Tricks to skip the fatal fails in your job search process.
Työnhaku sosiaalisessa mediassa, henkilöbrändäys ja vinkit -koulutus. Salon seudun aikuisopisto 2.10.2013.
#Rekrytointi #Työnhaku #Henkilöbrändäys #Työhaastattelu
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
Simple guidelines for your online presence and marketing, utilizing basics of digital marketing, as well as the main ideas behind antifragility and asymmetry .
The main online marketing strategy discussed is establishing yourself (company) as an authority/expert in your field. You do this very well and consistently such that people want to work with you (customers, investors, collaborators, etc.).
The main tool for establishing your presence is creating useful content that demonstrates your expertise. The main focus is on timeless topics to have time work with you, not against you.
Good luck!
SEO Başarı Hikayesi - Hangikredi.com 12 Mart'tan 24 Eylül Google Core Güncell...Koray Tugberk GUBUR
Özeti Başlat:
"5 Ayda% 131 Organik Oturum Artışı
5 Ay İçinde% 62 Gösterim Artışı
5 Aylık% 144 Tıklama Artışı "
Bu SEO Vaka çalışması, Google Çekirdek Güncellemeleri ve Türkiye'deki en büyük finansal kurum web sitesine etkileri ile ilgili.
Hangikredi.com'da 26 Mart 2019'da çalışmaya başladım. Ancak şirketin web sitesi 12 Mart Google Çekirdek Güncellemesi'nden çok olumsuz etkilendi.
Bir kriz yaşanırken burada çalışmaya başladım.
Web sitesini inceledim ve asıl sorunların tarama bütçesi, otorite işareti ve alaka düzeyi-işletme ilişkisi olduğunu anladım. Sosyal medyayı, Google İş Hesaplarım'ı etkinleştirdim, diğer tüm alternatif kanallardan finansal forumlara girdim. Bizimle ilgili bir haber yayıncı ağı yarattım. Yanıltıcı durum kodlarını, HTML ve CSS hatalarını temizledim, meta etiketleri optimize ettim, yönlendirme zincirlerini düzelttim, görüntü sıkıştırma kullandım ve birçok gereksiz URL ve içeriğini sildim, iç bağlantı yapısını sıfırdan yarattım.
5 Haziran’dan Google Çekirdek Güncelleme’ye kadar tekrar kazandık.
Kaybettiğimiz bütün trafiğimizi geri kazandık. 1 Ağustos sunucu atack kadar, biz iyiydik, sonra bir gün, her şey ters gitti.
Yine 0'dan başladım ...
Web sitemizin offpage sinyallerini Google AI’ın güvenini yeniden kazanmak için optimize ediyordum ve bu stratejiyi onpage öğeleriyle destekliyordum.
24 Eylül Google Çekirdek Güncellemesi’nden sonra başka bir başarı daha oldu. Tarama yükü / oranı kaydını, ortalama site konumunu, TO'yu ve gösterimini, site geçmişi için tıklama kayıtlarını kırdık.
Bu CASE Çalışmasında grafikler içeren bir SEO Başarı Hikayesinin ayrıntılarını ve hayatımdaki bazı komik cencor resimlerini bulacaksınız.
Bitiş Özeti:
"12 Mart, 5 Haziran ve 24 Eylül 1 Ağustos Sunucu ile Google Çekirdek Güncellemeleri Atack, bu SEO Casse Çalışmasının kilometre taşlarıdır. Tüm detayları bizim açımızdan göreceksiniz. Umarım beğenirsiniz."
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
My presentation at the Semantic Technology and Business Conference in San Jose on August 19, 2014, with Barbara Starr (Her slides are separate, and cover a vast array of semantic tools and approaches for assessing and understanding your pages).
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off?
Is your expensive, time-consuming long content and link building actually creating conversions and generating sales?
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.
Watch this webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
You'll learn the following to help inform your strategy:
- How people actually search, shop, and buy online.
- How to test your content ROI quickly.
- How to win the entire buyer’s journey with content that converts.
Duane Sprague, Chief Marketing Officer of Shopper Approved, shares what content you should create and what questions to answer for each customer journey stage.
You'll find out how to drive more conversions and sales from search to checkout.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
Simple guidelines for your online presence and marketing, utilizing basics of digital marketing, as well as the main ideas behind antifragility and asymmetry .
The main online marketing strategy discussed is establishing yourself (company) as an authority/expert in your field. You do this very well and consistently such that people want to work with you (customers, investors, collaborators, etc.).
