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Personal branding power point for jobseekers
The document provides tips for job seekers to think of themselves as small businesses and brands, and to use personal branding strategies to market themselves. It recommends developing expertise in a field by writing a book, speaking publicly, joining organizations, and building an online presence. The goal is to become known as an authority and gain visibility, so employers will seek out and be impressed by your brand, rather than the other way around.
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Personal branding power point for jobseekers
- 1. How To Become a Celebrity in Your Field For Jobseekers Victoria Garcia, CEO Marketing Impressions
- 2. This is aDif ferent Approach to Job Hunting Victoria Garcia, CEO Marketing Impressions
- 3. Step Back FromThe Perspective Of A Potential Employee “Begging” For A Job Victoria Garcia, CEO Marketing Impressions
- 4. Think of Yourselfas a “Small Business” With Something Valuable to Of fer Victoria Garcia, CEO Marketing Impressions
- 5. Looking for aJob is an Exercise in Selling Yourself Victoria Garcia, CEO Marketing Impressions
- 6. Looking for aJob is an Exercise in Selling Yourself So, follow the rules of Personal Branding... Victoria Garcia, CEO Marketing Impressions
- 7. “Branding” Is MoreImpor tant Than Sales
- 10. Nobody wants tobe “sold” anything, anymore
- 11. Nobody wants tobe “sold” anything, anymore Branding attempts to reverse the sales process.
- 12. Nobody wants tobe “sold” anything, anymore Branding attempts to reverse the sales process. We loathe “sales people.”
- 13. Nobody wants tobe “sold” anything, anymore Branding attempts to reverse the sales process. We loathe “sales people.” Why are brands big today?
- 14. Nobody wants tobe “sold” anything, anymore Branding attempts to reverse the sales process. We loathe “sales people.” Why are brands big today? We love to buy.
- 15. Nobody wants tobe “sold” anything, anymore Branding attempts to reverse the sales process. We loathe “sales people.” Why are brands big today? We love to buy. The more educated your target – the more “sales” resistant.
- 16. Visibility Is MoreImpor tant Than Ability
- 20. Think You What YouSee is What You Get Formerly known as Perception Is Reality
- 27. And, justify themwith logic.
- 30. Hint: Your MotherGave You a Great Brand Name – Use It!
- 31. People Do BusinessWith* People They Like (And Are Impressed With) “You like me. You really, really like me.”
- 32. People Do BusinessWith* People They Like (And Are Impressed With) “You like me. *Meaning – Hire or Contract You really, really like me.”
- 39. Control the conversationwith questions. The person asking the questions is in change.
- 42. Hint: If theydon’t trust you, they won’t hire you. Period. “You trust me. You really, really trust me.”
- 43. Hint: Listen welland ask questions.
- 44.
- 45. . Confidence is powerful. You’re confident ergo I trust you. Lack of it deepens fears.
- 46. Everything You DoContributes to Your Brand
- 47. Everything You DoContributes to Your Brand How you look, dress and talk
- 48. Everything You DoContributes to Your Brand How you look, dress and talk The energy you project Do you do something to stand out? – No “mousy” wear a hat, rose on your lapel, but people need only one thing at a time. apply!
- 49. You, Inc. -Harry Beckwith says “People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.” No “mousy” Buying that book & memorize it! people need apply!
- 53. Write a book.Self publish. Sell it on line.*. * Amazon.com will sell it. Then you can say your book is selling on Amazon!
- 55. Write a book.Self publish. Sell it on line Create your own web page highlighting your specialty..
- 56. Write a book.Self publish. Sell it on line. Create your own web page highlighting your specialty. Take up public speaking. Even an ebook will do.
- 57.
- 58. Call yourself an“author.”
- 59. Call yourself an“author.” Get a great “publicity” photo of yourself (not a headshot in a box) Here’s an example
- 60. Call yourself an“author.” Get a great “publicity” photo of yourself (not a headshot in a box) Join professional organizations & be a leader
- 61. Call yourself an“author.” Get a great “publicity” photo of yourself (not a headshot in a box) Join professional organizations & be a leader
- 62. Work yourself intothe “power” circles
- 63. Work yourself intothe “power” circles Work on committees to display your skills
- 64. Work yourself intothe “power” circles Work on committees to display your skills Have a friend nominate you for an award
- 65. Think like aleader. Go to www.meetup.com and start your own Meetup on your area of specialization.
