f you’re looking to build bigger and better ideas, you need to get feedback.
To get effective feedback you need to be able to explain your ideas clearly, really listen (listening is not just hearing!), slow down to make sure you are on the right path and most importantly be ready to kill bad ideas.
Deliverable: Do people understand the idea, what do they think of the idea, are we making progress. If there is no good hope of progress, kill the idea
Once you know what you want to do it is time to build ideas that have a chance to deliver on your objectives. Contrary to the belief that the ability to build ideas is limited to a select few, there are tools, techniques that can help any team build better ideas.
Better problem formulation
Effectuation (looking for ideas at home with the resources you have)
Systematic search for stimulus and diversity
Techniques to continue building ideas
With these tools and techniques the process is clear, but clear does not mean easy. Removal of fear and an ongoing action focus is the “secret sauce” that can pull everything together.
Deliverable: New ideas that have a good chance of being on strategy; meaningful and unique
What Mushrooms and Fish Poop Taught Us About Launching a New Line of Breakfas...Lean Startup Co.
Nikhil Arora, Back to the Roots , @backtotheroots
Alejandro Velez, Back to the Roots , @backtotheroots
Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.
f you’re looking to build bigger and better ideas, you need to get feedback.
To get effective feedback you need to be able to explain your ideas clearly, really listen (listening is not just hearing!), slow down to make sure you are on the right path and most importantly be ready to kill bad ideas.
Deliverable: Do people understand the idea, what do they think of the idea, are we making progress. If there is no good hope of progress, kill the idea
Once you know what you want to do it is time to build ideas that have a chance to deliver on your objectives. Contrary to the belief that the ability to build ideas is limited to a select few, there are tools, techniques that can help any team build better ideas.
Better problem formulation
Effectuation (looking for ideas at home with the resources you have)
Systematic search for stimulus and diversity
Techniques to continue building ideas
With these tools and techniques the process is clear, but clear does not mean easy. Removal of fear and an ongoing action focus is the “secret sauce” that can pull everything together.
Deliverable: New ideas that have a good chance of being on strategy; meaningful and unique
What Mushrooms and Fish Poop Taught Us About Launching a New Line of Breakfas...Lean Startup Co.
Nikhil Arora, Back to the Roots , @backtotheroots
Alejandro Velez, Back to the Roots , @backtotheroots
Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Am I building the right product for my target customers? How do I build a deep understanding of my customers’ needs and wants? In this intensive clinic, Elaine Chen, a startup veteran and an MIT Senior Lecturer, will put you through a mini-bootcamp to learn practical skills to design a customer research program, and apply a variety of proven qualitative and quantitative research techniques to build knowledge of your users and economic buyers. These skills will help you stay close to your customers, and help you iterate quickly to build and scale your business from product development to customer acquisition, sales, operations and more.
Reasons to use hypotheses for your design research, where hypotheses fit within Design Thinking/Lean UX, a framework to formulate stronger hypotheses and some hypotheses examples.
In this intensive 3-part workshop, we will explore specific skills that will help a startup succeed in getting high quality data from primary market research, cheaply and quickly. We will start with a quick overview of common research techniques that are critical for founders to excel in, and then jump right into in-class simulations of three techniques:
• Detailed interviews – the foundational skillset for good primary market research, especially at the discovery stage where we don’t really know what we don’t know. Knowing how to ask open ended questions without leading the witness is a critical skill to learn. We will start with a demonstration, discuss best practices, and then students will pair up to practice their interviewing skills on each other.
• Card sorting – once the startup has a good idea of the target market and the customer’s needs and wants, it’s time to brainstorm solutions. But how do you categorize and prioritize potential features? In this workshop, we will engage the entire class in a card sorting exercise to show how this low-tech method can yield high-quality data in just 5-10 minutes with a potential end user or economic buyer.
• Landing pages – for a lot of direct-to-consumer businesses, as well as some b2b businesses, decision makers and influencers can be reached on line – and there is a wealth of data you can collect with free or very cheap digital experimentation. In this segment we will show how you can set up a landing page on an experimental platform and send it off to a list of target participants to get feedback in less than 20 minutes.
