Søren Svanebjerg 2011 outlines a growth strategy with the following key elements:
1) The strategy discusses how the organization plans to grow over the next 5 years, including expanding its capabilities, customer base, and revenue streams.
2) It addresses the organization's value proposition, customer segments, key activities, resources, partnerships, costs, pricing model, and competitive strategy.
3) The strategy provides a framework for developing and delivering value to customers through defined channels.
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
Slides from the CEDIM Innovation Series presentation. Includes a new business model framework, the business model as strategy cube and a design thinking oriented approach to business model innovation. @cedim
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
Slides from the CEDIM Innovation Series presentation. Includes a new business model framework, the business model as strategy cube and a design thinking oriented approach to business model innovation. @cedim
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
The Business Model Canvas is a strategy and innovation tool to visualize, challenge, and invent business models.
It is outlined in the book Business Model Generation http://www.businessmodelgeneration.com
Business Model Generation - Part1: Canvas
Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).
The Business Model Canvas was proposed by Alexander Osterwalder. Business Model Canvas helps lean advocates to develop new or document existing business models.
[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations]
The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.
The Business Model Canvas, rooted in Strategyzer's strategic framework, emerges as a dynamic tool, showcasing 9 essential building blocks. These blocks span across an organization's core, infrastructure, customer engagement, and financial dimensions. Encompassing Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure, the canvas is a comprehensive roadmap.
Beyond the core blocks, this presentation delves into the strategic genius behind successful business models, exploring real-world exemplars like Apple, Facebook, Amazon, and diverse innovators. Uncovering these key patterns adds a layer of insight, enriching the understanding of effective business model innovation.
Purposefully crafted for collaborative environments, this presentation excels as a foundational guide to the Business Model Canvas and complements with essential concepts such as Design Thinking and the Value Proposition Canvas. Tailored for a half-day or one-day immersion, it's a gateway to acquaint participants with potent business modeling approaches.
LEARNING OBJECTIVES
1. Understand the key concepts of business model thinking.
2. Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.
3. Learn to recognize key patterns of business models.
4. Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.
5. Gain basic knowledge of the Business Model design process and related frameworks.
CONTENTS
1. Introduction to Business Model Thinking
2. Basics of Design Thinking
3. The 9 Building Blocks
4. Key Patterns of Business Models
5. The Business Model Canvas
6. The Value Proposition Canvas
7. Business Model Design Process
8. Presenting the Business Model Canvas – Do's and Don'ts
Appendix: Additional Slides & Templates
Business Model Canvas explanation and examples from technology, creative, and home products industries:
Cirque Du Soleil Business Model Canvas
Skype Business Model Canvas
Easy Taxi Business Model Canvas
Facebook Business Model Canvas
Kinder Business Model Canvas
Louis Vitton Business Model Canvas
Airbnb Business Model Canvas
Nespresso Business Model Canvas
Netflix Business Model Canvas
Google Search Business Model Canvas
Black Eyed Peas Business Model Canvas
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Business Model Innovation and Design at TodaiYves Pigneur
This talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.
Business Model For Startups Company Powerpoint Presentation SlidesSlideTeam
The organization model is the core of any successful start-up and if you are looking for an amazing presentation on start-up then you are at right place. We present you our content ready business model for start-up company PowerPoint presentation slides that will help you scaling your firm. Using these start-up company framework PPT graphics, company owners can present their enterprise framework strategies to the potential stakeholders. This start-up pitching model PPT templates comprise of company goals, marketing plan, operations plan, strategic plan, entrepreneurship, strategic management, company offerings, project key financials, key to success, strategic positioning, new venture expenses, financial statements etc. This entrepreneurial venture PowerPoint presentation will be helpful for various topics like organizational structure pattern, firm model canvas for a new venture, business structure strategies, equity crowdfunding, venture capital, seed money, scalable business layout, entrepreneurial venture etc. Our venture capital presentation fully editable and designed by professionals. What are you waiting for? Quickly download this business model for start-up company PowerPoint templates. Our Business Model For Startups Company Powerpoint Presentation Slides are the abode of great ideas. They get a chance to flourish. https://bit.ly/3xoWjZ8
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
The Business Model Canvas is a strategy and innovation tool to visualize, challenge, and invent business models.
It is outlined in the book Business Model Generation http://www.businessmodelgeneration.com
Business Model Generation - Part1: Canvas
Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).
The Business Model Canvas was proposed by Alexander Osterwalder. Business Model Canvas helps lean advocates to develop new or document existing business models.
[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations]
The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.
The Business Model Canvas, rooted in Strategyzer's strategic framework, emerges as a dynamic tool, showcasing 9 essential building blocks. These blocks span across an organization's core, infrastructure, customer engagement, and financial dimensions. Encompassing Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure, the canvas is a comprehensive roadmap.
