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ERADA M3 S1 - Business Model Design
The document outlines a workshop on the Business Model Canvas (BMC), detailing its definition and importance in creating and analyzing business models. It contrasts the BMC with traditional business plans, noting the BMC’s flexibility and collaborative nature. Participants are encouraged to engage in an exercise to create a BMC and validate their assumptions with customers.
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ERADA M3 S1 - Business Model Design
- 1. Emad Saif Lecturer &Trainer Center for Entrepreneurship, QU emadsaif@qu.edu.qa
- 2. AGENDA • Introduce BMCTool - (12:00-12:30) • Exercise - (12:30-1:15) • Conclusion - (1:15-1:30)
- 4.
- 5. What is a businessmodel?
- 6. Definition: Business Model “A businessmodel describes the rationale of how an organization creates, delivers, and captures value”
- 7. 7 Customer SegmentStartup Create 1. Product /Service Capture 3. Revenue Deliver 2. Channels BUSINESS MODEL
- 8. What is a BusinessModel Canvas?
- 9. tool to create& analyze business models...
- 10. YOU CAN • Createnew business models easily • Analyze & update your existing business model
- 11. Business Plan Where to start? BusinessModel Canvas
- 12. Business Model Canvas •Long to create (days) Business Model Canvas is NOT a replacement for a Business Plan! Each tool has its benefits. Business Plan • Experts understand • Detailed & comprehensive • Not Flexible (hard to change) • Non-collaborative • Quick to create (hour) • Most can understand (visual) • Simple & not comprehensive • Flexible (easy to change) • Collaborative
- 13. One page todeliver ideas quickly and easily to anyone
- 14.
- 15. The different groupsof people or organizations an enterprise aims to reach Customer Segments
- 16. The bundle ofproducts & services that create value for a specific customer segment Value Proposition
- 17. Home Owners HomeSecurity System Safety / Low Risk Business Men Fast Train Time Savings CUSTOMER SEGMENT PRODUCT / SERVICE VALUE PROPOSITION
- 18. How a companycommunicates with & reaches its customer segments to deliver a value proposition Channels
- 19. The types ofrelationships a company established with a specific customer segments Customer Relationships
- 20. The cash acompany generates from each customer segment Revenue Streams
- 21. The most importantassets required to make a business model work Key Resources
- 22. The most importantthings a company must do to make its business model work Key Activities
- 23. The network ofsuppliers & partners that make the business model work Key Partners
- 24. All the costincurred to operate the business model Cost Structure
- 25.
- 26. Your Business ModelCanvas VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES
- 27.
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- 30. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Business Model Canvas: Refreshing Lemonade
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- 33. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOSTSTRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Airbnb: Vacation Rental
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- 37. 37 Upper Segment Home UpperSegment Office Nespresso Club Easy to use perfect espresso Small revenue on machines Big revenue on pods Stores Website Production Marketing Customer Service Machine Manufacturer Factory Patent Distribution Network ManufacturingMarketing Distribution
- 38.
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- 40. Your Business ModelCanvas VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES
- 41. so what’s beyond theCANVAS ?
- 42. you need tovalidate your model assumptions with the customers until you get it right!
- 43.
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- 45. Complete ONLINE COURSE Link: https://www.udemy.com/business-model-canvas-101/ Discount Code:special_9 (Exp. Apr 4th 2016)
- 46. GOOD LUCK! Please FillFeedback Form Emad Saif Lecturer & Trainer Center for Entrepreneurship, QU emadsaif@qu.edu.qa