Have you ever had a stakeholder tell you no? Have you had to persuade someone that e-learning was not the solution? Most learning and development professionals would claim that L&D has nothing to do with sales. While we may not be selling vacuum cleaners door to door, each of us use sales tactics daily to advocate for our ideas. In this session, we will evaluate the role and use of sales strategies in training and development, as well as how to apply them to your role within your organization.
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Customer interview presentation at Lean Startup Machine Amman-Jordan.
Describe best practice, what to do, what not, where to find your customers and what to ask them, as part of customer discovery process (Cus_Dev & Lean Startup methodology)
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Am I building the right product for my target customers? How do I build a deep understanding of my customers’ needs and wants? In this intensive clinic, Elaine Chen, a startup veteran and an MIT Senior Lecturer, will put you through a mini-bootcamp to learn practical skills to design a customer research program, and apply a variety of proven qualitative and quantitative research techniques to build knowledge of your users and economic buyers. These skills will help you stay close to your customers, and help you iterate quickly to build and scale your business from product development to customer acquisition, sales, operations and more.
Reasons to use hypotheses for your design research, where hypotheses fit within Design Thinking/Lean UX, a framework to formulate stronger hypotheses and some hypotheses examples.
In this intensive 3-part workshop, we will explore specific skills that will help a startup succeed in getting high quality data from primary market research, cheaply and quickly. We will start with a quick overview of common research techniques that are critical for founders to excel in, and then jump right into in-class simulations of three techniques:
• Detailed interviews – the foundational skillset for good primary market research, especially at the discovery stage where we don’t really know what we don’t know. Knowing how to ask open ended questions without leading the witness is a critical skill to learn. We will start with a demonstration, discuss best practices, and then students will pair up to practice their interviewing skills on each other.
• Card sorting – once the startup has a good idea of the target market and the customer’s needs and wants, it’s time to brainstorm solutions. But how do you categorize and prioritize potential features? In this workshop, we will engage the entire class in a card sorting exercise to show how this low-tech method can yield high-quality data in just 5-10 minutes with a potential end user or economic buyer.
• Landing pages – for a lot of direct-to-consumer businesses, as well as some b2b businesses, decision makers and influencers can be reached on line – and there is a wealth of data you can collect with free or very cheap digital experimentation. In this segment we will show how you can set up a landing page on an experimental platform and send it off to a list of target participants to get feedback in less than 20 minutes.
Have you ever had a stakeholder tell you no? Have you had to persuade someone that e-learning was not the solution? Most learning and development professionals would claim that L&D has nothing to do with sales. While we may not be selling vacuum cleaners door to door, each of us use sales tactics daily to advocate for our ideas. In this session, we will evaluate the role and use of sales strategies in training and development, as well as how to apply them to your role within your organization.
Want to start a company? Have a product idea? Want to be a Founder or Entrepreneur? Here are the 3 things you need to do to launch a startup. I also provide tips, trick and thoughts on startup pitfalls and ways to succeed.
Facilitated by
Alexandra Health System team, Singapore
led by Tan Liren
Industrial Designer
and
Ministry of Manpower, Singapore
led by Teo Ya Chih
Senior Manager
Designing spatial experiences workshop
Facilitated by
Abhimanyu Kulkarni
Creative Director
Philips Design, India
and
Rahul Pradhan
Senior Art Director
Philips Design, India
In this comprehensive Lead Gen Clinic presentation, I share concepts such as Agile Marketing, Cold Warm and Hot Traffic and how to run effective marketing tests. It all rolls up into a system I use in my business. Enjoy!
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
This presentation is for the Intuit led workshop with UCSD Rady School's mystartupxx. This was led by Jessica Cho, Madelaine Daianu, Laura Nunnery and Aliza Carpio
Soda research @ ProductTank meetup: Get customer insights with minimal effortPieter Koenis
How can you understand your customers, if you never talk to them? You don't.
At Soda studio we believe gathering customer insights needs to be an integrated process in your daily business to really understand your customers.
We shared our insights at the ProductTank meetup on how you can do this with minimal effort.
