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BUILDING AND
EVALUATING
LIBGUIDES
Chelsea Jordan-Makely
September 2012

What do the information professionals of tomorrow think of
today’s research guides? A usability study of the University
of Denver’s Library and Information Science LibGuide

http://libguides.du.edu/lis
The rise of LibGuides




            • 42,000 LibGuide users worldwide
                            • 236,735 LibGuides
         • Pacific University: 72 subject guides
Benefits of using research guides
• Alleviate library anxiety (Cox, 1996)
• Facilitate access (Cox, 1996)
• Cut through excess of information (O’sullivan & Scott,
    2000; Bunnell & Byerly, 2000)
•   Showcase library’s resources and librarians’
    expertise (Cox, 1996; Morville & Wickhorst, 1996;
    Sugarman & Demetracopoulos, 2001)
•   As a curriculum tool (Sugarman & Demetracopoulos,
    2001)
•   Reduce cognitive load (Little, 2010)
•   Checklist (Richardson, 2001, as cited in Vileno, 2007)
Shortcomings of research guides
• Guides may be more beneficial to librarians than to
  students (Reeb & Gibbons, 2004; Neilson, 2004; Vileno,
  2007, 2010)
• Difficult to use (Morris & Grimes, 1999; Reeb & Gibbons,
  2004; Courtois, Higgins & Kapur, 2005; Vileno, 2010)
• Questionable content and organizational schemes
  (Dahl, 2001; Dunsmore, 2002; Reeb & Gibbons, 2004;
  Neilson, 2004; Jackson & Pellack, 2004; Courtois, et al.,
  2005; Morris & Del Bosque, 2010; Vileno, 2010)
• Time consuming to build and problematic to maintain
  (Morville & Wickhorst, 1996; Sugarman &
  Demetracopoulos, 2001; Morris & Del Bosque, 2010)
Evaluating research guides
• Content analysis
  • Need
  • Organization
  • Content
• Analytics
  • Usage
• Usability Testing
  • “Provide data on whether participants can accomplish the tasks
    (effectiveness); do so in a reasonable amount of time and effort
    (efficiency); show how [it’s used] (context), and . . . their reaction
    to the product or service (satisfaction)” (Ward & Hiller, 2006, p.
    154)
• Surveys
  • Information-seeking behavior
  • Satisfaction
Usability Testing with Morae
Morae software
 • Video of users’ computer screen
 • Audio and video of students themselves
 • Tasks:
   • Time on task
   • Mouse clicks per task
   • Success per task
   • Optimal path
   • Real-time observations and markers
 • Pre- and post-test questionnaires
 • Interview questions
Interview data
                                          Times a theme was mentioned
                                 Scope                           50
                                 Likes                          48
         Information-seeking behaviors                 24
                           Suggestions                 23
                               Dislikes             18
Themes




                          Organization             16
                       Penrose Library            14
                                Naming           12
                             LibGuides          10
                           Appearance         7
                   Navigating/browsing        6
                      Subject Librarian     3
                                 Other     1
Suggestions for LibGuide creators
• Begin by researching other LibGuides
• Ensure that guide can be easily found
• Get student input in regards to naming and
    organization; avoid jargon
•   Define scope (main page)
•   Use multiple access points to “signpost”
•   Create a new tab to bypass scrolling
•   Keep content to the center pane
•   Collaborate with faculty
•   Use resources with live links
•   Incorporate multimedia
•   Utilize tools for student and faculty feedback
THANK YOU!
Questions?

ChelsJMakely@gmail.com

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Building and evaluating LibGuides

  • 1. BUILDING AND EVALUATING LIBGUIDES Chelsea Jordan-Makely September 2012 What do the information professionals of tomorrow think of today’s research guides? A usability study of the University of Denver’s Library and Information Science LibGuide http://libguides.du.edu/lis
  • 2. The rise of LibGuides • 42,000 LibGuide users worldwide • 236,735 LibGuides • Pacific University: 72 subject guides
  • 3. Benefits of using research guides • Alleviate library anxiety (Cox, 1996) • Facilitate access (Cox, 1996) • Cut through excess of information (O’sullivan & Scott, 2000; Bunnell & Byerly, 2000) • Showcase library’s resources and librarians’ expertise (Cox, 1996; Morville & Wickhorst, 1996; Sugarman & Demetracopoulos, 2001) • As a curriculum tool (Sugarman & Demetracopoulos, 2001) • Reduce cognitive load (Little, 2010) • Checklist (Richardson, 2001, as cited in Vileno, 2007)
  • 4. Shortcomings of research guides • Guides may be more beneficial to librarians than to students (Reeb & Gibbons, 2004; Neilson, 2004; Vileno, 2007, 2010) • Difficult to use (Morris & Grimes, 1999; Reeb & Gibbons, 2004; Courtois, Higgins & Kapur, 2005; Vileno, 2010) • Questionable content and organizational schemes (Dahl, 2001; Dunsmore, 2002; Reeb & Gibbons, 2004; Neilson, 2004; Jackson & Pellack, 2004; Courtois, et al., 2005; Morris & Del Bosque, 2010; Vileno, 2010) • Time consuming to build and problematic to maintain (Morville & Wickhorst, 1996; Sugarman & Demetracopoulos, 2001; Morris & Del Bosque, 2010)
  • 5. Evaluating research guides • Content analysis • Need • Organization • Content • Analytics • Usage • Usability Testing • “Provide data on whether participants can accomplish the tasks (effectiveness); do so in a reasonable amount of time and effort (efficiency); show how [it’s used] (context), and . . . their reaction to the product or service (satisfaction)” (Ward & Hiller, 2006, p. 154) • Surveys • Information-seeking behavior • Satisfaction
  • 6. Usability Testing with Morae Morae software • Video of users’ computer screen • Audio and video of students themselves • Tasks: • Time on task • Mouse clicks per task • Success per task • Optimal path • Real-time observations and markers • Pre- and post-test questionnaires • Interview questions
  • 7. Interview data Times a theme was mentioned Scope 50 Likes 48 Information-seeking behaviors 24 Suggestions 23 Dislikes 18 Themes Organization 16 Penrose Library 14 Naming 12 LibGuides 10 Appearance 7 Navigating/browsing 6 Subject Librarian 3 Other 1
  • 8. Suggestions for LibGuide creators • Begin by researching other LibGuides • Ensure that guide can be easily found • Get student input in regards to naming and organization; avoid jargon • Define scope (main page) • Use multiple access points to “signpost” • Create a new tab to bypass scrolling • Keep content to the center pane • Collaborate with faculty • Use resources with live links • Incorporate multimedia • Utilize tools for student and faculty feedback