SlideShare a Scribd company logo
Branding: Now it’s
    Personal

        PRESENTED BY
      STEPHANIE POWERS
HAGERSTOWN COMMUNITY COLLEGE
       HAGERSTOWN, MD
 SAPOWERS@HAGERSTOWNCC.EDU
         240-500-2490
Agenda

 What is this personal branding thing all about?
 Understand your brand.
 Assess your brand.
 Improve your brand.
“BE LIKE MIKE”




http://www.youtube.com/watch?v=b0AGiq9j_Ak
What’s this all about?

 1997 – Tom Peters, The Brand Called You

 Personal Branding Definition

    “The process by which we market ourselves to others.” – Dan
     Schawbel, Personal Branding 101: How to Discover and Create
     Your Brand



                             http://www.youtube.com/watc
                             h?v=yu0OJqhcMwQ
BUT….Why?

Corporate Brand         Product Brand




           Personal Brand


                  vs.
BUT…Why?

 We live in a knowledge economy.
 Why do customers buy from YOU?
   Your company’s image, AND

   YOUR product knowledge, service, personality, etc.

 Businesses are more personal.
 Customer service is personal.
 Consumers interact with people.
http://www.nbc.com/the-
office/video/traveling-
salesman/116243
OK…Now what?

1.   Understand your brand.
OK…Now what?

2. Assess your brand.
OK…Now what?

3.   __________ your brand. (Based on your assessment)
Developing Your Brand

 Be yourself
 The Brand That Feeds: Balancing Personal and Professional on Social Media

 Be transparent
 Know your value
 Build on your strengths




          http://www.youtube.com/watch?v=8RK_Wbcof_s
Tips

 We live in a Twitter world – think, talk, type 140
  characters at a time.
 Think in terms of projects.
 Use a variety of tools to communicate your message.
    Yes – online AND offline
 Determine if/how much to integrate with your
 company’s brand.
  Should You Combine Your Personal and Business
  Social Media Identities?
Your Branded Items

 Business Cards
 Resume
 Website/Blog
 Portfolio
 Social Media Profiles
   LinkedIn
   Twitter
   Facebook
   YouTube

 Email Address
   http://theoatmeal.com/comics/email_address
Holy Grail of Personal Branding:
           Be Known as an Industry Expert

 Get involved in industry-related conversations
   Track Twitter for questions – respond with expert info, NOT
    product/service promotion
   Answer LinkedIn questions and get involved in groups

 Work with media
 Give presentations
 Teach a class
 Content, Content, Content!
   Blog
   Video
   Testimonials
More Articles of Interest

 Tom Peters, What a “Personal Brand” is NOT


 Megan Marrs, The First Step to Building Your
 Personal Brand

More Related Content

What's hot

The 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal BrandingThe 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal Branding
MySpeedHub
 
Personal branding
Personal brandingPersonal branding
Personal branding
Umasree Raghunath
 
Brand-Yourself.com
Brand-Yourself.comBrand-Yourself.com
Brand-Yourself.com
Pete Kistler
 
How to Do Personal Branding
How to Do Personal BrandingHow to Do Personal Branding
How to Do Personal Branding
Amancio Bouza
 
Personal branding canvas
Personal branding canvasPersonal branding canvas
Personal branding canvas
Tom Scholte
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Aleem Visram, HBA, MBA
 
Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeyShepp
Earthsite
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding Presentation
chrisgambino
 
Personal branding
Personal brandingPersonal branding
Personal branding
Lucky
 
Personal Branding Maps
Personal Branding MapsPersonal Branding Maps
Personal Branding Maps
Stefano Principato
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
TyJennings
 
Personal branding canvas 2017
Personal branding canvas 2017Personal branding canvas 2017
Personal branding canvas 2017
Tom Scholte
 
Personal Branding in the Digital Age
Personal Branding in the Digital AgePersonal Branding in the Digital Age
Personal Branding in the Digital Age
Digital Consultant
 
ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015
LadyStacie Rimes-Boyd, Esq.
 