- 67. And, we haven’teven started on Social Media.
- 68. And, we haven’teven started on Social Media. Include your book on Linkedin
- 69. And, we haven’teven started on Social Media. Include your book on Linkedin Tweet the heck out of your book
- 70. Think like apublisher. Go to www.scoop.it and publish an online magazine
- 71. Think like apublisher. Go to www.scoop.it and publish an online magazine
- 72. Think like apublisher. Go to www.scoop.it and publish an online magazine Build an email database and start sending out e-newsletters.
- 73. Think like apublisher. Go to www.scoop.it and publish an online magazine Build an email database and start sending out e-newsletters.
- 74. Think like apublisher. Go to www.scoop.it and publish an online magazine Build an email database and start sending out e-newsletters. Publish articles on ezinearticles.com
- 75. Think like abusiness owner. Forget getting someone to hire you. Start selling yourself as a “consultant.” Enjoy the freedom of never having to ask someone for a job ever again!
- 76. Get Your Namein the News Use www.PRweb.com Recycle Your Information
- 77.
Editor's Notes
- #2 How to become… A Celebrity in your field!
- #3 How to become… A Celebrity in your field!
- #4 How to become… A Celebrity in your field!
- #5 How to become… A Celebrity in your field!
- #6 How to become… A Celebrity in your field!
- #7 Step back from the perspective of an potential employee “begging” for a job. A Celebrity in your field!
- #8 Branding Rule #1: Branding is More Important than Sales
- #9 Sales is CONVINCING, OVERCOMING OBJECTIONS, AND GETTING A CHECK. You’re doing the talking. No body likes sales. Marketing is GENERATING LEADS – GETS YOU IN FRONT OF PROSPECTS; STRATEGY, POSITIONING, PLANNING, ETC.. Branding is INFLUENCING, PRE-SELLING.
- #10 Personal Branding appeals to a company’s desires and touches their emotions. Its first goal: to emotionally PREDISPOSE employers into entering a business relationship. Sales tries to cajole. THE BEST BRANDS DON’T TALK ABOUT THE PRODUCT. THEY BUILD PERSONALITY INTO THE PRODUCT. Branding Comes First – We have moved from a selling world to a buying world! The real fact is that nothing is sold until it is BRANDED. Today, we live in a skeptical culture – a culture that doesn’t want to be sold anything. When your branding is done correctly, the sale is made virtually without effort. Prospects arrive “pre-sold.”
- #11 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #12 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #13 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #14 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #15 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #16 BEING THE BEST IN THE MARKETPLACE DOESN’T MEAN ANYTHING. IT’S THE PERCEPTION OF BEING THE BEST THAT MATTERS. . Branding Attempts To Reverse The Sales Process. (They come after you and arrive pre-sold) We Loathe Sales People. We Are Afraid Of Being Sold Something. Why are brands big today? LACK OF TIME ; TOO MANY CHOICES But, We Love To Choose To Buy Or Hire Someone We Found. The More Educated – The More Sales Resistant, but the Better Personal Branding works. Your Challenge. How do I become the WHATEVER YOU ARE of choice for more people before they need one? Harry Beckwith’s Book You, Inc . says “You are selling to the overwhelmed. Simplify and clarify. Make yourself clearer and people will think you are an expert.”
- #17 Branding Rule #2: Visibility is More Important than Ability
- #18 All Things Being Equal… The More Visible Job Applicant Wins In branding, WHAT IS THE FACTOR that is more important than your services, your products, your resources, and even your skills . It’s your name. Your NAME brings you more prospects than your ability. Examples: Ja Lo; Britany Spears; Madonna; Paris Hilton (Not The Most Beautiful, Best Singer, Best Actress) How Many Of You Know Competitors Who Are Flakes But Are Succeeding.
