Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
In October 2016 I received a call, "Hey dude, I don’t know nothing about Agile, but I need to become an Agile coach a-s-a-p – my company just got a new contract." I laughed for a second, explained that it takes a bit longer than a week to learn to coach, and wished him luck. I also knew that, shortly, he would be walking into his customer's office in this new role.
Agile Coach is the new black! But how can you, a good coach, stand out from the crowd of less competent peers? This presentation explores the science of coaching and the ways in which it works. We start with concepts of neuroplasticity and the brain processes of creating new neuron pathways. Then we move to motivation and learn which type is the best. Finally, we finish with the discussion on brain activation states which we practice in a few short exercises. By understanding the new field of coaching psychology, you will become a better practitioner.
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
Fail Fast is a presentation brought to you by Jean-Christophe Conticello, Luis Novella and Laure Smit for Wemanity. It's about celebrating the learning process, learning from failure, going from one failure to another in order to achieve success.
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
In October 2016 I received a call, "Hey dude, I don’t know nothing about Agile, but I need to become an Agile coach a-s-a-p – my company just got a new contract." I laughed for a second, explained that it takes a bit longer than a week to learn to coach, and wished him luck. I also knew that, shortly, he would be walking into his customer's office in this new role.
Agile Coach is the new black! But how can you, a good coach, stand out from the crowd of less competent peers? This presentation explores the science of coaching and the ways in which it works. We start with concepts of neuroplasticity and the brain processes of creating new neuron pathways. Then we move to motivation and learn which type is the best. Finally, we finish with the discussion on brain activation states which we practice in a few short exercises. By understanding the new field of coaching psychology, you will become a better practitioner.
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
Fail Fast is a presentation brought to you by Jean-Christophe Conticello, Luis Novella and Laure Smit for Wemanity. It's about celebrating the learning process, learning from failure, going from one failure to another in order to achieve success.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
This is my presentation at DDD eXchange New York, about Event Storming and the broader concept of Model Storming and the various modeling and problem solving techniques that we've been experimenting in the last months.
Customer-centric innovation enabled by cloudThoughtworks
Working Backwards - Leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.
I presented the seminar-style "Deep Service Design" at Designing For Digital in April, 2017, where I both tried to introduce service design and a takeaway practice that included three approaches -- jobs to be done, the Kano model, and the service blueprint -- as well as try to rationalize service design with user experience design. https://libux.co
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Outlines a half-day workshop in Service design. Adapted from Adaptive Path's full day Service design workshop that I attended in October 18th, 2012.
This workshop helps employees get into the service design mindset, helping them think long term and holistically about what they are providing to their customers.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Are you ready to innovate?
Just talking about "innovation" is not enough...
Great companies ask "what is going right?" and "how we can it do more?" Ask also "why" when something went well, not only when something went wrong.
Start realizing your potential and focus on your strenghts.
Discover your BrightSpots for Growth!
Lean Startup Experiments are the means to generate the currency of Entrepreneurship - learning.
In this workshop, first presented at Live The Dream, we take you through how to identify the next experiment, write it up, retrospect and record it.
Borrows from work by Ash Maurya, Eric Reis and more.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
This is my presentation at DDD eXchange New York, about Event Storming and the broader concept of Model Storming and the various modeling and problem solving techniques that we've been experimenting in the last months.
Customer-centric innovation enabled by cloudThoughtworks
Working Backwards - Leading organisations achieve growth by marrying customer-obsession with a modern technology strategy. In this upcoming webinar, we’ve partnered with AWS to bring you exclusive insights from one of the world’s most innovative companies, Amazon.
I presented the seminar-style "Deep Service Design" at Designing For Digital in April, 2017, where I both tried to introduce service design and a takeaway practice that included three approaches -- jobs to be done, the Kano model, and the service blueprint -- as well as try to rationalize service design with user experience design. https://libux.co
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Outlines a half-day workshop in Service design. Adapted from Adaptive Path's full day Service design workshop that I attended in October 18th, 2012.
This workshop helps employees get into the service design mindset, helping them think long term and holistically about what they are providing to their customers.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
Are you ready to innovate?
Just talking about "innovation" is not enough...
Great companies ask "what is going right?" and "how we can it do more?" Ask also "why" when something went well, not only when something went wrong.
Start realizing your potential and focus on your strenghts.
Discover your BrightSpots for Growth!