Whats Your Carrot Personal Branding = Image Management
Whats Your Carrot Personal Branding = Image ManagementWhats Your Carrot Personal Branding = Image Management
Whats Your Carrot Personal Branding = Image Management
Wendell Hall
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
William Tan
 
B7 c13 self-marketing tools
B7 c13 self-marketing toolsB7 c13 self-marketing tools
B7 c13 self-marketing tools
ocasiconference
 
Personal Branding 2017
Personal Branding 2017Personal Branding 2017
Personal Branding 2017
John Head
 
Personal branding copy headings
Personal branding copy headingsPersonal branding copy headings
Personal branding copy headings
Frank_Short
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
Brian Hollowaty
 

What's hot (20)

The 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal BrandingThe 10 Golden Rules of Personal Branding
The 10 Golden Rules of Personal Branding
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Brand-Yourself.com
Brand-Yourself.comBrand-Yourself.com
Brand-Yourself.com
 
How to Do Personal Branding
How to Do Personal BrandingHow to Do Personal Branding
How to Do Personal Branding
 
Personal branding canvas
Personal branding canvasPersonal branding canvas
Personal branding canvas
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeyShepp
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding Presentation
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Personal Branding Maps
Personal Branding MapsPersonal Branding Maps
Personal Branding Maps
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
 
Personal branding canvas 2017
Personal branding canvas 2017Personal branding canvas 2017
Personal branding canvas 2017
 
Personal Branding in the Digital Age
Personal Branding in the Digital AgePersonal Branding in the Digital Age
Personal Branding in the Digital Age
 
ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015ManagingYourCareer 09.29.2015
ManagingYourCareer 09.29.2015
 
Whats Your Carrot Personal Branding = Image Management
Whats Your Carrot Personal Branding = Image ManagementWhats Your Carrot Personal Branding = Image Management
Whats Your Carrot Personal Branding = Image Management
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
B7 c13 self-marketing tools
B7 c13 self-marketing toolsB7 c13 self-marketing tools
B7 c13 self-marketing tools
 
Personal Branding 2017
Personal Branding 2017Personal Branding 2017
Personal Branding 2017
 
Personal branding copy headings
Personal branding copy headingsPersonal branding copy headings
Personal branding copy headings
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 

Viewers also liked

Shank, theresa disc
Shank, theresa   discShank, theresa   disc
Shank, theresa sales
Shank, theresa   salesShank, theresa   sales
Shank, theresa sales
Hagerstown Chamber Business Expo
 
Powers, stephanie social media marketing
Powers, stephanie   social media marketingPowers, stephanie   social media marketing
Powers, stephanie social media marketing
Hagerstown Chamber Business Expo
 
Presentation1
Presentation1Presentation1
Presentation1
nm05i2
 
It's Not Just Who You Know by Jeannette Fitzwater
It's Not Just Who You Know by Jeannette FitzwaterIt's Not Just Who You Know by Jeannette Fitzwater
It's Not Just Who You Know by Jeannette Fitzwater
Hagerstown Chamber Business Expo
 
Corporate Culture by Tonya Leary
Corporate Culture by Tonya LearyCorporate Culture by Tonya Leary
Corporate Culture by Tonya Leary
Hagerstown Chamber Business Expo
 
Wertman, monkia digital photography for business use
Wertman, monkia   digital photography for business useWertman, monkia   digital photography for business use
Wertman, monkia digital photography for business use
Hagerstown Chamber Business Expo
 
Drooger, jack cyber security
Drooger, jack   cyber securityDrooger, jack   cyber security
Drooger, jack cyber security
Hagerstown Chamber Business Expo
 
Leadership by Paul Kostreski
Leadership by Paul Kostreski   Leadership by Paul Kostreski
Leadership by Paul Kostreski
Hagerstown Chamber Business Expo
 
What is a thriller film 2 nicholas 12
What is a thriller film 2 nicholas 12What is a thriller film 2 nicholas 12
What is a thriller film 2 nicholas 12
nm05i2
 
Powers, stephanie personal branding worksheet
Powers, stephanie   personal branding worksheetPowers, stephanie   personal branding worksheet
Powers, stephanie personal branding worksheet
Hagerstown Chamber Business Expo
 

Viewers also liked (11)

Shank, theresa disc
Shank, theresa   discShank, theresa   disc
Shank, theresa disc
 
Shank, theresa sales
Shank, theresa   salesShank, theresa   sales
Shank, theresa sales
 
Powers, stephanie social media marketing
Powers, stephanie   social media marketingPowers, stephanie   social media marketing
Powers, stephanie social media marketing
 
Presentation1
Presentation1Presentation1
Presentation1
 
It's Not Just Who You Know by Jeannette Fitzwater
It's Not Just Who You Know by Jeannette FitzwaterIt's Not Just Who You Know by Jeannette Fitzwater
It's Not Just Who You Know by Jeannette Fitzwater
 