- #19 Visibility Builds Credibility Branding is all about VISIBILITY - and visibility builds credibility in the eyes of the prospect. If we see something all over town, we get the impression it must be good. – its presence attests to its success. The “Trick” - Who Knows You Is More Important Than Who You Know. Lack Of Visibility Diminishes Your Credibility. Macdonald’s – Good Food Or Best Food? We Seem Them Everywhere And Think They’re Good.
- #20 Visibility Builds Credibility Branding is all about VISIBILITY - and visibility builds credibility in the eyes of the prospect. If we see something all over town, we get the impression it must be good. – its presence attests to its success. The “Trick” - Who Knows You Is More Important Than Who You Know. Lack Of Visibility Diminishes Your Credibility. Macdonald’s – Good Food Or Best Food? We Seem Them Everywhere And Think They’re Good.
- #21 Branding Rule #3: What You See is What You Think You Get
- #22 Our Perceptions Define Our World Our perceptions DEFINE our choice of products and services and people. Perception Molds Everything, Drives Our World. Recognition Recognition is the most important element in branding and is the critical key to rising above the marketing NOISE . Be Fun, unique, memorable, knowedgeable. Do something to differentiate yourself in EVERYTHING you do.
- #23 Our Perceptions Define Our World Our perceptions DEFINE our choice of products and services and people. Perception Molds Everything, Drives Our World. Recognition Recognition is the most important element in branding and is the critical key to rising above the marketing NOISE . Be Fun, unique, memorable, knowedgeable. Do something to differentiate yourself in EVERYTHING you do.
- #24 Our Perceptions Define Our World Our perceptions DEFINE our choice of products and services and people. Perception Molds Everything, Drives Our World. Recognition Recognition is the most important element in branding and is the critical key to rising above the marketing NOISE . Be Fun, unique, memorable, knowedgeable. Do something to differentiate yourself in EVERYTHING you do.
- #25 Our Perceptions Define Our World Our perceptions DEFINE our choice of products and services and people. Perception Molds Everything, Drives Our World. Recognition Recognition is the most important element in branding and is the critical key to rising above the marketing NOISE . Be Fun, unique, memorable, knowedgeable. Do something to differentiate yourself in EVERYTHING you do.
- #26 Logic Always Loses Out to Emotion Most small businesses and job applicant’s marketing attempts to win people over logically. But as logical as we like to believer we are, we make decisions EMOTIONALLY and justify them with logic. Harry Beckwith’s Book You, Inc. says “People value – and pay more for- the way you make them feel. People buy feelings.” Write down the EMOTIONAL REASON your customer should buy from you: Do The Branding/Position Statement Exercise With Each Person Introducing Themselves: Name/Position Services or Product Benefit Emotional Reason They Should Buy From You
- #27 Logic Always Loses Out to Emotion Most small businesses and job applicant’s marketing attempts to win people over logically. But as logical as we like to believer we are, we make decisions EMOTIONALLY and justify them with logic. Harry Beckwith’s Book You, Inc. says “People value – and pay more for- the way you make them feel. People buy feelings.” Write down the EMOTIONAL REASON your customer should buy from you: Do The Branding/Position Statement Exercise With Each Person Introducing Themselves: Name/Position Services or Product Benefit Emotional Reason They Should Buy From You
- #28 Logic Always Loses Out to Emotion Most small businesses and job applicant’s marketing attempts to win people over logically. But as logical as we like to believer we are, we make decisions EMOTIONALLY and justify them with logic. Harry Beckwith’s Book You, Inc. says “People value – and pay more for- the way you make them feel. People buy feelings.” Write down the EMOTIONAL REASON your customer should buy from you: Do The Branding/Position Statement Exercise With Each Person Introducing Themselves: Name/Position Services or Product Benefit Emotional Reason They Should Buy From You
- #29 Most small businesses and job applicant’s marketing attempts to win people over logically. But as logical as we like to believer we are, we make decisions EMOTIONALLY and justify them with logic. Harry Beckwith’s Book You, Inc. says “People value – and pay more for- the way you make them feel. People buy feelings.” Write down the EMOTIONAL REASON your customer should buy from you: Do The Branding/Position Statement Exercise With Each Person Introducing Themselves: Name/Position Services or Product Benefit Emotional Reason They Should Buy From You
- #30 Your Most Important Product In a world of Look-alike products and services, in which all competitors have equal access, what is your most important product? The answer: Your Personal BRAND. Every sale s is based on you . Example: Colin Powel – Big impact. Who you are is judged each and every time – More important than what you’re saying – people are making emotional decisions about you.