Lean startup – rapid execution in the age of the rooster; kyra davis @ Year o...Year of the X
What does it mean to rule the roost? What if leading doesn’t mean having the loudest voice but means listening very closely? This workshop will explore how today’s top companies are excelling at asking good questions, listening to their customers, and watching their behaviors even more closely.
Final cycles overview jan 2019 with toolkitBryan Cassady
Scaling up is hard and deadly if done wrong. We would like to help you get it right.
This presentation introduces the ABCs method of innovation and provides toolkits you could use to grow fast while reducing riks
Details
A study by Startup Genome analyzed the results of 3,200 start-ups, they found that of the majority of start-ups failed. That shouldn’t come as a surprise to anyone. What is more important is they found, 70% failed because of premature or faulty scaling.
In this workshop, you learn about the ABCs method. The ABCs method is a system-based approach to growing your business. It has been proven to build ideas up to 6x faster while reducing risks 30-80%.
Bob Dorf, serial entrepreneur and co-author of "The Startup Manual," on Lessons for Lean Leadership.
Presentation delivered at the Global Entrepreneurship Congress in Johannesburg, South Africa (March 2017).
Recruit & Retain Top Talent - Michael SchmditmannMAXfocus
Breakout 1.1 - Room 1: Recruit & Retain Top Talent - Gain a Competitive Advantage - Michael S.
Hiring great salespeople and engineers has always been a challenge. As you migrate to new business models for cloud and services sales, it might be even harder to find employees with the needed skills.
This session will show you how to hire and retain game-changing talent.
•Attract Quality Candidates
•How to Screen Effectively
•Avoid Critical Hiring Mistakes
Once hired, are your employees set to succeed? Do they have an exciting career path that incents them to improve their skills and value to your organization?
Hiring and retaining multi-million dollar salespeople and great engineers is simple but not easy. Learn the winning formula in this fast-paced, entertaining session.
This session is led by John Gaillard and Mike Schmidtmann, who work with Solution Providers across the country to grow their businesses and improve profits.
Similar to UXSG2014 Workshop (Day 1) - Lean Startup (Bryan Long) (20)
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsBux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
2. About me
•Founder of The Testing Ground and Co- Founder of Jumpdesk
•President of the Association of Lean Startups
•Organiser of Singapore Lean Startup Circle
•Mentor at Lean Startup Machine, Startup Leadership Programme, The Scape, Ideasinc, Startup@Singapore, Youth Entrepreneurship Symposium…
•Engineering degree, MBA…and just graduated from NUS law! Woohoo!
4. Definition of a Lean Startup
Validated Learning as the measure of progress
Customer Development
(discover unknown problem and solution)
Lean Product Development e.g. agile dev, design thinking, lean engineering
(create unknown product)
+
6. Why Lean Startup?
•Developed by Eric Riesalong with Steve Blank in response to all the waste that comes from failed startups.
•They realized that startups are taking too long developing their products only to launch them with no customers wanting to buy.