Beyond the core blocks, this presentation delves into the strategic genius behind successful business models, exploring real-world exemplars like Apple, Facebook, Amazon, and diverse innovators. Uncovering these key patterns adds a layer of insight, enriching the understanding of effective business model innovation.
Purposefully crafted for collaborative environments, this presentation excels as a foundational guide to the Business Model Canvas and complements with essential concepts such as Design Thinking and the Value Proposition Canvas. Tailored for a half-day or one-day immersion, it's a gateway to acquaint participants with potent business modeling approaches.
LEARNING OBJECTIVES
1. Understand the key concepts of business model thinking.
2. Acquire knowledge of the 9 building blocks of the Business Model Canvas for value creation.
3. Learn to recognize key patterns of business models.
4. Learn how to apply the Business Model Canvas to map out your current business model for understanding and analysis.
5. Gain basic knowledge of the Business Model design process and related frameworks.
CONTENTS
1. Introduction to Business Model Thinking
2. Basics of Design Thinking
3. The 9 Building Blocks
4. Key Patterns of Business Models
5. The Business Model Canvas
6. The Value Proposition Canvas
7. Business Model Design Process
8. Presenting the Business Model Canvas – Do's and Don'ts
Appendix: Additional Slides & Templates
Business Model Canvas explanation and examples from technology, creative, and home products industries:
Cirque Du Soleil Business Model Canvas
Skype Business Model Canvas
Easy Taxi Business Model Canvas
Facebook Business Model Canvas
Kinder Business Model Canvas
Louis Vitton Business Model Canvas
Airbnb Business Model Canvas
Nespresso Business Model Canvas
Netflix Business Model Canvas
Google Search Business Model Canvas
Black Eyed Peas Business Model Canvas
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Business Model Innovation and Design at TodaiYves Pigneur
This talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.
Business Model For Startups Company Powerpoint Presentation SlidesSlideTeam
The organization model is the core of any successful start-up and if you are looking for an amazing presentation on start-up then you are at right place. We present you our content ready business model for start-up company PowerPoint presentation slides that will help you scaling your firm. Using these start-up company framework PPT graphics, company owners can present their enterprise framework strategies to the potential stakeholders. This start-up pitching model PPT templates comprise of company goals, marketing plan, operations plan, strategic plan, entrepreneurship, strategic management, company offerings, project key financials, key to success, strategic positioning, new venture expenses, financial statements etc. This entrepreneurial venture PowerPoint presentation will be helpful for various topics like organizational structure pattern, firm model canvas for a new venture, business structure strategies, equity crowdfunding, venture capital, seed money, scalable business layout, entrepreneurial venture etc. Our venture capital presentation fully editable and designed by professionals. What are you waiting for? Quickly download this business model for start-up company PowerPoint templates. Our Business Model For Startups Company Powerpoint Presentation Slides are the abode of great ideas. They get a chance to flourish. https://bit.ly/3xoWjZ8
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
This is an example of how the Business Model Canvas can be used to remodel a failing business.
The example used is for SWATCH. And how Nicholas Hyeck created a new Value proposition. Watches are can jewellery and fashion items
Présentation du Business Model Canvas, développée par les experts de MAZAM pour le compte des ateliers de la Confédération des Entreprises Citoyennes de Tunisie (CONECT) dans les régions de la Tunisie.
Introduction au Business Model Canvas by MAZAMMAZAM
Introduction au Business Model Canvas, développée par les experts de MAZAM et présentée lors du workshop "Entrepreneurship & Ecosystem" ayant eu lieu le 05 avril 2016 à Cogite Coworking Space.
"Business Model, le jeu de l’innovation®" permet de s'approprier une méthodologie pour construire un business model, de formuler des choix alternatifs...
Lire l'article : http://www.cipe.fr/jeux-et-seminaires/business-model
The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.
The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.
After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.
Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.
Comprendre le business model canvas. 15marches.frStéphane Schultz
Support de formation sur la Business Model Canvas d'A. Osterwalder et Y. Pigneur. Méthode d'analyse et de design de business models. Exemples de business models : Google Transit, Uber et un opérateur de transport public. Adaptation graphique par www.pollenstudio.fr
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
Roadmap to omnichannel customer excellenceEnrico Pruis
This is the age of the customer. How can we change our organisations in such a way that we can adapt to the omnichannel behaviour of generation Y. Tieto helps you to bridge the gap between McKinsey's integrated retail theory and a real transformation to all levels of your organisation. The consumer of today is omnichannel. We can help you becoming omnichannel customer excellent.
Being customer-centric is considered critical for near and long-term business success in many markets. How, though, can we best understand customer needs and preferences? How are we defining 'customer' and what perspectives do we look at? This slide ware is intended to support the discussion and help organizations become customer-centric.