The main tool for establishing your presence is creating useful content that demonstrates your expertise. The main focus is on timeless topics to have time work with you, not against you.
Good luck!
SEO Başarı Hikayesi - Hangikredi.com 12 Mart'tan 24 Eylül Google Core Güncell...Koray Tugberk GUBUR
Özeti Başlat:
"5 Ayda% 131 Organik Oturum Artışı
5 Ay İçinde% 62 Gösterim Artışı
5 Aylık% 144 Tıklama Artışı "
Bu SEO Vaka çalışması, Google Çekirdek Güncellemeleri ve Türkiye'deki en büyük finansal kurum web sitesine etkileri ile ilgili.
Hangikredi.com'da 26 Mart 2019'da çalışmaya başladım. Ancak şirketin web sitesi 12 Mart Google Çekirdek Güncellemesi'nden çok olumsuz etkilendi.
Bir kriz yaşanırken burada çalışmaya başladım.
Web sitesini inceledim ve asıl sorunların tarama bütçesi, otorite işareti ve alaka düzeyi-işletme ilişkisi olduğunu anladım. Sosyal medyayı, Google İş Hesaplarım'ı etkinleştirdim, diğer tüm alternatif kanallardan finansal forumlara girdim. Bizimle ilgili bir haber yayıncı ağı yarattım. Yanıltıcı durum kodlarını, HTML ve CSS hatalarını temizledim, meta etiketleri optimize ettim, yönlendirme zincirlerini düzelttim, görüntü sıkıştırma kullandım ve birçok gereksiz URL ve içeriğini sildim, iç bağlantı yapısını sıfırdan yarattım.
5 Haziran’dan Google Çekirdek Güncelleme’ye kadar tekrar kazandık.
Kaybettiğimiz bütün trafiğimizi geri kazandık. 1 Ağustos sunucu atack kadar, biz iyiydik, sonra bir gün, her şey ters gitti.
Yine 0'dan başladım ...
Web sitemizin offpage sinyallerini Google AI’ın güvenini yeniden kazanmak için optimize ediyordum ve bu stratejiyi onpage öğeleriyle destekliyordum.
24 Eylül Google Çekirdek Güncellemesi’nden sonra başka bir başarı daha oldu. Tarama yükü / oranı kaydını, ortalama site konumunu, TO'yu ve gösterimini, site geçmişi için tıklama kayıtlarını kırdık.
Bu CASE Çalışmasında grafikler içeren bir SEO Başarı Hikayesinin ayrıntılarını ve hayatımdaki bazı komik cencor resimlerini bulacaksınız.
Bitiş Özeti:
"12 Mart, 5 Haziran ve 24 Eylül 1 Ağustos Sunucu ile Google Çekirdek Güncellemeleri Atack, bu SEO Casse Çalışmasının kilometre taşlarıdır. Tüm detayları bizim açımızdan göreceksiniz. Umarım beğenirsiniz."
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
My presentation at the Semantic Technology and Business Conference in San Jose on August 19, 2014, with Barbara Starr (Her slides are separate, and cover a vast array of semantic tools and approaches for assessing and understanding your pages).
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off?
Is your expensive, time-consuming long content and link building actually creating conversions and generating sales?
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.
Watch this webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
You'll learn the following to help inform your strategy:
- How people actually search, shop, and buy online.
- How to test your content ROI quickly.
- How to win the entire buyer’s journey with content that converts.
Duane Sprague, Chief Marketing Officer of Shopper Approved, shares what content you should create and what questions to answer for each customer journey stage.
You'll find out how to drive more conversions and sales from search to checkout.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
Jen Penaluna: Red Light, Green Light Interviewing Potential Employers | Brigh...JenPenaluna
Interviews definitely work both ways and it’s important to get off on the right foot with an employer that matches your values.
Jen will help you to put potential employers through a Squid Games style game of ‘Red Light, Green Light’ to see which interviewers fall and which make the final cut for your new role.
Interviewers can also take note of what interviewees are really looking for in SEO job ads and throughout the interview process!
Visual Search Tools and Tactics by Crystal Carter at MozCon 2022Crystal J Carter
In this MozCon 2022 presentation, Crystal Carter shows how how we can utilize visual search to create new SEO opportunities. By optimizing images and anticipating UGC, SEOs can make search gains.