16. Figure Out= Validated Learning
No waste: figure out the right thing to build
as quickly as possible
17. Lean Startup Concept: Build-Measure-Learn
No waste: figure out the right thing to build
as quickly as possible
18. No waste: figure out the right thing to build
as quickly as possible
19. No waste: figure out the right thing to build
as quickly as possible
= Experiment
20. No waste: figure out the right thing to build
as quickly as possible
Image courtesy William Harris
Lean Startup is about making entrepreneurship into a management science
21. No waste: figure out the right thing to build
as quickly as possible
Validated
Learning
22. No waste: figure out the right thing to build
as quickly as possible
The Testing Board helps to keep track of your experiments
23. As quickly as possible= speed
No waste: figure out the right thing to build
as quickly as possible
24. No waste: figure out the right thing to build
as quicklyas possible
Traditional Development
25. No waste: figure out the right thing to build
as quicklyas possible
Lean Startup
26. Why?
You have more tries
Photo Credit: Roger Smith via Compfightcc 2.0
27. Lean Startup Concept: Get out of the Building
No waste: figure out the right thing to build
as quickly as possible
28. “There are no facts inside your building, so get outside
”
-Steve Blank
Photo Credit: http://www.troll.me/images2/steve-blank/keep-calm-and-get-out-of-the-building.jpg
30. State your hypotheses and assumptions
Build your Experiment
Learn
The Testing Board helps you structure your experiments
31. State your hypotheses and assumptions
Build your Experiment
Learn
Get rid of your biases:
1) State your hypotheses (guesses) and your assumptions (beliefs)
2) Forces you to take the view that your startup will fail
32. State your hypotheses and assumptions
Build your Experiment
Learn
Provides Focus and Clarity
1)Know what you are building to test and how you are going to do it
2)Know what signal the customers must give you
33. State your hypotheses and assumptions
Build your Experiment
Learn
Gives you the basis for the changes you are going to make to your business model
36. You can’t reach out to everyone
•So break up a large customer segment into smaller ones
•“Characters living on Sesame Street”
•Big Bird
•Elmo
•Cookie Monster!!
37.
38. WHAT ARE PROBLEMS?
•Specific to the Customers
•“People have difficulty with transportation” is not specific
•“Motorists don’t know when is the best time to avoid a jam” is a problem
39. WHAT ARE PROBLEMS?
•A problem is when a customer has:
•Difficulty doing a task
•Difficulty having a desireor needmet
•…in a particular situation
40. TYPES OF PROBLEMS
Doing a Task
Gettinga Need or Desire Met
Sellingsomething
in a hurry
Highest Price
whenbroke
Findinga Date
when you are bald
Marryingthe right spouse
when very few choices are left
Buying a car
forthe first time
Status recognition
whenpeople are comparing
41. 18 TO 22 YEAR OLD UNIVERSITY STUDENTS
DIFFICULTY FINDING FOOD AT NIGHT FOR A PARTY
These are only your guesses! SO DON’T ARGUE WITH EACH OTHER
42.
43. Assumptions
•What do you believe is true so that your customer or problem hypothesis is true?
44. Assumptions
•Two ways to figuring out assumptions:
•Explaining the hypothesis
•Failing the hypothesis
49. Assumptions
•My startup helping busy working womenwith their difficulty in finding cheap healthy food will fail because
50. Assumptions
•My startup helping busy working womenwith their difficulty in finding cheap healthy food will fail because
•They don’t care about their health
•Someone else is cooking food for them
•They already find it easy to use google
51. Assumptions
What would killmy startup idea
Therefore I am assuming that
They don’t care about their health
They care about their health
Someone else is cooking food for them
Noone else is cooking food for them
They already find it easy to use google
They don’t find googlingfor cheap food easy
52. Listing Assumptions
•VERY IMPORTANT
•Forces you to face your cognitive biases (remember the blind man in a hotel?)
54. 18 TO 22 YEAR OLD UNIVERSITY STUDENTS
DIFFICULTY FINDING FOOD AT NIGHT FOR A PARTY
THIS IS WHAT YOU BELIEVE IS TRUE ABOUT YOUR BELIEF
STUDENTS ORGANISE PARTIES AT THE LAST MINUTE
NO FOOD PLACES ON CAMPUS
55.
56. Minimum Viable Interaction
•What is the smallest interaction you can have with the customer to validate your riskiest assumption?
For now, it’s just a simple face to face interview
57. Customer Acquisition Strategy
•How are you going to get the customers to carry out the MVI?
•E.g.
•Facebook invitation
•Networking events
•Referrals
For now, it’s just a simple “get out of the building” to talk to people off the streets
58.
59. Experiment Steps
•Forces you to state what you need to do and to time box it
•Creates
•Focus
•Urgency
•Common understanding between team members
For now, just state
1)Prepare interview questions (15 minutes)
2)Get out of the building for 2 hours
3)Find customers at 5 star hotels. 2 customers/30 minutes
4)Team member 1 go to Hotel A. Member 2 go to Hotel B ….
60.
61. Success Criteria
•What kind of signal are you expecting so that you have confidence to proceed?
Example:
I expect that 8 out of 10 university students have difficulty finding food at night for their last minute party because there are no food places on campus opened at night
Would you put your money down based on that signal?
