SlideShare a Scribd company logo
HOW TO WRITE
Clickass 

PresentationsTHAT CONVERT
Who,What&Why
Whodoyouthinkyou’retalkingto?
Can you describe your reader in detail?
You need to know what keeps 

him or her up at night.
Success=?
Establish an objective.
What will your measure of success be?
Click here to 

RESERVE YOUR SPOT HERE
Watchthislesson

presentedlive
Developyourvalueproposition.
Be ready to answer why, why, why.
Articulate precisely how you can deliver 

life-changing value.
Research&Preparation
Createalistofquestions.
Give your research a sense of purpose.
Make a list of items you need to know more about.
Doresearchintherealworld.
Listen, read, watch, observe.
Take advantage of the 

greatest market research tool ever: social media.
Tuneintoexperts.
Who knows the turf best?
Pick their brains. Take notes. Make connections.
Makealist.
Outlines will help.
List the primary and secondary points 

you want to cover.
Research hacks
Amazon book Udemy course
Prioritize.
Order your messages.
Musts. Details. Background material.
TitleorHeadline
Writeanirresistibletitle.
Uncover the benefit.
How to _________________________.
H-E-A-D-L-I-N-E-S.
Grab my cheat sheet.
Watch the brief video.
http://feldmancreative.com/2015/10/headlines-9-letter-cheat-sheet-writing-winner-every-time/
> Get this stuff
9 Unforgettable Tips for
Writing Headlines that Work
WritingYourDeck
Beperfectlyclear.
What led your audience to your presentation?
Connect the “before” to the “now.”

Don’t let cleverness trump clarity.
Clever vs. Clear
And the winner is… clear.
Openwithempathy.
Show readers you get them from the get-go.
Visualize the reader’s head nodding.
Stayfocusedonthereader.
Your reader isn’t just who you’re talking to.
He or she is who you’re talking about.
Don’tassumetheyknowwhatyoudo.
Remember you’re the expert; not the reader.
Great teachers simplify stuff.
Overcomeobjections.
Anticipate the “Yes, but…” response.
Speak to each of these.
Includepersonalstories.
People like to read about people.
Give them characters to relate to.
Usestatsandfacts.
Enhance your argument with objective data.
Find credible sources and cite them.
Offerexamples.
Examples add substance and cred to your story.
They make it more interesting too.
Style
oil
Writeinfirstandsecondperson.
“You” and “your” are powerful words.
Generic labels and company names are not.
oil
Invokeemotions.
Decisions are based on emotions.
Touch them.
oil
oil
Writeconcisely.
Slides should be easy to consume.
Keep them brief. Aim for a singular idea.
oil
oil
Activateyourcopy.
Verbs give your pitch power.
Adjectives often interfere.
oil
oil
Havefun.
Your copy stops working when it feels like work.
Have fun with your copy and it’ll be fun to read.
oil
Usehumor.
Lighten up.
You don’t need to be a comedian. Be yourself.
oil
oil
Declutter.
Edit ruthlessly.
Find the fat and chop it.
Conversion
oil
Deliverareasontorespondnow.
You’re seldom going to transform a reader’s beliefs.
Your real goal is to get them to act now.
oil
Offerexclusivity.
Inspire greater desire.
Make your offer exclusive or limited.
oil
Callforaction.
Tell the reader what to do next.
Be specific.
oil
oil
Removerisk.
When you can remove risk, do it.
When you can’t, reduce it.
Nowhere’sanawesomeoffer…
Click here to 

RESERVE YOUR SPOT HERE
Joinuslive
andsavebigon:
SLIDESTHATSELLPresentedbyEugeneCheng


Go forth and clickass.
www.feldmancreative.com

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