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![Brainstorm here. When you’re ready, pull it over to the right to start your experiment. Experiments
Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments
@hungvpham
1 2 3 4 To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Who is your customer? Time Limit: 5 Min
Customer
Problem
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
Solution
+LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min
Riskiest
Assumption
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Success
Criterion
Result
Decision
Learning
1 2 3 4 5
Who is your customer?
What is the problem? Phrase it from your customer’s perspective.
+LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUN
What are the assumptions that must hold true, for your hypothesis to be true?
Need help? Use these sentences to help construct your experiment.
To form a Customer/Problem Hypothesis:
I believe my customer has a
problem achieving this goal.
Need help? Use these sentences to help construct your experiment.
To form your Assumptions:
0UVYKLYMVY̸hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
The least expensive way to
test my assumption is...
To form a Problem/Solution Hypothesis:
I believe this solution will result
in XHU[PÄHISLV[JVTL.
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
I will run experiment with # of
customers and expect a strong
signal from # of customers.
Project Name: Team Leader Name:
Riskiest
Assumption
GET OUT OF THE BUILDING!
Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Time Limit: 5 Min People
buying
Vespas on
Craigslist
People with
KPMÄJS[
commute
NYC
Relying on
products
that use
oil
Understanding
safety time
saving of
Vespa
People with
KPMÄJS[
commute
NYC
Vespa too
expensive
for identity
risk
Vespa One-
Pager +
Trial
Rent Vespa
Return It
If Not Fit
No friends
Vespa
Pay
$250/month
INTERVIEW:
8/10 don’t
have friend
with Vespa
SELL:
15 email
addresses
in 2 hours
Care about
environment
INTERVIEW:
5/20 buying
Vespa bc
environment
important
Success
Criterion
0/20
PIVOT!
5/10
PIVOT!
50+ in 2 hours
PERSEVERE!
- Skinny Tie!
- Buying for
lifestyle
- “I’m not a
scooter
person”
- Lifestyle is
a risk
- People typing
in ALL CAPS
- Jumping out
of seat to try
Time Limit: 5 Min
OZVS]PUNTime Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Customer
Problem
Solution
Result
Decision
To form your Assumptions:
0UVYKLYMVY̸hypothesis to be
true, assumption needs to
be true.
Determine how you will test it:
To form a Problem/Solution Hypothesis:
I believe this solution will result
in XHU[PÄHISLV[JVTL.
To identify your Riskiest Assumption:
The assumption with the least
amount of data, and core to the
viability of my hypothesis is...
Determine what success looks like:
Project Name: GET OUT OF THE BUILDING!](https://image.slidesharecdn.com/hung-intro-slides-v1-140903114919-phpapp01/85/Intro-to-Lean-Startup-24-320.jpg)
Uploaded byHung Pham
Intro to Lean Startup
The document discusses Lean Startup, a method for developing businesses and products proposed by Eric Ries that advocates for iterative product releases and validated learning through business hypothesis-driven experimentation. It defines Lean Startup as a process for validating assumptions as quickly as possible to discover what customers want while reducing waste. The document outlines the Lean Startup process, which involves defining customer and problem hypotheses, planning minimum viable product experiments to test assumptions, analyzing experiment results, and deciding whether to persevere or pivot the hypothesis based on the findings.
Intro to Lean Startup
- 1. @hungvpham Intro toLean Startup
- 2. @hungvpham Hung Pham Regional Workshop Leader - Lean Startup Machine Marketing Consultant - Char8cter.com Email: hung@leanstartupmachine.com
- 3. @hungvpham What isLean Startup?
- 4. Lean Startup isa method for developing businesses and products first proposed in 2011 by Eric Ries. Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls “validated learning”. - Wikipedia @hungvpham
- 5. Lean Startup isa process for validating and invalidating your assumptions as quickly as possible to discover and deliver what people actually want while reducing waste. - Me @hungvpham
- 6. @hungvpham Lean Startupcomes from Lean Manufacturing and Lean Thinking, which is derived from Toyota's factory production system, as they rose to prominence.
