 5. © Todos losderechos reservados Requirements for patentability •NOVELTY: something is new when it is not included in the state-of-the-art •INVENTIVE: it is not obvious for an expert in the subject. •INDUSTRIAL IMPLEMENTATION
- 6. © Todos losderechos reservados How to patent? •Patentability study •Description of the patent
- 7. www.ponspatentesymarcas.es Where to patent? Todecide taking into account: . Nature of the invention . Economic relevance . Inventive quality (Utility model where possible) Geographic interest . Market penetration . Possibility of licensing Costs
- 8. © Todos losderechos reservados Application National PCT European Patent Priority year
- 9. © Todos losderechos reservados PCT 12 months National phases 30-31 nonths USA JP EP CN Priority Example
- 10. Intellectual Property a) Inventions Patents– Utility models b) Distinctive signs Trademarks – commercial names c) Designs Industrial models and designs d) Copyright e) Software f) Domain names g) Personal data
- 11. Signs Trademarks and commercialnames Products, services and the activity of a company, making a difference with the competence Legal protection instrument. Marketing purposes: best tool for publicity
- 12. Industrial designs Models anddrawings •Appearance •2D or 3D •They have to be new
- 13. Intellectual property Authors, artists,etc. Ethical rights: Commercial rights
- 14. New technologies Domain names Internetidentifier. Communication and dissemination channel
- 15. New technologies Personal dataprotection It is mandatory for companies and Administration working with personal data to protect them
- 16. VISIO2007, 18 October2007 Marta Catarino In the beginning was the patent… - the role of Intellectual Property in Competitive Intelligence
- 17. What kind ofquestions does IP analysis answer? How does your organisation identify technology licensing to other markets? Do you provide licenses to suppliers or customers? Engage in cross-licensing? How does your organisation avoid R&D duplication, internal or external? How much is your company taking advantage of potential cross-over technologies owned by yourselves? How much is your company looking to emerging markets, e.g. South America, Eastern Europe, Africa? How much are your Competitors?
- 18. Introduction In aknowledge-based economy, the protection of Intellectual Property is crucial. Why are patents important? Monopoly and restraint on trade and encouragement for further technical development Foster industry and commerce within a secure and disciplined framework Patents are also relevant as a source of information
- 19. Introduction Why is patentinformation relevant? Widest source of technical information Complete and detailed information May be the only disclosure of an invention Easy retrieval of patent information
- 20. Why useit? © European Patent Office Find out what already exists and build on it Avoid infringing other people’s patent rights Keep track of who’s doing what Introduction
- 21. The importance ofpatent information What type of information can we find in a patent document? TITLE INVENTORS DATA APPLICANT DATA CLASSIFICATION PUBLICATION NUMBER FILING DATE TERRITORY
- 22. The importance ofpatent information ABSTRACT DRAWINGS
- 23. The importance ofpatent information DESCRIPTION DESCRIPTION OF DRAWINGS DETAILED DESCRIPTION CLAIMS
- 25. Cómo es unapatente
- 26. From patent information,an analysis can be performed which can range from using common sense and simple tools to patent mining - discovering meaningful new correlations, patterns and trends by sifting through patent information using statistical, data analysis and mathematical techniques. The importance of patent information
- 27. What kind ofquestions does IP analysis answer? How does your organisation identify technology licensing to other markets? Do you provide licenses to suppliers or customers? Engage in cross-licensing? How does your organisation avoid R&D duplication, internal or external? How much is your company taking advantage of potential cross-over technologies owned by yourselves? How much is your company looking to emerging markets, e.g. South America, Eastern Europe, Africa? How much are your Competitors?
- 28. The importance ofpatent information Insights to be extracted from Patent information (Patent Intelligence): Assess novelty and patentability Update information in a field of technology Identify prior or latest technology (Trends) Provide stimulus of ideas - develop new Product or process or improve existing product or process Planning of R&D objectives, avoiding duplication (re-inventing the wheel)
- 29. The importance ofpatent information Insights to be extracted from Patent information (Patent Intelligence) – cont’d: Identify possible partners and clients Identify alternative technology and its source Monitor competitor’s R&D activities and technology strategy Avoid infringing others’ patents Exploitation of rights (e.g. checking out useful expired patents)
- 30. Who areour competitors and what are they doing? 1. Identify assignees for relevant areas (these are the competitors… or potential partners!) 2. Characterise activity of each competitor: - application areas (Classification codes) - main markets (countries of filing) - evolution of patents per year - main collaborations (who they are patenting with) - … This can be quite consuming due to the level of information: different software tools are available for statistic and bibliometric analysis. Case study
- 31. Going beyond thestate-of-the-art 1. Existing similar products in the market 2. To ensure the freedom-to-operate and the opportunity 3. To reinforce the existing IP 4. To watch competitors
- 32.
