The document outlines 10 "Laws of Simplicity" according to John Maeda. The laws are: 1) The simplest way to achieve simplicity is through thoughtful reduction. 2) Organization makes a system of many appear fewer. 3) Savings in time feel like simplicity. 4) Knowledge makes everything simpler. 5) Simplicity and complexity need each other. 6) What lies in the periphery of simplicity is definitely not peripheral. 7) More emotions are better than less. 8) In simplicity we trust. 9) Some things can never be made simpler. 10) Simplicity is about subtracting the obvious, and adding the meaningful.

1. John Maeda
the Laws of Simplicity

2. MAEDA?

3. Simplicity Law 1 The simplest way to achieve simplicity is through thoughtful reduction.

6. HOW SIMPLE CAN HOW COMPLEX DOES
YOU MAKE IT? IT HAVE TO BE?

7. “The simplest way to achieve simplicity
is through thoughtful reduction.”

11. Simplicity Law 2 Organization makes a system of many appear fewer.

12. SLIP

13. SORT - LABEL - INTEGRATE - PRIORITIZE

14. SORT - LABEL - INTEGRATE - PRIORITIZE

15. Simplicity Law 3 Savings in time feel like simplicity.

21. Simplicity Law 4 Knowledge makes everything simpler.

24. RELATE - TRANSLATE - SURPRISE

25. RELATE - TRANSLATE - SURPRISE

26. RELATE - TRANSLATE - SURPRISE

27. Simplicity Law 5 Simplicity and complexity need each other

30. Simplicity Law 6 What lies in the periphery of simplicity is definitely not peripheral.

33. HOW DIRECTED CAN HOW DIRECTIONLESS
I STAND TO FEEL? CAN I AFFORD TO BE?

35. Simplicity Law 7 More emotions are better than less

36. :-) 8^) ;-o =)

38. Simplicity Law 8 In simplicity we trust.

39. CLICK

42. Simplicity Law 9 Some things can never be made simpler.

43. ROF
Return on failure.

44. Simplicity Law 10 Simplicity is about subtracting the obvious, and adding the meaningful.

45. “Simplicity is about subtracting the obvious,
and adding the meaningful.”

47. AWAY - OPEN - POWER

48. “More appears like less by simply moving it far, far away.”

49. “Openness simplifies complexity”

50. LESS
IS MORE
“Use less, gain more.”