Lean Startup Experiments are the means to generate the currency of Entrepreneurship - learning.
In this workshop, first presented at Live The Dream, we take you through how to identify the next experiment, write it up, retrospect and record it.
Borrows from work by Ash Maurya, Eric Reis and more.
Heuristics for Becoming a Learning OrganisationKarl Scotland
In a world of Big Bang Disruption, the need for learning organisations is greater than ever. Businesses need to develop people so they are able to continuously solve new problems, rather than focussing on implementing solutions to previous problems.
This presentation explores how heuristics can be used to enable this problem solving capability. It introduces a set questions which can be used to encourage creative thinking from multiple perspectives, from understanding the problems, to imagining the desired impacts and then designing potential interventions.
"Lean" Legal: Empowering business teams and companies to rapidly experimentIntuit Inc.
Learn how Intuit has adopted lean practices in an unlikely place - its legal department – by adopting a "getting to yes" mindset that enables innovation rather than hinders it.
This white paper describes how the Intuit legal team developed a set of guidelines designed to enable product teams to run multiple types of experiments without prior legal review – as its own internal experiment.
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
This talk will focus on redefining the way we talk about requirements today. Whether you are an up-stream decision maker, or a down-stream delivery expert, “requirements” are a frustration. Either you don’t get what you asked for, and are constantly battling budget and time crisises, or you are dealing with demands that simply don’t make sense. This talk will offer you a new approach to requirement definition that will end in faster delivery time and greater revenue gains both short-term and long-term.
The article talks broadly about analytics and it also explain how analytics is not only a Science but an art as well. It talks about the scientific approach involved for analytics and will also explain how strong commitment to the scientific process and a systematic approach can be helpful to create increased bottom line benefits for a company.
The Innovation Recipe: Six steps to turn your ideas into resultsJenny Vandyke
An overview of the six-step Innovation Recipe.
For more information on the book, or to download a free chapter sampler, go to:
http://www.zumbara.com.au/the-innovation-recipe.html
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Some years ago, Eric Ries, Steve Blank and others initiated The Lean Startup movement. The Lean Startup is a movement, an inspiration, a set of principles and practices that any entrepreneur initiating a startup would be well advised to follow.
Projecting myself into it, I think that if I had read Ries' book before, or even better Blank's book, I would maybe own my own company today, around AirXCell or another product, instead of being disgusted and honestly not considering it for the near future.
In addition to giving a pretty important set of principles when it comes to creating and running a startup, The Lean Startup also implies an extended set of Engineering practices, especially software engineering practices.
Lean Stack - A Story Of Continuous ImprovementLukas Fittl
Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years.
From being risk-focused to focusing on the constraints in a business' customer factory.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
What Mushrooms and Fish Poop Taught Us About Launching a New Line of Breakfas...Lean Startup Co.
Nikhil Arora, Back to the Roots , @backtotheroots
Alejandro Velez, Back to the Roots , @backtotheroots
Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
We Are Running Our Organizations on Old DataHelge Tennø
Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed?
This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. ENTREPRENEURS WHO ACT LIKE
SCIENTISTS PERFORM BETTER
Figure 1: Average
revenue over time
(euros), treated and
control startups
Pivoting to a greater extent increasing their odds
of pursuing projects with greater returns.
The treatment consists of training the treated
group to identify the problem, articulate
theories, define clear hypotheses, conduct
rigorous tests to prove or disprove them,
measure the results of the tests, and make
decisions based on these tools.
Source: A SCIENTIFIC APPROACH TO ENTREPRENEURIAL DECISION-MAKING:
EVIDENCE FROM A RANDOMIZED CONTROL TRIAL [with 116 startups]
Arnaldo Camuffo, Alessandro Cordova and Alfonso Gambardella
Figure 2: Content
of training steps
3. THREE TYPES OF HYPOTHESES:
PROBLEM-
TO-SOLVE
CUSTOMER NEED /
MOTIVATION
CUSTOMER VALUE
PROPOSITION
What is the problem we
think is worth solving?
What progress is the
customer trying to achieve
or which struggle are they
trying to overcome within
the context of the problem
What value can we offer the
customer to that would lead
them to the progress they are
trying to achieve and deliver
business value to us?
“75% of startups fail
because they are trying to
solve problems that are not
really problems”
- Remko Vermeulen
PROBLEM CUSTOMER SOLUTION
4. PROBLEM HYPOTHESIS:
What is the problem we
think is worth solving?