- 33.
- 34. Novelty Project D1 D2D3 D4 Dry grape extract Liquid grape extract X % polyphenol 5% - 70% 25%-45% w/w 20%-80% w/w 4%-30% w/w X ellagic acid 0.01 - 10 mg/g X X X X Myricetin 0.01 - 10 mg/g 0.7 mg/g X X X Quercetin 0.01 - 10 mg/g 4.2 mg/g 1.2 mg/g X X Flavan-3-ols 0.2 - 25 mg/g X X X X
- 35. Users/market 1. Technology trends 2.Main market segments 3. Secondary niche markets 4. To check the competitors To: 1. Freedom-to-operate and the opportunity 2. To reinforce the existing IP
- 36. © All rightsreserved Technology evolution
- 37. © All rightsreserved Technology evolution
- 38. © All rightsreserved Market evolution: what, where, who
- 39. © All rightsreserved Competence study
- 40. © All rightsreserved Competence study
- 41. © Todos losderechos reservados Competence study
- 42. © Todos losderechos reservados 0 5 10 15 20 25 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 BOSCH 0 5 10 15 20 25 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TOYOTA Competence study
- 43. Fuerza de competidores Tipode competidores: distancia al mercado © All rights reserved Competence study
- 44. © All rightsreserved Top competitor Año N Acumulado % 2005 1 1 5,88 2006 0 1 0,00 2007 0 1 0,00 2008 2 3 11,76 2009 0 3 0,00 2010 1 4 5,88 2011 4 8 23,53 2012 4 12 23,53 2013 3 15 17,65 2014 2 17 11,76 17 100,00
- 45. © All rightsreserved Top competitor
- 46. © All rightsreserved Top competitor
- 47. © All rightsreserved Años Países 2005 2008 2010 2011 2012 2013 2014 Total DE 1 1 1 5 3 3 2 16 AT 1 1 AU 1 1 BR 1 1 CA 1 1 CN 1 1 2 EP 1 1 2 4 JP 1 1 1 3 KR 2 1 1 4 NO 1 1 US 1 1 2 WO 1 1 1 2 1 6 Total 10 9 1 11 5 4 2 42 Top competitor
- 48. © All rightsreserved Geographic market
- 49. © All rightsreserved Geographic market
- 50. © All rightsreserved Main market segments
- 51. (Technology Environment ofRotor Blades) – What is being Patented? Gear Boxes Composite Materials Vibration Reduction
- 52. Where is mycompetitor?
- 53. © All rightsreserved Opportunity
- 54. © All rightsreserved Opportunity
- 55. © All rightsreserved Opportunity
- 56. © All rightsreserved Opportunity
- 57. © All rightsreserved Opportunity
- 58. © All rightsreserved Tecnología 0 1 2 3 4 5 Tecnología única Tecnología sustitutiva Prueba de la invención Técnicas/equipos de producción Plazo precomercial del desarrollo Valor de comercialización Producción de productos ilegales de imitación Productos ilegales identificables Depende de los acuerdos de licencia Opportunity
- 59. © All rightsreserved Opportunity
- 60. © All rightsreserved
- 61. Patents areone of the most valuable and comprehensive source of the technological information. Patent analysis and mining in combination with other tools (market research, financial analysis) can build up a strong competitive positioning, allowing a company (even with little resources available) to gather knowledge on its environment. Patent Intelligence provides information about specific conditions in relation to technological or market-related development, which is of crucial importance for the decision makers in tracking competitors’ activity and new innovation trends. Conclusions
- 62. - Advances ininformation technology have greatly improved mining techniques and visualisation techniques. - Patent data could provide a sound foundation for evaluating technological innovations and R&D trends, which is part of the Business Intelligence. - Although one might find more and more visual and intuitive software, not all the information can be analysed by these tools. - The use of cognitive human features could help us to elaborate more intuitive graphs. - We can access to data sets in ways absolutely unthinkable a few years ago, which implies, less time to make a decision, less time to understand and new approaches to solve problems arise. Conclusions
- 63. - Bibliometrics -as a truly interdisciplinary field - has strong links with related research fields and fields of applications and services. - Bibliometrics is traditionally strongly related with library science, information retrieval and sociology of science. Conclusions