The Moneyball Approach to Recruitment: Big Data = Big ChangesGlen Cathey
This is the keynote presentation I delivered at the 2012 ATC in Sydney, Australia on the topic of the Moneyball opportunity that exists for companies when they are sourcing, identifying, assessing, and recruiting talent. Big Data and predictive analytics are just beginning to be leveraged in talent acquisition, and I am convinced it is the future. I think you will find the examples of how companies are leveraging analytics in their recruitment as well as in the analysis of their current workforce to be quite interesting. You may be shocked to find that data supports the fact that taller and more attractive men and women make more money than their shorter and less attractive peers - which gives us a glimpse into how people make hiring and promotion decisions based on unconscious prejudice, similar to how unconscious prejudice, wisdom, and "gut" instincts are used in athletic recruiting. As demonstrated in Moneyball, the best teams can be sometimes built with data-based decision making, throwing conventional wisdom to the wind.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Lexical Semantics, Semantic Similarity and Relevance for SEOKoray Tugberk GUBUR
Lexical semantics and relations between words include relations of superiority, inferiority, part, whole, opposition, and sameness between the meanings of words. The same word can be a meronymy, hyponym, or antonym of another word, depending on the word before or after it. The lexical relation value of the first word can affect the structure of the next word, affecting the context of the sentence and the Information Retrieval Score. Information Retrieval Score is the score that determines how much content is related to a query, how close the different variants of the related query are, and the structure processed by the search engine’s query processor to the relevant document. A higher information retrieval score represents better relevance and possible click satisfaction.
The problem with a semi-structured and distracting context for Information Retrieval Score is that, if a document is not configured for a single topic, the IR Score can be diluted by the two different contexts resulting in a relative rank lost to another textual document.
IR Score Dilution involves badly structured lexical relations, along with bad word proximity. The relevant words that complete each other within the meaning map should be used closely, within a paragraph or section of the document, to signal the context in a more clear way to increase the IR Score. A search engine can check whether the document contains the hyponym of the words within the query or not. A possible query prediction can be generated from the hypernyms of the query. A search engine can check only the anchor texts to see whether there is a word within the “hyponym distance” which represents the hyponym depth between two different words.
Lexical Relations can represent the semantic annotations for a document. A semantic annotation is a word that describes the document overall in terms of category and main context that carries the purpose of the document. A semantic annotation can contain the main entity of the document or a general concept for covering a broader meaning area (knowledge domain). Semantic Annotations can be generated with the lexical relations between words. A semantic annotation can be used to match the document to the query. Semantic annotations are factors for a better IR Score.
A search engine can generate phrase patterns from the lexical relationships between words within the queries or the documents. A phrase pattern contains sections that define a concept with qualifiers. Phrase patterns can contain a hyponym just after an adjective, or a hypernym with the antonym of the same adjective. Most of these connections and patterns are used within the Recurrent Neural Network (RNN) for the next word prediction. A phrase pattern helps a search engine to increase its confidence score for relating the document to the specific query, or the meaning of the query.
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
The top do's and don'ts in a job search. Times have changed in a job search....Greg David
The Top Things to Do and Not Do in a Job Search by Greg David of Laka & Company. How to achieve the best results, while avoiding the typical mistakes in a job search. Times have changed in a job search. Are your job search skills still relevant and current? More than 95% of professionals fail to be relevant and current. They may not have directly caused their unemployment, yet they virtually create it’s lengthy and painful timeline due to poor and outdated mindset, philosophy, strategy, activities, and lack of clarity as to what essential things to do, and stop doing that create job search failure in this new labor market models and cycles.
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
SEO Case Study - Hangikredi.com From 12 March to 24 September Core UpdateKoray Tugberk GUBUR
Start Summary:
"131% Organic Session Increase in 5 Months
62% Impression Increase in 5 Months
144% Clicks Increase in 5 Months"
This SEO Case study is about Google Core Updates and their impacts on biggest financial institution website in Turkey.
I have started to work in Hangikredi.com at 26 March 2019. But, the company's website had been affected by 12 March Google Core Update very negatively.
I had started to work in here while a crisis had been happening.
I had examined the web site and figured it out that the real problems were crawl budget, authority signasl and relevancy-entity connection. I have activated social media, Google My Bussiness accounts, I have entered financial forums, every other alternative channel. I created a news publisher network about us. I cleaned the misleading status codes, HTML and CSS mistakes, optimised meta tags, fixed the redirection chains, I used the image compressions and deleted lots of unnecessary URL and their contents, I created the internal link structure from scratch.
Until 5 June Google Core Update, we were winners again.