Corporate Culture by Tonya Leary
Corporate Culture by Tonya LearyCorporate Culture by Tonya Leary
Corporate Culture by Tonya Leary
 
Wertman, monkia digital photography for business use
Wertman, monkia   digital photography for business useWertman, monkia   digital photography for business use
Wertman, monkia digital photography for business use
 
Drooger, jack cyber security
Drooger, jack   cyber securityDrooger, jack   cyber security
Drooger, jack cyber security
 
Leadership by Paul Kostreski
Leadership by Paul Kostreski   Leadership by Paul Kostreski
Leadership by Paul Kostreski
 
What is a thriller film 2 nicholas 12
What is a thriller film 2 nicholas 12What is a thriller film 2 nicholas 12
What is a thriller film 2 nicholas 12
 
Powers, stephanie personal branding worksheet
Powers, stephanie   personal branding worksheetPowers, stephanie   personal branding worksheet
Powers, stephanie personal branding worksheet
 

Similar to Powers, stephanie personal branding

Social media 101 v8
Social media 101  v8Social media 101  v8
Social media 101 v8
eseebold
 
Personal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategyPersonal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategy
Isabel Albelda Ros
 
Creating Your Personal Brand Online
Creating Your Personal Brand OnlineCreating Your Personal Brand Online
Creating Your Personal Brand Online
guest90e738
 
Marlo Martin Presentation Personal Branding 2017
Marlo Martin Presentation Personal Branding 2017Marlo Martin Presentation Personal Branding 2017
Marlo Martin Presentation Personal Branding 2017
Marlo Martin
 
Eio Social Media Presentation
Eio  Social Media PresentationEio  Social Media Presentation
Eio Social Media Presentation
SixDegreesCommunications
 
EIO- Social Media Presentation
EIO- Social Media PresentationEIO- Social Media Presentation
EIO- Social Media Presentation
mpelto
 
CEO Module 2
CEO Module 2 CEO Module 2
CEO Module 2
CEOcreative
 
Personal Branding Workshop
Personal Branding WorkshopPersonal Branding Workshop
Personal Branding Workshop
LIXIL
 
Getting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal BrandGetting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal Brand
KDMedia: Startup Marketing Consultants
 
Personal Brand Guide by getsmarter
Personal Brand Guide by getsmarterPersonal Brand Guide by getsmarter
Personal Brand Guide by getsmarter
Manel TAMINE
 
Your Personal Brand
Your Personal BrandYour Personal Brand
Your Personal Brand
Jennifer McClure
 
Social Media Tools for Small Business
Social Media Tools for Small BusinessSocial Media Tools for Small Business
Social Media Tools for Small Business
Kate Trgovac
 
Ieee Women In Technology Workshop
Ieee Women In Technology WorkshopIeee Women In Technology Workshop
Ieee Women In Technology Workshop
IHallberg
 
Brand you
Brand youBrand you
Brand you
Marketing Works
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
Sascha Funk
 
Social Media Marketing & PR Tips Gift from Pam Perry
Social Media Marketing & PR Tips Gift from Pam PerrySocial Media Marketing & PR Tips Gift from Pam Perry
Social Media Marketing & PR Tips Gift from Pam Perry
Pam Perry
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your Business
Media Barker
 
Common Excuses Why Companies Have Yet to Embrace Social Media
Common Excuses Why Companies Have Yet to Embrace Social MediaCommon Excuses Why Companies Have Yet to Embrace Social Media
Common Excuses Why Companies Have Yet to Embrace Social Media
David Wallace
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st Century
Kate Austin-Avon
 
Knowing & growing your brand
Knowing & growing your brandKnowing & growing your brand
Knowing & growing your brand
Louis Howell
 

Similar to Powers, stephanie personal branding (20)

Social media 101 v8
Social media 101  v8Social media 101  v8
Social media 101 v8
 
Personal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategyPersonal Branding: a winning job-search strategy
Personal Branding: a winning job-search strategy
 
Creating Your Personal Brand Online
Creating Your Personal Brand OnlineCreating Your Personal Brand Online
Creating Your Personal Brand Online
 
Marlo Martin Presentation Personal Branding 2017
Marlo Martin Presentation Personal Branding 2017Marlo Martin Presentation Personal Branding 2017
Marlo Martin Presentation Personal Branding 2017
 
Eio Social Media Presentation
Eio  Social Media PresentationEio  Social Media Presentation
Eio Social Media Presentation
 
EIO- Social Media Presentation
EIO- Social Media PresentationEIO- Social Media Presentation
EIO- Social Media Presentation
 