WHAT IS OUR PROBLEM-TO-SOLVE?
“Let’s find a problem for
this solution”
- Marc Andreessen -
Andreessen Horowitz
Problem statements are simple statements highlighting what we want
to achieve, with whom, where/when and with which intended outcome?
will be able to better understand,
experiment with and manage their
own energy consumption.
What is the intended outcome?
(For our company and the customer)
We believe that by
Direction of
improvement
(More or less of
something)
increasing
Verb
(What is the ‘type’
of improvement)
the insights
in their own
detailed
energy use
What and / or who is the verb
referring to
(e.g. what or who is being affected)
the small business
owner and
operations
manager
del
365
STRUCTURE:
EXAMPLE:
We believe that Direction of
improvement
(More or less of
something)
Verb
(What is the ‘type’
of improvement)
What and / or who is
the verb referring to
(e.g. what or who is being
affected)
What is the intended outcome?
(For our company and the customer)
Suggested resources:
PROBLEM-
TO-SOLVE
5. What progress is the
customer trying to achieve
or which struggle are they
trying to overcome within
the context of the problem
CUSTOMER HYPOTHESIS:
WHAT IS THE CUSTOMER NEED?
To define the customer need we use Customer Jobs-to-be-done
identifying the customers underlying need and using their own voice.
towards a more
environmentally
sustainable future
Contextual clarifier
As a small
business owner
I want to
Direction of improvement
(More or less of something)
do more, smarter
and better
Verb
(What is the ‘type’
of improvement)
measures to
increase
What and / or who is the verb
referring to
(e.g. what or who is being affected)
my operational
performance
del
365
STRUCTURE:
EXAMPLE:
What progress
Is the customer
trying to achieve
Which
situation
Suggested resources:
OR
What struggle
Are they trying to
overcome
IN AND
How to
measure
In the
customers
own voice:
Clayton Christensen on Jobs-
to-be-done and milkshake
Clayton Christensen on
knowing your customers jobs-
to-be-done
Anthony Ulwick on Giving your
customers a fair hearing
Anthony Ulwick on Outcome
Driven Innovation, Jobs-to-be-
done theory in practice
CUSTOMER
JOBS-TO-BE-
DONE
6. What value can we offer the
customer to that would lead
them to the progress they are
trying to achieve and deliver
business value to us?
SOLUTION HYPOTHESIS:
WHAT VALUE CAN WE OFFER THE CUSTOMER?
A Customer Value Proposition articulates the company’s offer of value to the
customer. We use it to frame our value offering before we build solutions.
STRUCTURE:
CUSTOMER VALUE
PROPOSITION
Suggested resources:
Can you say what
your strategy is?
What is a Value
Proposition?
The Customer Value
Proposition is a part
of the Business
Model Canvas
Strategyzer’s Value
Proposition Canvas
Which combination
or sum of our own
capabilities and
activities
By Leading us to
offer which
value for the
customer
Supporting the
customers job
in what way
Within which scope
(for the customer)
Delivering to what
measurable object
(to the customer)
By
Which combination or sum of our
own capabilities and activities
combining our
innovative business
model with our
sophisticated
technology
del
365
EXAMPLE:
we can offer the customer
a tangible / manageable
understanding of their
operations energy
consumption
supporting them
towards targeted
and specific
measures (actions)
delivering to
their own
sustainable
future
Leading us to offer which value
for the customer
Supporting the customers
job in what way
Within which scope
(for the customer)
Delivering to what
measurable object
(to the customer)
7. ASSUMPTIONS
RISKIEST ASSUMPTIONS TESTING #1
“A riskiest assumptions test puts the focus on learning .. that allows us to move forward one step at a time. Once you’ve validated
the riskiest assumption you can move on to the next largest one. Gradually building confidence in the viability of your idea”
- Rik Higham
“Maximizing the rate of learning by
minimizing the time to try things”
- Tom Chi, co-founder of Google X
Breaking your hypothesis down to smaller bets (assumptions) allows you to
co-create with your customers increasing your speed and volume of learning.
STEP 1 - IDENTIFY ALL YOUR ASSUMPTIONS:
Simply ask: “what has to be true for our hypothesis to be true?”
A. Collect all assumptions as post-its. B. Cluster and remove duplicates
Riskiest assumptions testing
moves your learning from being
extrinsic to your customer
interactions to being a part of
them. You co-create your
solutions with the customer in
real-time.