- #31 Your Most Important Product In a world of Look-alike products and services, in which all competitors have equal access, what is your most important product? The answer: Your Personal BRAND. Every sale s is based on you . Example: Colin Powel – Big impact. Who you are is judged each and every time – More important than what you’re saying – people are making emotional decisions about you.
- #32 Branding Rule #4: People Do Business With People They Like- And Are Impressed With!
- #33 Branding Rule #4: People Do Business With People They Like- And Are Impressed With!
- #34 Let’s call this the “Power of Personality”
- #35 “ The Power Of Personality.” Business Is About Relationships Think about the places where you do business or who you would hire: Your accountant, your mechanic, your personal trainer. No matter how skilled they are, you wouldn’t work with them if they made you angry or insulted you. The RELATIONSHIP matters as much as the service or skill- maybe even more. Quickly name 3 business people you trust: 1. 2. 3. Why do you trust them?
- #36 “ The Power Of Personality.” Business Is About Relationships Think about the places where you do business or who you would hire: Your accountant, your mechanic, your personal trainer. No matter how skilled they are, you wouldn’t work with them if they made you angry or insulted you. The RELATIONSHIP matters as much as the service or skill- maybe even more. Quickly name 3 business people you trust: 1. 2. 3. Why do you trust them?
- #37 “ The Power Of Personality.” Business Is About Relationships Think about the places where you do business or who you would hire: Your accountant, your mechanic, your personal trainer. No matter how skilled they are, you wouldn’t work with them if they made you angry or insulted you. The RELATIONSHIP matters as much as the service or skill- maybe even more. Quickly name 3 business people you trust: 1. 2. 3. Why do you trust them?
- #38 When People Like You, They Trust You And Want To Work With You. Who Do You Trust More? People Or Corporations? Don’t Promote Your Company, Promote Yourself. You Must Make A Social Connection. (START EVERY SALES CONTACT WITH A CONVERSATION UNRELATED TO BUSINESS) To Forge an emotional CONNECTION with your audience. ( Name the best way to make an emotional connection with your potential client: LISTEN Never start a conversation with a prospect by talking about what you do. Always start by asking questions. Control the conversation with questions. The person asking the questions is in change. Examples – Opra, shares successes and failures. Harry Beckwith’s Book You, Inc. says “The first thing you sell is yourself. Listening makes you captivating..”
- #39 When People Like You, They Trust You And Want To Work With You. Who Do You Trust More? People Or Corporations? Don’t Promote Your Company, Promote Yourself. You Must Make A Social Connection. (START EVERY SALES CONTACT WITH A CONVERSATION UNRELATED TO BUSINESS) To Forge an emotional CONNECTION with your audience. ( Name the best way to make an emotional connection with your potential client: LISTEN Never start a conversation with a prospect by talking about what you do. Always start by asking questions. Control the conversation with questions. The person asking the questions is in change. Examples – Opra, shares successes and failures. Harry Beckwith’s Book You, Inc. says “The first thing you sell is yourself. Listening makes you captivating..”
- #40 When People Like You, They Trust You And Want To Work With You. Who Do You Trust More? People Or Corporations? Don’t Promote Your Company, Promote Yourself. You Must Make A Social Connection. (START EVERY SALES CONTACT WITH A CONVERSATION UNRELATED TO BUSINESS) To Forge an emotional CONNECTION with your audience. ( Name the best way to make an emotional connection with your potential client: LISTEN Never start a conversation with a prospect by talking about what you do. Always start by asking questions. Control the conversation with questions. The person asking the questions is in change. Examples – Opra, shares successes and failures. Harry Beckwith’s Book You, Inc. says “The first thing you sell is yourself. Listening makes you captivating..”