We had regained all of our traffic lost. Until 1 August server atack, we were okay, then in one day, everything went wrong.
I had started from 0 again...
I had been optimising web site's offpage signals for regain the trust of Google AI and I had been supporting this strategy with onpage elements.
After 24th September Google Core Update, there was another success. We breaked the crawl load/rate record, avarage site position, CTR and impression, click records for site history.
In this CASE Study, you are gonna find details of a SEO Success Story with graphics and also some funny cencor images from my life.
End Summary:
"12 March, 5 june and 24 September Google Core Updates with 1 August Server Atack are the milestones of this SEO Casse Study. You will find all details from our view of point. I hope you will like it."
Jen Penaluna: Red Light, Green Light Interviewing Potential Employers | Brigh...JenPenaluna
Interviews definitely work both ways and it’s important to get off on the right foot with an employer that matches your values.
Jen will help you to put potential employers through a Squid Games style game of ‘Red Light, Green Light’ to see which interviewers fall and which make the final cut for your new role.
Interviewers can also take note of what interviewees are really looking for in SEO job ads and throughout the interview process!
Visual Search Tools and Tactics by Crystal Carter at MozCon 2022Crystal J Carter
In this MozCon 2022 presentation, Crystal Carter shows how how we can utilize visual search to create new SEO opportunities. By optimizing images and anticipating UGC, SEOs can make search gains.
The Moneyball Approach to Recruitment: Big Data = Big ChangesGlen Cathey
This is the keynote presentation I delivered at the 2012 ATC in Sydney, Australia on the topic of the Moneyball opportunity that exists for companies when they are sourcing, identifying, assessing, and recruiting talent. Big Data and predictive analytics are just beginning to be leveraged in talent acquisition, and I am convinced it is the future. I think you will find the examples of how companies are leveraging analytics in their recruitment as well as in the analysis of their current workforce to be quite interesting. You may be shocked to find that data supports the fact that taller and more attractive men and women make more money than their shorter and less attractive peers - which gives us a glimpse into how people make hiring and promotion decisions based on unconscious prejudice, similar to how unconscious prejudice, wisdom, and "gut" instincts are used in athletic recruiting. As demonstrated in Moneyball, the best teams can be sometimes built with data-based decision making, throwing conventional wisdom to the wind.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Lexical Semantics, Semantic Similarity and Relevance for SEOKoray Tugberk GUBUR
Lexical semantics and relations between words include relations of superiority, inferiority, part, whole, opposition, and sameness between the meanings of words. The same word can be a meronymy, hyponym, or antonym of another word, depending on the word before or after it. The lexical relation value of the first word can affect the structure of the next word, affecting the context of the sentence and the Information Retrieval Score. Information Retrieval Score is the score that determines how much content is related to a query, how close the different variants of the related query are, and the structure processed by the search engine’s query processor to the relevant document. A higher information retrieval score represents better relevance and possible click satisfaction.
The problem with a semi-structured and distracting context for Information Retrieval Score is that, if a document is not configured for a single topic, the IR Score can be diluted by the two different contexts resulting in a relative rank lost to another textual document.
IR Score Dilution involves badly structured lexical relations, along with bad word proximity. The relevant words that complete each other within the meaning map should be used closely, within a paragraph or section of the document, to signal the context in a more clear way to increase the IR Score. A search engine can check whether the document contains the hyponym of the words within the query or not. A possible query prediction can be generated from the hypernyms of the query. A search engine can check only the anchor texts to see whether there is a word within the “hyponym distance” which represents the hyponym depth between two different words.
Lexical Relations can represent the semantic annotations for a document. A semantic annotation is a word that describes the document overall in terms of category and main context that carries the purpose of the document. A semantic annotation can contain the main entity of the document or a general concept for covering a broader meaning area (knowledge domain). Semantic Annotations can be generated with the lexical relations between words. A semantic annotation can be used to match the document to the query. Semantic annotations are factors for a better IR Score.
A search engine can generate phrase patterns from the lexical relationships between words within the queries or the documents. A phrase pattern contains sections that define a concept with qualifiers. Phrase patterns can contain a hyponym just after an adjective, or a hypernym with the antonym of the same adjective. Most of these connections and patterns are used within the Recurrent Neural Network (RNN) for the next word prediction. A phrase pattern helps a search engine to increase its confidence score for relating the document to the specific query, or the meaning of the query.
