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Using Lean Startup thinking to
   foster agile adoption in
 multinational organizations
        … and more.


     Angel Diaz-Maroto
              @adiazmarto
         adiazmaroto@agilar.org
HELLO!




2
What do I do for living?
IT Methodology specialist, Agile & Lean coach, Agile
& Lean champion, Agile & Lean consultant, Agile &
Lean Mentor, Agile & Lean big brother, A necessary
waste because there are some people whose job is to
generate waste…. other …
                                      Let’s go Agile
                                      being Lean!!
“Entrepreneurs are everywhere ... The concept of
entrepreneurship includes anyone who works within
my definition of a startup: a human institution
designed to create new products and services under
conditions of extreme uncertainty.”
                                   Eric Ries




5
I am an entrepreneur!




    Running a Start-Up that hopefully can scale!!
    *Please visit Lean Startup 4 Change (Jeff Anderson)
6
ING RBI Agile Expert Group




           Visit http://www.ing.com/


7
BU’s Position regarding Agile

                    Curious

       Not
    interested

                              Want to
                               try




                               Already
                              tried and
                                failed




                    Scaling



8
Developing lean entrepreneurship using
       Lean Start-up principles
P1. Entrepreneurs are everywhere
We are a community of entrepreneurs.
                                 Target Business Unit

                   Define
     Inception     value




                                         Co-Create
                                           value
                        Entrepreneurs



                 Spread value
                    locally
                 (BML cycle)



10
P2. Entrepreneurship is management
Appoint entrepreneurs & entrepreneurial skills.

                             Seekers




                           People
                 Curious                Providers




 Trying to succeed with similar products in complex environments.

  11
P3. Validated learning
              Validate frequently & share that learning.

                                                Entrepreneur   Business
Expert group                                                                         Hypothesis
                                                               Unit                  to validate
                                                   “Leap”
           Co-create                             Experiment
          hypothesis                            assumptions
                                                                                     Experiment
                     Collaboration & support
Validated learning
 knowledge base




                                                    Share
                                                    results                  Learn                 Measure
                             Engine




                                                                 Validated                                   Metrics
                                                                 learning
                                                 Suggest
                                                  action




         12
P4. Build-Measure-Learn
Create a local BML gear & accelerate feedback loop




                            Experiment




               Learn from                  Evaluate
                 people                  Assumptions




 13
P5. Innovation accounting
     Analyze pulled cultural switches.
                     Hypothesis/
                     Assumption




          Learn
                                    Build
          Pivot or                 Experiment
         persevere




           Pulled                               *Minimum Viable
          cultural                    *MVI      Implementation
           switch
                                                Don’t focus on
                                                practices but in
                                                pulling cultural
                     Measure                    switches.
                     behaviors




14
A3 problem solving like experiment Sheet example

• BU: Spain
• Hypothesis
      o   Problem: Poor Quality on CRs Delivery, current quality initiatives in IT and PMO are not
          leading to the expected results
      o   Target cause (*from root cause analysis): IT and PM are not working as a team to solve
          quality issues
      o   Assumptions: kaizen events (pivoted) & retrospectives can help
• Experiment:
      o   Run retrospectives bi-weekly with PM+IT people, perform a retrospective workshop so
          they can do it themselves.
• Start date:
      o   10/10/2010 Duration: 2 months
• Validated Learning:
      o   PMs understand IT concerns such as stability on prioritization.
      o   Teams serf-organize for running retrospectives
      o   Top management got involved in retrospectives
• Pivot or Persevere
      o   Team 3 of 4 teams decide to keep performing PM+IT retrospectives
      o   PM+IT Teams agreed that should become multidisciplinary teams
      o   Teams agreed to help others performing retrospectives.



 15
Peer review




17
Thanks!!



   18

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Using Lean Startup thinking to foster agile adoption in organizations

  • 1. Using Lean Startup thinking to foster agile adoption in multinational organizations … and more. Angel Diaz-Maroto @adiazmarto adiazmaroto@agilar.org
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  • 4. What do I do for living? IT Methodology specialist, Agile & Lean coach, Agile & Lean champion, Agile & Lean consultant, Agile & Lean Mentor, Agile & Lean big brother, A necessary waste because there are some people whose job is to generate waste…. other … Let’s go Agile being Lean!!
  • 5. “Entrepreneurs are everywhere ... The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty.” Eric Ries 5
  • 6. I am an entrepreneur! Running a Start-Up that hopefully can scale!! *Please visit Lean Startup 4 Change (Jeff Anderson) 6
  • 7. ING RBI Agile Expert Group Visit http://www.ing.com/ 7
  • 8. BU’s Position regarding Agile Curious Not interested Want to try Already tried and failed Scaling 8
  • 9. Developing lean entrepreneurship using Lean Start-up principles
  • 10. P1. Entrepreneurs are everywhere We are a community of entrepreneurs. Target Business Unit Define Inception value Co-Create value Entrepreneurs Spread value locally (BML cycle) 10
  • 11. P2. Entrepreneurship is management Appoint entrepreneurs & entrepreneurial skills. Seekers People Curious Providers Trying to succeed with similar products in complex environments. 11
  • 12. P3. Validated learning Validate frequently & share that learning. Entrepreneur Business Expert group Hypothesis Unit to validate “Leap” Co-create Experiment hypothesis assumptions Experiment Collaboration & support Validated learning knowledge base Share results Learn Measure Engine Validated Metrics learning Suggest action 12
  • 13. P4. Build-Measure-Learn Create a local BML gear & accelerate feedback loop Experiment Learn from Evaluate people Assumptions 13
  • 14. P5. Innovation accounting Analyze pulled cultural switches. Hypothesis/ Assumption Learn Build Pivot or Experiment persevere Pulled *Minimum Viable cultural *MVI Implementation switch Don’t focus on practices but in pulling cultural Measure switches. behaviors 14
  • 15. A3 problem solving like experiment Sheet example • BU: Spain • Hypothesis o Problem: Poor Quality on CRs Delivery, current quality initiatives in IT and PMO are not leading to the expected results o Target cause (*from root cause analysis): IT and PM are not working as a team to solve quality issues o Assumptions: kaizen events (pivoted) & retrospectives can help • Experiment: o Run retrospectives bi-weekly with PM+IT people, perform a retrospective workshop so they can do it themselves. • Start date: o 10/10/2010 Duration: 2 months • Validated Learning: o PMs understand IT concerns such as stability on prioritization. o Teams serf-organize for running retrospectives o Top management got involved in retrospectives • Pivot or Persevere o Team 3 of 4 teams decide to keep performing PM+IT retrospectives o PM+IT Teams agreed that should become multidisciplinary teams o Teams agreed to help others performing retrospectives. 15
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  • 18. Thanks!! 18