Suggested resources:
The MVP is dead,
long live the RAT
SUPPORT:
EXAMPLE (HYPOTHESIS JOBS-STATEMENT):
1. Go through the hypothesis almost word for word and
ask: “What has to be true for this to be true?” e.g. of a
person says they need a drink, they must be thirsty.. or
are there any other reason for wanting to drink?
2.Look at the statement from a broader lens. What is it
you know about the world that would have implications
on this statement? e.g. legal, technology, barriers etc.
Think bigger or think sideways.
3.Looking at this statement, what is it you want to learn
more about? e.g. if the statement is regarding the
drinking (mentioned in bullet point 1) are they talking
about water, wine or whiskey?
As a small business owner I want to do more, smarter and better measures
to increase my operational performance towards a more environmentally
sustainable future
del
365
ASSUMPTIONS:
“There is not a lack of
ideas, but ideas
management”
- Florian Hunger-Reichardt -
1. I am motivated by a more environmentally sustainable future
2. I am committed to perform operational measures
3. I think there is a lot more to learn (I don’ t know everything)
What you don’t know
you don’t know
8. ASSUMPTIONS
RISKIEST ASSUMPTIONS TESTING #2 - PRIORITIZATION
Having identified all your assumptions you now might have 5, 15, 50 of more.
This is good. But now you need to prioritize them so you know where to start.
STEP 2 - PRIORITIZATION
Riskiest assumptions testing
moves your learning from being
extrinsic to your customer
interactions to being a part of
them. You co-create your
solutions with the customer in
real-time.
Suggested resources:
The MVP is dead,
long live the RAT
“There is not a lack of
ideas, but ideas
management”
- Florian Hunger-Reichardt -
“Data precedes framework” - Dave Snowden
There is no correct way to priortize assumptions. I personally see the best result when the team just starts organizing the
assumptions from left to right or top to bottom. As some consensus and logic starts to emerge the team discusses why
they find one assumption to be more important than the other and from that discussion a framework starts to emerge.
Please remember: When scoring an assumption
you are creating an assumption
about an assumption
The prioritization is just there to support
your teams discussion on where to
start. The team can choose any
assumption to do next no matter the
prioritization
Your list of assumptions are a living
document. Anyone, anywhere can at
any time suggest new assumptions and
ad them to the prioritization.
EXAMPLE:
del
365
As a small business
owner I am
motivated by a more
environmentally
sustainable future
As a small business
owner I am
committed to
perform operational
measures
As a small business
owner I think there
is a lot more to
learn (I don’ t
know everything)
More importantLess important
CUSTOMER
JOB-
STATEMENT:
9. EXPERIMENT
TURNING YOUR ASSUMPTION INTO EXPERIMENTS
An experiment is defined by a clear and simple statement: if we do a then b
happens. The statement needs to be testable and the outcome measurable.
What do you want to learn?
Articulate the assumption using the
experiment statement:
HOW TO ARTICULATE YOUR EXPERIMENT:
How will you measure the
outcome?
Where do you want to run your
experiment(s)?
If we offer an option of
different value propositions
a significant amount would
choose the one about
environment sustainability
Measure in terms of click-
through / engagement
a) Website
b) Search Advertising
c) LinkedIn-advertising
As a small business
owner I am
motivated by a more
environmentally
sustainable future
EXAMPLE:
del
365
“If we do a then b will happen” Using what metric / data
In order to deliver the necessary
accuracy / commitment
10. EXPERIMENT
CO-CREATE YOUR ASSETS AND ENVIRONMENT
With your whole team aligned around a shared understanding
of your experiment co-create the tasks and responsibilities
to build the necessary assets and environments.
Meet up in an
online collaborative
environment.
e.g. miro.com or
mural.co
STEPS TO CO-CREATE:
Everyone is aware of
the experiment, now
ask everyone to
individually note down
every task they know
needs to be done to
build, review, deploy
and run the assets and
environment.
Everyone is give 4-5 minutes
to add their tasks
Cluster the tasks
into logical
categories.
e.g. creative, design,
content, development, etc.
Add names to each
category
Everyone individually adds
their own name or the name
of others they know needs
to contribute
Add tasks and
responsibilities to
sprint backlog
Or other preferred tool
depending on the teams own
way of working
a) b) c) d) e)