- #41 Why You Should Promote Yourself First You can differentiate yourself from a ZILLION look-a-like businesses. Especially when you offer something that many others offer (insurance, financial planning, consulting). Who would you rather do business with? A person or a company? People do not feel loyalty to companies. PEOPLE FEEL LOYALTY TO PEOPLE. Establish a bond…
- #42 Your Most Important Service No matter what you provide – estate planning, legal advice, good food, automobiles, computer services, human resources management, internet technology – your most important service is…
- #43 Trust Is Everything. Building Trust .” Here are THREE keys to building trust: Personal RAPPORT We like people who are like ourselves . Name 1 way to quickly establish rapport INTEGRITY. We trust people who do what they say they will do. Being totally honest with yourself, how many times in the last 6 months did you FAIL to do what you said you would do? Are you reliable? Do you offer people comfort? Are you consistent? Are you predictable? CONFIDENCE. Do you believe in yourself? Are you doing what you love? Confidence is powerful. Buyers suffer from fear and doubt. Confidence can comfort your clients and the lack of it can deepen their fears.
- #44 Trust Is Everything. Building Trust .” Here are THREE keys to building trust: Personal RAPPORT We like people who are like ourselves . Name 1 way to quickly establish rapport INTEGRITY. We trust people who do what they say they will do. Being totally honest with yourself, how many times in the last 6 months did you FAIL to do what you said you would do? Are you reliable? Do you offer people comfort? Are you consistent? Are you predictable? CONFIDENCE. Do you believe in yourself? Are you doing what you love? Confidence is powerful. Buyers suffer from fear and doubt. Confidence can comfort your clients and the lack of it can deepen their fears.
- #45 Trust Is Everything. Building Trust .” Here are THREE keys to building trust: Personal RAPPORT We like people who are like ourselves . Name 1 way to quickly establish rapport INTEGRITY. We trust people who do what they say they will do. Being totally honest with yourself, how many times in the last 6 months did you FAIL to do what you said you would do? Are you reliable? Do you offer people comfort? Are you consistent? Are you predictable? CONFIDENCE. Do you believe in yourself? Are you doing what you love? Confidence is powerful. Buyers suffer from fear and doubt. Confidence can comfort your clients and the lack of it can deepen their fears.
- #46 Trust Is Everything. Building Trust .” Here are THREE keys to building trust: Personal RAPPORT We like people who are like ourselves . Name 1 way to quickly establish rapport INTEGRITY. We trust people who do what they say they will do. Being totally honest with yourself, how many times in the last 6 months did you FAIL to do what you said you would do? Are you reliable? Do you offer people comfort? Are you consistent? Are you predictable? CONFIDENCE. Do you believe in yourself? Are you doing what you love? Confidence is powerful. Buyers suffer from fear and doubt. Confidence can comfort your clients and the lack of it can deepen their fears.
- #47 The PROCESS IS TO craft a Personal Brand by linking who you are, what you do, and the meaningful benefit to your target market. Cultivate your mastery, but cultivate the rest of you too. EVERYTHING YOU DO BRANDS YOU, HOW YOU LOOK, TALK, DRESS, THE ENERGY YOU PROJECT. “ MOUSY” PEOPLE FADE INTO THE CROWD AND HAVE DIFFICULTY COMPETING! You can’t be a “celebrity” and be easily forgotten. You MUST stand out!!!!! ARE YOU A “MOUSE?” – TAKE A LOOK AT THESE THINGS Do you project confidence? How do you look - your clothing, your hair, your facial expressions, how you carry yourself… (are you sending the right message?) Do you do something to stand out? – wear a hat, rose on your lapel, but only one thing at a time. Can you adopt a phrase that makes you stand out – “No worries” “I feed people, they pay me.” Do you look people in the eye? Are you soft spoken? Are you good at taking risks, because sticking yourself out there feels risky? Harry Beckwith’s Book You, Inc. says “ People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.” What personal attributes (NOT SKILLS) of yours would you change?
