This document discusses various aspects of business communication, including retention rates of different learning methods, common elements of communication, the importance of communication, challenges in global communication, communication theories, barriers to communication, and nonverbal communication. It notes that people generally retain 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they see and hear, and 90% of what they say and do. Communication involves a sender, message, medium, receiver, feedback, and can be impacted by psychological, semantic, physical and nonverbal barriers.

1. Business C o mmunication Shafqat Jilani

2. Business Communication Shafqat Jilani Communication for Businessmen & Professionals

3. How much People Retain after ten days of learning… Retention After Learning

4. Retention After Learning Generally, people retain after 10 days 10% of what they READ 20% of what they HEAR 30% of what they SEE 50% of what they SEE and HEAR 70% of what they SAY 90% of what they SAY and DO

5. Retention After Learning

6. What is common among these?

7. What is common among all these?

8. What is Communication? Speaking Writing Calling e-mailing Talking News Sharing Caring Loving Expressing & even Communication is Smiling Laughing sitting Promising Watching

9. Why Communication is Important? Ancient Heritage for Communication Principles “ Lifeblood” of Every Organization Internal Communication Upward Communication Downward Communication Lateral or Horizontal Communication External Communication Benefits of Effective Communication in Your Career A valuable Job Requirement An Essential for Promotion

10. Challenges of Communication in the Global Market Developing the Right Attitude Preparing Adequately Becoming Flexible

11. Theories of Communication: Electronic Theory / Mathematical Theory Social Environment Theory Rhetorical Theory (metaphorical or symbolic)

12. Electronic Theory / Mathematical Theory Emphasizes on accuracy, straight message between two points Sender Receiver Message

13. Social Environment Theory Emphasizes on existence of environment in communication process Sender Receiver Message Environment

14. Rhetorical Theory Metaphoric or symbolic theory states that communication is a circular process not a linear one Communicator Audience Message Response

15. Background of Communication Context Sender-Encoder Message Medium Receiver-Decoder Feedback

16. Background of Communication For Example: Context apple Sender-Encoder Message Medium Receiver-Decoder Feedback

17. Communication Process Feedback Sender Encoding the message Message Decoding the message Noise Receiver

18. Components of Communication Context Sender (Encoder, Communicator) Message Medium Receiver (Decoder, Audience) Feedback (Response)

19. What do you see in this picture?

20. Barriers to Communication: Psychological Barriers Emotional Barrier (due to likes dislikes, hostility, biased opinion, sex, complexion, dressing, language) Perceptual Barrier (different people perceive differently, they find different meanings & results from the same message, situation, picture and data) Selectivity Barrier (people select what they want to absorb or understand, they don’t get the whole lot of information , We remember the extremes, We remember with context too)

21. Semantic & Physical Barriers Semantic Blocks (relating to meaning in language) Denotations VS Connotations Examples sender denotes rec. connotes “ Cheap” inexpensive poorly made “ Flexible” offers choice no standard “ Compromise” adjust give in Physical Barriers (noise)

22. Nonverbal Communication

23. Background of Communication Nonverbal Communication How Appearance Communicates How Body Language Communicates How Silence, Time, and Space Communicate

24. Nonverbal Communication Is an equally effective way of communication

25. Thank You

26. Q & A