ERADA Entrepreneurship Training Series Module #3 Session #1 on the topic of business model design. Learn how to create and analyze business models for your business idea using the business model canvas tool

1. Emad Saif
Lecturer & Trainer
Center for Entrepreneurship, QU
emadsaif@qu.edu.qa

2. AGENDA
• Introduce BMC Tool - (12:00-12:30)
• Exercise - (12:30-1:15)
• Conclusion - (1:15-1:30)

4. Business Model

5. What is a
business model?

6. Definition:
Business Model
“A business model describes
the rationale of how an
organization creates, delivers,
and captures value”

7. 7
Customer SegmentStartup
Create
1.
Product / Service
Capture
3.
Revenue
Deliver
2.
Channels
BUSINESS MODEL

8. What is a
Business Model Canvas?

9. tool to create & analyze
business models...

10. YOU CAN
• Create new business
models easily
• Analyze & update your
existing business model

11. Business Plan
Where
to start?
Business Model
Canvas

12. Business Model Canvas
• Long to create (days)
Business Model Canvas is NOT a replacement for a Business Plan!
Each tool has its benefits.
Business Plan
• Experts understand
• Detailed & comprehensive
• Not Flexible (hard to change)
• Non-collaborative
• Quick to create (hour)
• Most can understand (visual)
• Simple & not comprehensive
• Flexible (easy to change)
• Collaborative

13. One page to deliver ideas quickly
and easily to anyone

14. 9building
blocks Business Model Canvas

15. The different groups of people or organizations an
enterprise aims to reach
Customer Segments

16. The bundle of products & services that create
value for a specific customer segment
Value Proposition

17. Home Owners Home Security System Safety / Low Risk
Business Men Fast Train Time Savings
CUSTOMER
SEGMENT
PRODUCT /
SERVICE
VALUE
PROPOSITION

18. How a company communicates with & reaches its
customer segments to deliver a value proposition
Channels

19. The types of relationships a company established
with a specific customer segments
Customer Relationships

20. The cash a company generates from each
customer segment
Revenue Streams

21. The most important assets required to make a
business model work
Key Resources

22. The most important things a company must do to
make its business model work
Key Activities

23. The network of suppliers & partners that make the
business model work
Key Partners

24. All the cost incurred to operate the business
model
Cost Structure

25. Business Model Canvas

26. Your Business Model Canvas
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES

27. Examples

28. Business Model Canvas

29. 29
REFRESHING LEMONADE

30. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Business Model Canvas: Refreshing Lemonade

31. Business Model Canvas

33. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Airbnb: Vacation Rental

34. GROUP EXERCISE

35. PosterPost-it Notes Markers

36. CREATE business
model canvas for

37. 37
Upper Segment Home
Upper Segment Office
Nespresso Club
Easy to use perfect
espresso
Small
revenue on
machines
Big revenue
on pods
Stores
Website
Production
Marketing
Customer
Service
Machine
Manufacturer
Factory
Patent
Distribution
Network
ManufacturingMarketing Distribution

38. Summary

39. Business Model Canvas

40. Your Business Model Canvas
VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES

41. so what’s beyond
the CANVAS ?

42. you need to validate your model
assumptions with the customers
until you get it right!

43. BUSINESS PLAN

44. PRACTICE :)

45. Complete
ONLINE
COURSE
Link: https://www.udemy.com/business-model-canvas-101/
Discount Code: special_9 (Exp. Apr 4th 2016)

46. GOOD LUCK!
Please Fill Feedback Form
Emad Saif
Lecturer & Trainer
Center for Entrepreneurship, QU
emadsaif@qu.edu.qa