- #48 The PROCESS IS TO craft a Personal Brand by linking who you are, what you do, and the meaningful benefit to your target market. Cultivate your mastery, but cultivate the rest of you too. EVERYTHING YOU DO BRANDS YOU, HOW YOU LOOK, TALK, DRESS, THE ENERGY YOU PROJECT. “ MOUSY” PEOPLE FADE INTO THE CROWD AND HAVE DIFFICULTY COMPETING! You can’t be a “celebrity” and be easily forgotten. You MUST stand out!!!!! ARE YOU A “MOUSE?” – TAKE A LOOK AT THESE THINGS Do you project confidence? How do you look - your clothing, your hair, your facial expressions, how you carry yourself… (are you sending the right message?) Do you do something to stand out? – wear a hat, rose on your lapel, but only one thing at a time. Can you adopt a phrase that makes you stand out – “No worries” “I feed people, they pay me.” Do you look people in the eye? Are you soft spoken? Are you good at taking risks, because sticking yourself out there feels risky? Harry Beckwith’s Book You, Inc. says “ People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.” What personal attributes (NOT SKILLS) of yours would you change?
- #49 The PROCESS IS TO craft a Personal Brand by linking who you are, what you do, and the meaningful benefit to your target market. Cultivate your mastery, but cultivate the rest of you too. EVERYTHING YOU DO BRANDS YOU, HOW YOU LOOK, TALK, DRESS, THE ENERGY YOU PROJECT. “ MOUSY” PEOPLE FADE INTO THE CROWD AND HAVE DIFFICULTY COMPETING! You can’t be a “celebrity” and be easily forgotten. You MUST stand out!!!!! ARE YOU A “MOUSE?” – TAKE A LOOK AT THESE THINGS Do you project confidence? How do you look - your clothing, your hair, your facial expressions, how you carry yourself… (are you sending the right message?) Do you do something to stand out? – wear a hat, rose on your lapel, but only one thing at a time. Can you adopt a phrase that makes you stand out – “No worries” “I feed people, they pay me.” Do you look people in the eye? Are you soft spoken? Are you good at taking risks, because sticking yourself out there feels risky? Harry Beckwith’s Book You, Inc. says “ People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.” What personal attributes (NOT SKILLS) of yours would you change?
- #50 The PROCESS IS TO craft a Personal Brand by linking who you are, what you do, and the meaningful benefit to your target market. Cultivate your mastery, but cultivate the rest of you too. EVERYTHING YOU DO BRANDS YOU, HOW YOU LOOK, TALK, DRESS, THE ENERGY YOU PROJECT. “ MOUSY” PEOPLE FADE INTO THE CROWD AND HAVE DIFFICULTY COMPETING! You can’t be a “celebrity” and be easily forgotten. You MUST stand out!!!!! ARE YOU A “MOUSE?” – TAKE A LOOK AT THESE THINGS Do you project confidence? How do you look - your clothing, your hair, your facial expressions, how you carry yourself… (are you sending the right message?) Do you do something to stand out? – wear a hat, rose on your lapel, but only one thing at a time. Can you adopt a phrase that makes you stand out – “No worries” “I feed people, they pay me.” Do you look people in the eye? Are you soft spoken? Are you good at taking risks, because sticking yourself out there feels risky? Harry Beckwith’s Book You, Inc. says “ People think in stereotypes. People think and buy with their eyes. They hear what they see. Watch your visual clues to trigger the right stereotypes.” What personal attributes (NOT SKILLS) of yours would you change?
- #51 This is where you put it into ACTION.