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
The top do's and don'ts in a job search. Times have changed in a job search....Greg David
The Top Things to Do and Not Do in a Job Search by Greg David of Laka & Company. How to achieve the best results, while avoiding the typical mistakes in a job search. Times have changed in a job search. Are your job search skills still relevant and current? More than 95% of professionals fail to be relevant and current. They may not have directly caused their unemployment, yet they virtually create it’s lengthy and painful timeline due to poor and outdated mindset, philosophy, strategy, activities, and lack of clarity as to what essential things to do, and stop doing that create job search failure in this new labor market models and cycles.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
This presentation on how to use LinkedIn for a job search was presented to the Omaha Career Networking Support Group on January 11, 2011. Jeff Quandt, Inbound Marketing Professional was the speaker. A video of the presentation can be found at http://vimeo.com/18917015
Professional Coaching in a Job Search by Greg David of Gregory Laka and CompanyGreg David
The importance of using a job search coach to significantly reduce the time it takes to land a new job while reducing the number of costly mistakes navigating today's job market and job search process. By Greg David of Gregory Laka and Company.
We studied job seekers who successfully found a job within 3 months. Here’s a sneak peek at how they used LinkedIn, and how you can too. Check out our free monthly webinars: http://premium.linkedin.com/jobsearch/webcasts.html/
10 Ways Your Boss Kills Employee MotivationOfficevibe
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
Read more on Officevibe blog:
https://www.officevibe.com/blog/10-kill-employee-motivation
like us on Facebook!:
www.facebook.com/officevibe
Looking beyond the resume and your accomplishments. Everyone learns knowledge-based skills, but do you emphasize your "transferable skills"? This quick PowerPoint reviews identifying your transferable skills and provides some useful links and worksheets.
What Skills Should You Put On Your Resume?Deniz Sasal
I prepared a quick summary for you on finding skills for your resume. Resume skills may look like an easy topic but I have one tip for you that will end up increasing your chances to get a job. Hope you enjoy.
Finally, if you want to take your career to the next level, then you should definitely sign up to my FREE 3-day video training program at http://landinginterviewsguaranteed.com. It's a program designed to give you the edge you need in your career.
Also, if you are interested, you can sign up to my YouTube channel for more tips on your career development. Here; https://www.youtube.com/channel/UCN_zEeX1PVvk8kAQierYo3g
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Career Guidance - Resume Writing and Interview SkillsWUZZUF
This presentation is for you if you want to know about the following:
-Difference between CV & resume.
-CV writing techniques (format & content).
-Interview phases and preparation (before, during & after)
For more career guidance topics visit our blog http://goo.gl/SwNe0w
Webinar - How to manage your money during a career transition - shireen du pr...Shireen DuPreez
This video is a recording of a webinar by Shireen DuPreez and Lacey Filipich on How to Manage Your Money During a Career Transition.
Topics covered include:
- Planned and unplanned career changes
- Average length of job search for professionals and executives.
- Managing savings and investments.
- Your financial buffer.
- Trigger plan.
- Rainy day plan.
- Suzy Orman quote.
- Questions and Answers.
Jobpreneurship 101 by Jim Villwock Frequently Asked QuestionsElliot
Jobpreneurship 101 by Jim Villwock is now available as an ebook, and job seekers everywhere have plenty of questions.
If you're ready for some honest answers, then shut down Facebook, close your door, and get ready to take notes because this article is what you've been searching for.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Last but not the least are some tips on being valuable and retaining your hard earned job.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Also, included are some great tips on staying current and valuable and how to retain your hard earned job.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Also included are some tips on being valuable and retaining your hard earned job.
You’ve been retrenched, how to find a jobjune_parker
Information about how to find a job, create a CV (resume) network and tap into the hidden job market. Work with recruiters and be proactive. No need for an outplacement provider
The September Recruitment Survival Guide: 6 Tips & Tricks for Getting Noticed...TalentEgg1
Created by TalentEgg, this free guide for students and grads is filled with valuable recruitment tips, articles, and insights to help them hatch an egg-citing new career.