73. Testing a problem: The Mum Test (coined by Rob Fitzpatrick)
Can you ask questions such that even your mother won’t be able to lie to you?
74. Carrying out The Mum Test
Talk about their life instead of your idea
•Otherwise Mum will always listen to you talk
75. Carrying out The Mum Test
Ask about specifics in the past instead of generics or opinions about the future
•Mum will always say what you want to hear or cover up discouraging words with generic words
•“Tell me about the last time the problem happened”
•“What did you do?”
76. Carrying out The Mum Test
Talk lessand listen more
“Mum, that’s interesting…tell me more…”
77. Things to look out for
•Too many closed-end questions
•Only use them for qualifying.
•Start questions with What, Who, Why, When and How
78. Things to look out for
•Avoid bad data by anchoring Fluff
•Fluff
•Generic claims (I usually, I always, I never)
•Future-tense promises (I would, I will)
•Dealing with Fluff
•Ask them to bring you to specifics in the past
•When it last happened and how they solved it.
•Avoid “would you ever” questions
79. Do interviews in your team
•One asks questions. The others writes down answers and think about how to improve
•Change to another team member for each new customer
82. Result and Decision
•Result = What did you actually get?
•12/16 have the problem
•Decision:
•Persevere: Pass success criterion. Move to next stage
•Pivot: Did not pass success criterion. Repeat with a change in strategy
•Iterate: Data not enough. Repeat the experiment with more data points.
90. Building the Right thing = the thing customers want and will pay for
No waste: figure out the right thing to build
as quickly as possible
91. But what do you do when you learn that the problem you wanted to solve isnot a problem?
No waste: figure out the right thing to build
as quickly as possible
92. Lean Startup Concept : Pivoting
No waste: figure out the right thing to build
as quickly as possible
93. Pivoting= A change in your business model without a change in visionbased on validated learning
No waste: figure out the right thing to build
as quickly as possible
94.
95.
96. Group Action
For Changing The World
Group Action
For Buying Cheaper Stuff
Pivot
114. A can be described with just wordsfor customers to give you feedback
115. A is hard to describe and is better experienced before the customer can give you feedback
116. Problem: Commuters spend a lot of time waiting for buses
Solution: Information about bus arrival time
Products:
1)Bus arrival guide
2)SMS about bus arrival
3)App with real time information based on GPS
117. Problem: Commuters spend a lot of time waiting for buses
Solution: Share a cab service
Products:
1)Online booking
2)Call a telephone operator
3)Booking app
118. Problem: Commuters spend a lot of time waiting for buses
Solution: Tell you when to leave work to avoid crowd
Products:
1)Whatsappgroup
2)Blog
3)Phonecall
119. So it’s more important to think about the solution first.
Then you build a Minimum Viable Product to test the solution with the Customers
121. What is an MVP?
“The minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop.”
-Eric Ries
122. In Simpler Terms
The MVP is the fastest way to achieve learning about the customer with the least effort
123. Pre-selling MVP
Exchange of product for some form of currency: time, money, information or work.
Tests the Riskiest Assumption associated with your Solution Hypothesis.
134. Measure of Success
Time
Small Failures
But Learning
Quickly
= Changes in Strategy without Change in Vision
= Pivoting
Finding Product-Market Fit
Getting to Success
Small Failures
But Still Learning
Quickly
135. But beware, Lean Startup can be a bit confusing
Strategy Level
Tactical Level
Product Level
136. oFor Seed Stage Startups
o20 –Day Programme to develop your customer development skills
oIncludes the use of a space at Orchard Road
oHelps you answer three important questions at the end:
Is the problem worth solving?
Does any one want your solution?
Do you want to do it?
137. oGet the focus
oComes with a 150 page guidebook and Startup Testing Boards
o6 hours of face to face workshops together with other startups in the region
oMentoring with lead mentors and participant mentors
oSave money
oGet access to Powtoons
oYour own urlshortener
oLanding page creators
oComes with the use of TTG
oJoin a community
oMember of Association of Lean Startups
oAlumni of TTG