- #52 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #53 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #54 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #55 What are “Information Products ” Information Products are printed, recorded or Electronic files containing information sold at a per unit price. 1. It should be in-depth data, information or discussion of a topic related to your area of expertise. It is specific and detailed answers to questions and problems on narrow niche subjects (yours) 3. It can be in a variety of formats Pamphlets Software Special Reports Newsletters Booklets Audio Cassettes Videos CD-ROMS Downloadable files Email Newsletters
- #56 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #57 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #59 #1 – THIS IS THE INFORMATION AGE. A TON OF MONEY IS MADE EVERY DAY FROM EXCHANGING INFORMATION! Books are selling like mad. The web is an information vehicle, as is television, talk radio, and seminars. Electronic media (CD’s) as a means of disseminating information is the fastest growing information dissemination vehicle on the planet. #2 – AUTHORS AND EDUCATORS ARE THE LAST RESPECTED EXPERTS! Every Presidential candidate in the U.S. has a book in print. Authors do research. Authors are smarter than the rest of us. Anybody who is anybody in this country is an author! #3 – YOU KNOW SOMETHING THE REST OF US DON’T !! Don’t make the great mistake most business people do, thinking that your knowledge of your niche market is widely known, on the contrary, you are the owner of a capital asset that others do not posses and have no easy way of possessing it – information!
- #60 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #61 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #62 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #63 4 Essential Keys to Leadership: Join appropriate ASSOCIATIONS and work your way into the power circles. Run for and serve on the Board of Directors and critical committees where you will garner attention FOR YOUR SKILLS . Make yourself a “player.” If the association has a newsletter, be a frequent contributor. Have someone submit your name or your company for appropriate AWARDS . You may not get the award, but the fact that you were nominated will get you attention. Make FRIENDS in high places. Who you hang out with is noticed. Be friendly with everyone, but get too chummy with people who are followers and you will be typecast as a follower. Make friends with the power brokers, and they will help you rise. Learn that information is POWER . People trade on information, so be careful who you talk to and what you say. Watch out for gossip. Learn to “ PLAY THE GAME .”
- #64 4 Essential Keys to Leadership: Join appropriate ASSOCIATIONS and work your way into the power circles. Run for and serve on the Board of Directors and critical committees where you will garner attention FOR YOUR SKILLS . Make yourself a “player.” If the association has a newsletter, be a frequent contributor. Have someone submit your name or your company for appropriate AWARDS . You may not get the award, but the fact that you were nominated will get you attention. Make FRIENDS in high places. Who you hang out with is noticed. Be friendly with everyone, but get too chummy with people who are followers and you will be typecast as a follower. Make friends with the power brokers, and they will help you rise. Learn that information is POWER . People trade on information, so be careful who you talk to and what you say. Watch out for gossip. Learn to “ PLAY THE GAME .”
- #65 4 Essential Keys to Leadership: Join appropriate ASSOCIATIONS and work your way into the power circles. Run for and serve on the Board of Directors and critical committees where you will garner attention FOR YOUR SKILLS . Make yourself a “player.” If the association has a newsletter, be a frequent contributor. Have someone submit your name or your company for appropriate AWARDS . You may not get the award, but the fact that you were nominated will get you attention. Make FRIENDS in high places. Who you hang out with is noticed. Be friendly with everyone, but get too chummy with people who are followers and you will be typecast as a follower. Make friends with the power brokers, and they will help you rise. Learn that information is POWER . People trade on information, so be careful who you talk to and what you say. Watch out for gossip. Learn to “ PLAY THE GAME .”
- #66 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #67 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #68 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #69 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #70 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #71 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #72 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #73 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #74 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #75 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #76 Specialization Builds PERCEIVED VALUE AND CREDIBILITY
- #77 Step 8 - Publicity We all know that important experts somehow show up in the newspapers, on radio shows and on TV. Most people still believe what they see on TV or read in the papers, as if a journalist checked out all the facts. The truth is that up to 75% of everything you see in editorial coverage is placed there by publicists. Editorial coverage is more memorable than advertising, but it is unpredictable. Get Your Name in the News News is what the editor says is news, trends, new info, happenings, etc. Study the writers and editors of targeted publications & TV news Learn to write a press release Follow up with a pitch call Placing your press release on www.PRweb.com can increase your standing with search engines, and possibly get you some media interest. What goes on in your business that you can write a press release about?
- #78 Only one writing can have several lives
- #80 If you give me your business card, I’ll send you occasional notices about cool stuff.