- 7. @hungvpham The fundamentalprinciple of lean thinking is eliminating waste. Waste is any human activity which absorbs resources but creates no value. - Womak/Jones “Lean Thinking”
- 8. @hungvpham Type ofWaste Definition Waste of Over Production Creating more than is needed Waste of Defects Errors, mistakes causing rework Waste of Inventory Holding more inventory than needed Waste of Over Processing Processing more than required Waste of Transportation Movement of items more than required Waste of Waiting Time loss by employees & customers from waiting Waste of Motion Movement of people that does not add value
- 9. In a start-upwaste is defined as anything that keeps the team from learning about how to create value for the customer. - Eric Ries “Lean Startup” @hungvpham
- 10. @hungvpham It StartsWith a Vision
- 11. @hungvpham It StartsWith a Vision
- 12. @hungvpham It StartsWith a Vision
- 13. @hungvpham Too OftenStartups Build This
- 14. @hungvpham When theCustomer Wants This
- 15. Lean Startup isa process for validating and invalidating your assumptions as quickly as possible to discover and deliver what people actually want while reducing waste. - Me @hungvpham
- 16. @hungvpham The Foundationof Lean Startup
- 17. @hungvpham The Foundationof Lean Startup
- 18. @hungvpham The Foundationof Lean Startup
- 19. @hungvpham The Foundationof Lean Startup
- 20. @hungvpham The Foundationof Lean Startup
- 21. @hungvpham The Foundationof Lean Startup
- 22. @hungvpham The Foundationof Lean Startup
- 23. @hungvpham The LeanStartup Process
- 24. Brainstorm here. Whenyou’re ready, pull it over to the right to start your experiment. Experiments Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments @hungvpham 1 2 3 4 To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. Who is your customer? Time Limit: 5 Min Customer Problem What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Solution +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min Riskiest Assumption List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Success Criterion Result Decision Learning 1 2 3 4 5 Who is your customer? What is the problem? Phrase it from your customer’s perspective. +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUN What are the assumptions that must hold true, for your hypothesis to be true? Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. Need help? Use these sentences to help construct your experiment. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Riskiest Assumption GET OUT OF THE BUILDING! Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Time Limit: 5 Min People buying Vespas on Craigslist People with KPMÄJS[ commute NYC Relying on products that use oil Understanding safety time saving of Vespa People with KPMÄJS[ commute NYC Vespa too expensive for identity risk Vespa One- Pager + Trial Rent Vespa Return It If Not Fit No friends Vespa Pay $250/month INTERVIEW: 8/10 don’t have friend with Vespa SELL: 15 email addresses in 2 hours Care about environment INTERVIEW: 5/20 buying Vespa bc environment important Success Criterion 0/20 PIVOT! 5/10 PIVOT! 50+ in 2 hours PERSEVERE! - Skinny Tie! - Buying for lifestyle - “I’m not a scooter person” - Lifestyle is a risk - People typing in ALL CAPS - Jumping out of seat to try Time Limit: 5 Min OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Customer Problem Solution Result Decision To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: Project Name: GET OUT OF THE BUILDING!
- 25. STEP 1: @hungvpham Who is the customer? ! Define Your Customer Hypothesis
- 26.
- 27. STEP 2: @hungvpham What is her problem? ! Define Your Problem Hypothesis
- 28. PROBLEM @hungvpham •Must be specific to the person! ! INCORRECT: • “People are not recycling” is not a problem someone has ! CORRECT: • “Forgets the day of the week for collection” • “Confused how to sort plastics” ! • Two similar but different problems
- 29. SOLUTION @hungvpham Donot define until the problem is validated ! Why? Because every problem has multiple solutions
- 30.
- 31.
- 32. STEP 3: @hungvpham What do you test? ! Plan your Experiment (MVP)
- 33. @hungvpham Minimum ViableProduct! Test your riskiest assumption
- 34. @hungvpham MVP !=Shitty Product The Minimum Viable Product (MVP) is that version of a new product which allows a team to collect the maximum validated amount of learning about customers with the least effort.
- 35. @hungvpham What mustwe learn? What are the Core Assumptions of our business? ! Assumption: A behavior, mentality, or action that needs to happen in order for hypothesis to be true.
- 36. @hungvpham What mustwe learn? Prioritize: Which Assumption is the Riskiest? ! The one that is most unknown, and crucial to the business
- 37. What do webuild to test? 1.Exploration - reproduce problem 2.Pitch - collect currency 3.Concierge - deliver customer expectation ! (Methods increase in cost of testing) @hungvpham
- 38. @hungvpham How dowe measure result? Decide on the weakest outcome you will accept as validation ! Called the Minimum Success Criterion
- 39. @hungvpham SHOW METHE MONEY! Examples of Customer Validation: 5,000 Email Signups OR $1,000 in Cash OR 5 Contracts from Big Companies
- 40.
- 41. @hungvpham GET OUT OF THE BUILDING!
- 42. STEP 5: Whatdid you learn? ! Analyze Results @hungvpham
- 43. @hungvpham What happened? VALIDATED Brainstorm and test next RA (NOTE: if you validate with the wrong customers, it is not validated) ! INVALIDATED Pivot the hypothesis