Business model canvas
•Download as PPTX, PDF•
10 likes•5,140 views
The document describes the business model canvas, which is used to define a company's business model. The canvas has nine sections: value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, key partners, and costs. Each section addresses an important aspect of the business model and how the company creates and delivers value for customers. The canvas provides a simple yet comprehensive framework for developing and testing business model hypotheses.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Business model canvas
Similar to Business model canvas (20)
More from Jolien Coenraets
More from Jolien Coenraets (19)
Business model canvas
- 2. A BUSINESS MODEL IS HOW A COMPANY CREATES VALUE FOR ITSELF WHILE DELIVERING PRODUCTS OR SERVICES FOR ITS CUSTOMERS.
- 6. Value proposition NOT a list of features / technologies How do you create joy or relieve pain? What need are you addressing? What problem are you solving? Look for needs when possible! => 5 why’s
- 8. Customer segments • Better multiple detailed than one generic • Create persona(s) / archetypes per segment • Learn to know your customer! – How do they buy? – How do they learn about new products? – What is their role? – What matters for them?
- 9. Customer segments Look for the holy grail: product – market fit • Map value proposition to customer segments • Make sure these hypotheses are TESTED
- 11. Channels Virtual channel Physical channel Virtual product • Facebook • Twitter • Apps • Insurance • Software • Stocks Physical product • Shoes • Books • Movies • Consumer electronics • Food • Household goods • Cars
- 12. Channels
- 13. Channels
- 15. Customer relationships • How do we GET customers? • How do we KEEP them? • How do we GROW?
- 18. Customer relationships Web / mobile / cloud channel
- 19. Customer relationships GET customers by PAID demand creation • Public relations • Advertising • Trade shows • Webinar • Direct (e-)mail • Search engine marketing
- 20. Customer relationships GET customers by EARNED demand creation • Publications in journals • Speeches / conferences • (Guest) blogging • Social media
- 21. Customer relationships KEEP customers • Loyalty programs • Product updates • Customer satisfaction • Contests / events • Blogs / newsletters • Social media
- 22. Customer relationships Keep the metrics! • # awareness / # consideration • $ spend on adds / acquired purchase = customer acquisition cost First think about GET, once you have some think about KEEP and GROW
- 24. Revenue streams NOT ONLY the price people are paying Revenue stream = the strategy the company uses to generate cash from each customer segment Pricing = the tactics you use to set the price in each customer segment
- 25. Revenue streams What value are customers willing to pay for? How do customers pay today? How much are they currently paying?
- 26. Revenue streams • Asset sale: ownership of physical product • Usage fee: proportional fee to usage of service • Subscription fee: continuous access to service • Renting: temporary access to good/service • Licensing: fee for use of some IP • Intermediation fee: bringing two parties together • Advertising: fee paid by brands and companies for ads
- 27. Revenue streams Common mistakes: • Price on cost • Price on value • By default less than competitor’s
- 29. Key partners • Shared economics (2-way) • Mutual success / failure • Common customers • Co-invention / co-development
- 30. Key partners Risks: • Impedance mismatch • Timing mismatch • No clear ownership of customer • Product vision problems • Different underlying objectives • Churn in partners strategy / personnel • IP issues • Difficult to unwind / end
- 32. Key activities What is essential for you to be able to deliver your value proposition?
- 34. Key resources • Physical resources – Company facilities – Products / services • Financial resources • Intellectual resources • Human resources – Qualified employees – Mentors / teachers / coaches
- 36. Costs What are your costs? What are the most expensive resources / activities? Fixed / variable?
- 37. Tips on creating business models • Separate colors for each customer segment • Use sticky notes … … but as few as possible • Focus on quick communication • Draw instead of write • Explore lots of possibilities
- 38. • You sell your value proposition … • to a customer segment … • who you reach through some channel. • You have an ongoing relationship to create retention and lock-in. = That’s how you make money
- 39. • To create the value proposition, you do certain key activities … • using your key resources … • which costs you money. • Anything you don’t do or have yourself, you get from a partner.
- 40. EXAMPLE
Editor's Notes
- BMC should be used as a sketch of the business model and not as a carved in stone business plan! Use it as a tool to see your progress and where you come from & to communicate with team members / investors. Iterate based on tested hypotheses.
- Pick one
- Pick one!
- Number and names of the phases can differ! Adapt to your own needs.
- Impedance: je wordt niet opgemerkt