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Value Proposition Canvas
The document discusses the value proposition canvas, outlining how it helps identify customer needs, fears, and emotional benefits related to a product. It emphasizes the importance of understanding ideal customers, substitutes, and the emotional drivers of purchasing decisions. Various examples of products like startup accelerators and note-sharing applications illustrate how to apply these principles.
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Value Proposition Canvas
- 1. Value Proposition Canvas Product Benefits Customer Wants Fears Experience Features Needs Company: Product: Substitutes Idealcustomer: Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
- 2. Value Proposition Canvas Product Customer Emotional Benefits Wants Why? Fears Experience How? Features Starthere What? Hidden Needs Rational Company: Product: Ideal customer: Substitutes Inertia Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
- 3. Value Proposition Canvas Product Customer Whatare the emotional drivers of purchasing? Benefits What does it feel like to use your product? What do your product do? Wants Fears Experience What are the hidden needs? Features How does your product work? Risks of switching to your product? Needs What are the rational drivers of purchasing? Company: Product: Substitutes What do people currently do instead? Ideal customer: Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
- 4. Value Proposition Canvas Product Grow bigger Benefits Productive environment Customer Porous Accelerator DIY Incubator Learn faster Prestige Grow the team Wants Fixed costs Social environment Fears Experience Quiet space Serious Business Features Customised Investment Collegial community Productivity Scalability Needs Harvard of Accelerators Company: Innovation Warehouse Product: Startup Accelerator Funding Ideal customer: High Growth Startups Coffee shops Advice Substitutes Rented offices Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
- 5. Value Proposition Canvas Product Simple Customer Everything everywhere Fastto enter things Benefits Easy syncing Fast to use Wants Never forget Loosing things Single system Fears Experience Sync across devices External brain Remember things Features Include images Rich meta data Company: Locked into a system Needs Remember everything Evernote Product: Share notes with people Online notes Ideal customer: Mobile professionals Write things down Email to yourself Save information Substitutes Text documents Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.