Breastfeeding provides optimal nutrition for infants. The document discusses the composition of breast milk compared to cow's milk and formula. It provides guidelines for breast milk storage and recommendations from WHO for initiating breastfeeding within one hour of birth. Statistics show Pakistan has low rates of exclusive breastfeeding. The objectives are to encourage breastfeeding through legislation, policies, training healthcare professionals, and improving support during antenatal, delivery, and postnatal periods. Human milk banks collect and distribute breast milk to infants who need it.

1. BREAST
FEEDING
PRACTICES
By
Dr.hafsa

3. Composition of breast milk
75
6.81.14.5
7
87.1
Energy(Kcal/mL)
Lactose(g/100ml)
Protien(g/100ml)
Fat(g/100ml)
sodium(mmol/L)
water(ml/100ml)

4. Comparison of compositions
breast milk
cows milk
formula milk
0
10
20
30
40
50
60
70
80
energy lactose protien fat
sodium
breast milk
cows milk
formula milk

5. BREASTFEEDING STORAGE
GUIDELINES
AT ROOM TEMPERATURE 66-78 F 4HRS UPTO 6 HRS
IN A FRIDGE <39F 72HRS UPTO 8 DAYS
IN A FREEZER 0-4F 3MONTHS UPTO 12
MONTHS

6. benefits

14. INITIATIONOF BREAST FEED
WHO recommendations:
• WHO recommends that mothers initiate
breastfeeding within one hour of birth.
• Babies should be placed in skin-to-skin contact
with their mothers immediately following birth
for at least an hour and mothers should be
encouraged to recognize when their babies are
ready to breastfeed, offering help if needed.
• Continue to breastfeed every 1-3hrs and on
demand (8-12/24hrs)

16. World Breastfeeding Week
It is celebrated every year from 1 to 7 August to encourage
breastfeeding and improve the health of babies around the world.
It commemorates the Innocenti Declaration signed in August 1990 by
government policymakers, WHO, UNICEF and other organizations to
protect, promote and support breastfeeding.
Breastfeeding is the best way to provide infants with the nutrients
they need.
WHO recommends exclusive breastfeeding starting within one hour
after birth until a baby is 6 months old.
Nutritious complementary foods should then be added while
continuing to breastfeed for up to 2 years or beyond.

17. This year, WHO is
encouraging people to
“Support mums to breastfeed
anytime, anywhere,”
as all of society has a role to
play in making our
communities more
breastfeeding-friendly.

18. Statistics of breastfeeding in pakistan
“Pakistan has an
alarmingly low rate of
exclusive breastfeeding
with only 38 per cent of
children under six months
of age being fed by their
mothers,” said UNICEF
Representative Angela
Kearney.

19. Breastfeed and bottle feed stats
2006-2007
2015-2016
0
5
10
15
20
25
30
35
40
45
breastfeed
bottlefeed
2006-2007
2015-2016

20. • Pakistan was among the 118 countries who had voted in favor of
adopting International Code of Marketing of Breast-milk
Substitutes during the World Health Assembly in May 1981.
• However, the legislation came very late in Pakistan when
“The Protection of Breast-Feeding and Child
Nutrition Ordinance, 2002”
(XCIII Of 2002) was passed on 26th October 2002, and Pakistan
became one of the 42 countries with legislation to adopt most of the
articles of the Code.
• Currently, all provinces have adopted/passed provincial laws for
protection and promotion breastfeeding.
• However, implementation of these laws is still a dream.

21. 2016 STATS
0
20
40
60
80
100
120
140
KPK SINDH BALOCHISTAN PUNJAB
AFTER ONE DAY
FIRST HOUR

22. COMPARISON
0
20
40
60
80
100
EARLY
BREASTFEEDING
SUPPLEMENT
AFTER 6
MONTHS

24. AIMS
OBJECTIVES

25. LEGISLATION AND
POLICIES
REGULATING THE
MARKETING OF
BREAST MILK
SUBSITUTES
ENCOURAGE
BREASTFEEDING
POLICY N
HOSPITALS BASED
ON BABY FRIENDLY
HOSPITAL
INITIATIVE
TRAIN HEALTH CARE
PROFESSIONALS IN
PROMOTION AND
MANAGEMENT OF
BREASTFEEDING
DEVELOP STRATEGIES
FOR PROMOTION
AND SUPPORT OF
BREASTFEEDING
1:ANTENATAL
2:DURING DELIVERY
3:POSTNATAL
HOW TO
IMPROVE
BREASTFEEDING

26. BREAST MILK BANKS
• A human milk bank or breast milk bank is a
service which collects, screens, processes, and
dispenses by prescription human milk
donated by nursing mothers who are not
biologically related to the recipient infant.

27. 0
50
100
150
200
250
BRAZIL EUROPE AUSTRALIA NORTH
AMERICA
SOUTH
AFRICA
INDIA
HUMAN MILK BANKS QUANTITY