The power of marketing metrics proving marketing's value to the organization ...dmadetroit
During dmaDetroit's 15th annual AIMS event, Laura Patterson, co-founder and President of VisionEdge Marketing Inc., presented on "The Power of Marketing Metrics: Proving Marketing’s Value to the Organization." This is her Presentation.
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
Every Marketer’s Imperatives! • Relevancy and readiness • Customer understanding • Customer experience and relationship • Be ready when the customer is ready • Master especially the internet & mobile channel
To download visit:
blog.cequitysolutions.com and www.cequitysolutions.com
Social Media: Finding the Reality In 2.0 ExpectationsKate O'Neill
From the Digital Nashville Education Series event on November 4th, 2009. Discusses how to get beyond the hype and understand a bit deeper what social media is about, where it's going, and how your business can derive value from participating.
Vertex | Customer Managerment Outsourcing | Cost to ServeVertex Group
Ensuring competitive price, maintaining margin and enhancing customer experience can be difficult. Vertex will work closely with you to understand your business, your customers, and your needs. With this insight we will then apply our innovative tools and creativity to improve the customer experience while reducing the cost-to-serve.
Trajectory’s healthcare rebranding and marketing of this 140+ year-old organization aligns it with its strategic plan and industry direction. Important to the outcome of the assignment were important insights we learned from our extensive research both inside the organization and in its primary and secondary service areas.
Key deliverables included a forward-looking brand platform, evolved organization name from The Reading Hospital to Reading Health System to provide a strong foundation upon which to build into the future and a new aspirational tagline Advancing Health. Transforming Lives – which embodies what the organization believes in and where it’s headed. Other deliverables included brand hierarchy, top-to-bottom naming and nomenclature, brand design (logo, collateral, website, signage, etc.), internal launch and implementation. We followed this with an external marketing campaign across television, print, outdoor, web and mobile. Over the course of the next 9-12 months, we continue to work side-by-side with our client to unite the organization to deliver on its new brand promises.
10 New Business Models for this Decade (beta)
1. Localized Low-Cost Business Model
2. One-Off Experience Business Model
3. Beyond Advertising Business Model
4. Markets Are Conversations Business Model
5. Low-Budget Innovation Business Model
6. Community-Funded Business Model
7. Sustainability-Focused Business Model
8. Twisted Freemium Business Model
9. Unlimited Niches Business Model
10. In-Crowd Customers Business Model
TREND RESEARCH BY Trend Firm trendwatching.com
MARKET ANALYSIS BY Strategy Boutique Thaesis
BUSINESS MODEL DESIGN BY Strategy Consultant/Graphic Facilitator Ouke Arts
1. Søren Svanebjerg 2011
Canvas
How we plan to grow and what we hope
Growth Strategy
our organisation will be in 5 years, do
Key
Partners
Key
Activities
Capabilities
Key
Resources
Value
Proposition
Customer
Relations
Channels
Mar ket &
Customer
Segments
Growth Strategy we plan to sell and if so to who and
when.
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
Key Customer
Activities Relations
The skills we need in
order to create the - How we intend to relate to
and interact with the
Market &
Key Value consumer.
Capabilities Customer
Partners Proposition
- value proposition, Segments
particularly the team. The offer to the consumer,
including how and why it
Who we will need to Key addresses their need /
fulfills their job to be done. Channels What group(s) of people
partner with or the input we benefit from the value
are dependent on in order Resources How consumers
themselves would describe
How the value proposition
is communicated and
proposition, how many
to develop / deliver the the benefit. there are now and in the
value proposition. delivered to the future.
consumer.
Cost Structure << Revenue Streams & Pricing Model
How will we price the proposition, whether it be fixed, variable or subscription
How much it will cost to initially develop the value proposition and how much it pricing. Includes alternativ sources of revenue, particular important if the
will cost to subsequently market end deliver it. consumer is not expected to pay.
Who the existing competitors are and
how we will react to them and likely new
Competitive Strategy entrants into this space, why will we
win?
2. Søren Svanebjerg 2011
What, Who & How
Growth Strategy
Key
Partners
Key
Activities
Capabilities
Key
Resources
Value
Proposition
Customer
Relations
Channels
Mar ket &
Customer
Segments
How & When?
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
What
& How?
How?
What
& Which? What? Who?
Who?
Who
& How?
What?
What? << How?
Who & How?
