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The Business Model Canvas                    Target Product – Recombinant hemagglutinin (HA)
                                             for pandemic and seasonal influenza



Tobacco Suppliers   R&D                      Speed                    Long-Term             U.S. Government
Gene Synthesis      Manufacturing            Cost-Effectiveness       Contracts with        - CDC
Companies           Regulatory Approval      Robustness               Government and        - HHS BARDA
CMOs                Licensing                Scalability              Vaccine               - DOD DARPA
- Purification      Marketing                Safety                   Manufacturers         Foreign Governments
- Fill & Finish                              Ease of Customization                          NGOs
- Packaging                                  U.S. Supply                                    Vaccine Manufacturers
- QA/QC                                                                                     -Established and
CROs                                                                                        Emerging Biotech
- Clinical Trials
FDA                 IP – Patents, Trade
                    Secret
                    Manufacturing Facility
                                                                     Distribution through
                                                                     Government and
                                                                     Pharma Companies



 Capital Investments                                      Contract Manufacturing
 Manufacturing Costs                                      Fully Integrated Manufacturing (Sales)
 Licensing Costs                                          Licensing (Royalties)
 Marketing
The Business Model Canvas                    Target Product – glucocerebrosidase



                                                                      Conferences
Tobacco Suppliers   R&D                      Speed                    Long-Term             U.S. Government
Gene Synthesis      Manufacturing            Cost-Effectiveness       Contracts with        - CDC
Companies           Regulatory Approval      Robustness               Government and        - HHS BARDA
CMOs                Licensing                Scalability              Vaccine               - DOD DARPA
- Purification      Marketing                Safety                   Manufacturers         Foreign Governments
- Fill & Finish                              Ease of Customization    Pharma                NGOs
- Packaging                                  U.S. Supply              Wholesalers           Vaccine Manufacturers
- QA/QC                                      Improved Product                               Pharma Companies
CROs                                         Quality                                        - Established and
- Clinical Trials                                                                           Emerging Biotech
FDA                 IP – Patents, Trade
                    Secret
                    Manufacturing Facility
                                                                     Distribution through
                                                                     Government and
                                                                     Pharma Companies



 Capital Investments                                      Contract Manufacturing
 Manufacturing Costs                                      Fully Integrated Manufacturing (Sales)
 Licensing Costs                                          Licensing for Specific Targetsor Specific
 Marketing                                                Worldwide Regions (Royalties)
The Business Model Canvas: ver 0.0


    Privacy      Creating       Increased              educational
   advocacy                                                                    Privacy-
                awareness         privacy
    groups                                                 trust              concerned
                                                                              customers
               Building trust                                                who use LBS
   LBS App
   Providers




                Technology


                                                       Own website
                                                      Bundling with
                                                       LBS apps



  Developing
                                            App revenue (direct or shared)
    costs
  Marketing
   costs
The Business Model Canvas: ver 0.1


    Privacy      Creating       Increased               educational
   advocacy     awareness                                                       Privacy-
                                  privacy
    groups                                                  trust              concerned
                                                                               customers
               Building trust
   LBS App                      No loss of                                    who use LBS
   Providers                     service
                                 quality
                                                                              Smart phone
                                                                              users uneasy
                                                                              about privacy

                Technology


                                                        Own website
                                                       Bundling with
                                                        LBS apps



  Developing
                                             App revenue (direct or shared)
    costs
  Marketing
                                                     Subscription
   costs

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