WE ARE HIRING: Sign up today
Software Project Manager
Senior iOS Engineer - W2 Position
Senior Android Engineer -4 - W2 Position
Senior Frontend Web Engineer - W2 Position
Sr Business Analyst
IOS Mobile App Developer
Technical Project Manager - Loyalty Programs
DeFi Engineer - Rust & Solidity
Senior QA Engineer
Talent Acquisition Specialist
Computer Vision Engineer
Senior Android Developer
Marketing Manager
Tech Lead Front End Software Engineer
Back End Senior Software Engineer
Lead React Native Engineer
Senior Full-Stack Engineer (LATAM Only)
Front End Engineer
Network Migration & Cyber Security (M&A)
SAP Technical Architect - UK
SAP Lead Developer - India
Full stack Developer - Europe
Software Project Manager - Work from Anywhere
Sr Full Stack Developer, React + Node + Typescript - USA ONLY
Lead Backend/Recommender Systems Engineer - Europe
Microsoft Power Platform Developer - Work from Anywhere
Python Engineer - Computer Vision / Neural Network
Henkilöbrändäys 11.3.2014 www.pregame.fi
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My dear international followers, I'm sorry for the finnish content.
Personal Branding and Case Superman at Finnish Business Venue @PreGameFI
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
3. FAILINGTOPROOFREAD
JOB-HUNTINGMATERIALS
You send a résumé with typo or a cover letter with grammatical errors? 61% of
employers said they’d automatically dismiss from consideration a résumé with typos.
1
5. IGNORINGYOURONLINE
FOOTPRINT
The first thing an employer will do after reviewing your
resumé is look for you online. Don’t forget to proof
everything you write online. Be active.
2
7. SOUNDINGWISHY-WISHYABOUT
YOURJOBOBJECTIVE
You When networking, you’ll probably be asked, “What type of job are
you looking for?” If you haven’t prepared a crisp, succinct and
compelling answer to that question, you’re toast. The more confident
and clear you are, the likelier others can and will help you.
3
9. PLAYINGTHEPITYGAME
DON’T BLAME THE ECONOMY FOR YOUR UNEMPLOYED JOB STATUS. FOCUS ON THE
POSITIVE DURING INTERVIEWS OR NETWORKING CONVERSATIONS.
KEEP YOUR EMOTIONS IN CHECK AND TRY TO CONVEY AN UPBEAT ATTITUDE.
4
11. NOTPREPARINGALISTOFQUESTIONSFOR
YOURINTERVIEW
spend as much time compiling great questions for the interviewer as you do prepping for ones
you’ll be asked. In your initial meeting, keep your queries focused on the work. Save questions
about compensation, flexible schedules and other benefits for later interviews.
5
13. FORGETTINGTOSAY”THANKYOU”
WHENNETWORKING
Don’t be a networking nitwit. Make it a point to thank everyone who
takes the time to speak with you or offers an introduction
on your behalf. It will be appreciated more than you realize.
6
17. Don’t devote all of your time and energy to one potential
position. It’s best to continue your search efforts and
pursue several jobs
while you wait to hear from your preferred employer.
PUTTINGALLYOUREGGSIN
ONEBASKET
8
19. Almost 44% of job seekers
spend less than 3 hours per day looking for a new position.
People who put more time into their job search find jobs sooner.
NOTDEDICATINGENOUGHTIME
TOTHEPROCESS
9
27. FAILINGTOGETHELPREVIEWING
YOURRÉSUMÉ
You might think your résumé is flawless, but chances are you’re
wrong. Have at least 2 or 3 people review your résumé for spelling
errors, irrelevant information, and skills you haven’t profiled.
13
29. If you are not a very social person, ask yourself if you are spending too much time in front of
your computer. You need to be contacting people you know and going to business and social
events. If you are a person who is very social, you may need to spend more time researching
companies and looking online postings. Find a balance.
NOTDIVERSIFYINGYOURJOBSEARCH.
SOMEPEOPLERELYONONLINEJOBPOSTINGS;
OTHERSDEPENDONLYONNETWORKING
14
33. Approach the job search with an open mind, but set some boundaries for yourself. If you apply too broadly,
you will waste a lot of time on applications that will not yield interviews. Companies want applicants who
closely fit the job posting. If you apply too narrowly, you will not find many jobs to apply for.
JUMPINGINTOASEARCHWITHEXPECTATIONSTHAT
AREEITHERTOOSPECIFICORTOOBROAD
16
37. It’s important to take breaks for social activities and personal time, but limit yourself.
Frequent and long breaks can destroy your chances of finding employment.
FORGETTINGTOINCLUDEOCCASIONAL
BREAKSORSOCIALACTIVITIES18
39. RUSHINGINTOTHE
PROCESSTOOQUICKLY
Do your homework. Looking for a job is a process that has a big learning
curve. Talk to others who have been in your shoes about lessons they’ve
learned and mistakes they’ve made. Consult job search books or go to a job
search class.
19