CEO Module 2
CEO Module 2 CEO Module 2
CEO Module 2
 
Personal Branding Workshop
Personal Branding WorkshopPersonal Branding Workshop
Personal Branding Workshop
 
Getting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal BrandGetting Started on Social Media - Building Your Online Personal Brand
Getting Started on Social Media - Building Your Online Personal Brand
 
Personal Brand Guide by getsmarter
Personal Brand Guide by getsmarterPersonal Brand Guide by getsmarter
Personal Brand Guide by getsmarter
 
Your Personal Brand
Your Personal BrandYour Personal Brand
Your Personal Brand
 
Social Media Tools for Small Business
Social Media Tools for Small BusinessSocial Media Tools for Small Business
Social Media Tools for Small Business
 
Ieee Women In Technology Workshop
Ieee Women In Technology WorkshopIeee Women In Technology Workshop
Ieee Women In Technology Workshop
 
Brand you
Brand youBrand you
Brand you
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
 
Social Media Marketing & PR Tips Gift from Pam Perry
Social Media Marketing & PR Tips Gift from Pam PerrySocial Media Marketing & PR Tips Gift from Pam Perry
Social Media Marketing & PR Tips Gift from Pam Perry
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your Business
 
Common Excuses Why Companies Have Yet to Embrace Social Media
Common Excuses Why Companies Have Yet to Embrace Social MediaCommon Excuses Why Companies Have Yet to Embrace Social Media
Common Excuses Why Companies Have Yet to Embrace Social Media
 
Marketing for the 21st Century
Marketing for the 21st CenturyMarketing for the 21st Century
Marketing for the 21st Century
 
Knowing & growing your brand
Knowing & growing your brandKnowing & growing your brand
Knowing & growing your brand
 

Recently uploaded

20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
Data structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdfData structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdf
TIPNGVN2
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Alex Pruden
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 

Recently uploaded (20)

20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
Data structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdfData structures and Algorithms in Python.pdf
Data structures and Algorithms in Python.pdf
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
 
GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the  Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 

Powers, stephanie personal branding

  • 1. Branding: Now it’s Personal PRESENTED BY STEPHANIE POWERS HAGERSTOWN COMMUNITY COLLEGE HAGERSTOWN, MD SAPOWERS@HAGERSTOWNCC.EDU 240-500-2490
  • 2. Agenda  What is this personal branding thing all about?  Understand your brand.  Assess your brand.  Improve your brand.
  • 4. What’s this all about?  1997 – Tom Peters, The Brand Called You  Personal Branding Definition  “The process by which we market ourselves to others.” – Dan Schawbel, Personal Branding 101: How to Discover and Create Your Brand http://www.youtube.com/watc h?v=yu0OJqhcMwQ
  • 5. BUT….Why? Corporate Brand Product Brand Personal Brand vs.
  • 6. BUT…Why?  We live in a knowledge economy.  Why do customers buy from YOU?  Your company’s image, AND  YOUR product knowledge, service, personality, etc.  Businesses are more personal.  Customer service is personal.  Consumers interact with people. http://www.nbc.com/the- office/video/traveling- salesman/116243
  • 7. OK…Now what? 1. Understand your brand.
  • 9. OK…Now what? 3. __________ your brand. (Based on your assessment)
  • 10. Developing Your Brand  Be yourself The Brand That Feeds: Balancing Personal and Professional on Social Media  Be transparent  Know your value  Build on your strengths http://www.youtube.com/watch?v=8RK_Wbcof_s
  • 11. Tips  We live in a Twitter world – think, talk, type 140 characters at a time.  Think in terms of projects.  Use a variety of tools to communicate your message.  Yes – online AND offline  Determine if/how much to integrate with your company’s brand. Should You Combine Your Personal and Business Social Media Identities?
  • 12. Your Branded Items  Business Cards  Resume  Website/Blog  Portfolio  Social Media Profiles  LinkedIn  Twitter  Facebook  YouTube  Email Address  http://theoatmeal.com/comics/email_address
  • 13. Holy Grail of Personal Branding: Be Known as an Industry Expert  Get involved in industry-related conversations  Track Twitter for questions – respond with expert info, NOT product/service promotion  Answer LinkedIn questions and get involved in groups  Work with media  Give presentations  Teach a class  Content, Content, Content!  Blog  Video  Testimonials
  • 14. More Articles of Interest  Tom Peters, What a “Personal Brand” is NOT  Megan Marrs, The First Step to Building Your Personal Brand