4. Søren Svanebjerg 2011
Porters 5 forces
Growth Strategy
Key
Customer
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
Supplier Power: Competitors Rivalry: Buyer Power:
Supplier concentration Number of competitors (concentration) Number of buyers relative to sellers
Availability of substitute inputs Relative size of competitors (balance) Product differentiation
Importance of suppliers inputs to company Industry growth rate Buyers switching cost to other product
Suppliers product differentiation Fixed costs vs. variable costs Buyers profit margins
Importance of industry to suppliers Product differentiation Buyers use of multiple sources
Companys switching cost to other input Capacity augmented in large increments Buyers threat of backward integration
Suppliers threat of forward integration Buyers switching costs Sellers threat of forward integration
Companys threat of backward integration Diversity of competitors Importance of product to the buyer
Exit barriers Buyers volume
Strategic stakes
Threat of Substitution: Threat of new Entrants:
Relative price of substitute Barriers to entry
Relative quality of substitute -Economies of scale
Switching cost to buyers -Product differentiation
-Capital requirements
-Switching costs to buyers
-Acces to distribution channels
-Other cost advantages
-Government policies
Incumbants defense of market share
Industry growth rate
5. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Value Proposition
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• What value do we deliver to the customer?
• Which one of our customer’s problems are we helping to solve?
• What bundles of products and services are we offering to each
customer segment?
• Which customer needs are we satisfying?
• characteristics
– Newness
– Performance
– Customization
– “Getting the Job Done”
– Design
– Brand/Status
– Price
– Cost Reduction
– Risk Reduction
– Accessibility
– Convenience/Usability
6. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Customer Segments
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• For whom are we creating value?
• Who are our most important customers?
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platform
7. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Customer Relationships
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• What type of relationship does each of our Customer Segments
expect us to establish and maintain with them?
• Which ones have we established?
• How are they integrated with the rest of our business model?
• How costly are they?
• examples
– Personal assistance
– Dedicated Personal Assistance
– Self-Service
– Automated Services
– Communities
– Co-creation
8. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Channels
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• Through which Channels do our Customer Segments want to be
reached?
• How are we reaching them now?
• How are our Channels integrated?
• Which ones work best?
• Which ones are most cost-efficient?
• How are we integrating them with customer routines?
• channel phases:
– 1. Awareness
• How do we raise awareness about our company’s products and services?
– 2. Evaluation
• How do we help customers evaluate our organization’s Value Proposition?
– 3. Purchase
• How do we allow customers to purchase specific products and services?
– 4. Delivery
• How do we deliver a Value Proposition to customers?
– 5. After sales
• How do we provide post-purchase customer support?
9. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Revenue Streams
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
•For what value are our customers really willing to pay?
•For what do they currently pay?
•How are they currently paying?
•How would they prefer to pay?
•How much does each Revenue Stream contribute to overall revenues?
types: fixed pricing: dynamic pricing:
Asset sale List Price Negotiation( bargaining)
Usage fee Product feature dependent Yield Management
Subscription Fees Customer segment dependent Real-time-Market
Lending/Renting/Leasing Volume dependent
Licensing
Brokerage fees
Advertising
10. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Competitive Strategy
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
•Who are our competitors and how do they perform?
•Who are the likely entrants?
•How is the industry developing?
•Are we going for cost leadership, differentiation or broad scope?
•Are our capabilities valued, rare, inimitable, sustainable and
appropriable?
•What are our Buyer power like?
•What are our Supplier power like?
11. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Key Activities
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• What Key Activities do our Value Propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue streams?
• categories
– Production
– Problem Solving
– Platform/Network
12. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Key Resources
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• What Key Resources do our Value Propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?
• types of resources
– Physical
– Intellectual (brand patents, copyrights, data)
– Human
– Financial
13. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Key Partners
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• Who are our Key Partners?
• Who are our Key suppliers?
• Which Key Resources are we acquiring from partners?
• Which Key Activities do partners perform?
• motivations for partnerships:
– Optimization and economy
– Reduction of risk and uncertainty
– Acquisition of particular resources and activities
14. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Cost Structure
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• What are the most important costs inherent in our business model?
• Which Key Resources are most expensive?
• Which Key Activities are most expensive?
• is your business more:
– Cost Driven (leanest cost structure, low price value proposition, maximum automation,
extensive outsourcing)
– Value Driven ( focused on value creation, premium value proposition)
• sample characteristics:
– Fixed Costs (salaries, rents, utilities)
– Variable costs
– Economies of scale
– Economies of scope
15. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Profit
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• Are the revenue streams superceeding the costs?
• Do the nature of cost structure match the revenue types?
– Variable vs. Fixed
– Payment terms Supplier vs. Customer
• Can Initial investments be paid back within acceptable time
perspective?
16. Søren Svanebjerg 2011
Growth Strategy
Key
Customer
Growth
Activities
Relations
Mar ket &
Key Value
Capabilities Customer
Partners Proposition
Segments
Key Channels
Resources
Revenue Streams
Cost Structure <<
Pricing Model
Competiti ve Strategy
• Is there an interesting growth potential in the business case?
• How shall growth be achieved?
– Organic growth
– Mergers & Acquisitions
• What are capital requirements for growth?
• How shall required capital be raised?
– Lending from financial institutions
– Divesting of non-core business
– New investor capital
• Existing investors
• New investors
• What are the exit strategy?