The document provides advice for CEO presentations, noting that audiences often find them boring and lasting longer than the typical human's 20 second attention span. It recommends that presenters stand out by having engaging content, visual presentation, and passion to impress and win over the audience rather than bore them. Criticism is part of being remarkable, so presenters should take the stage confidently rather than fear failure by playing it safe with standard rules.

1. WHEN CEO
SUCKS#!1%

2. QUESTION:

3. QUESTION:
you hav e seen a
how man y times
boring presen tation?

4. ANSWER:
$!**NG MANY T IMES!
TOO F%

5. IT’S
PRESENTATION
TIME!

6. THE AUDIENCE
WAITS...

7. CEO WAITS...

8. MY BRAND IS
ABOUT...

9. ******************
******************
******************
******************

10. AND THEN WE
DO ALSO THIS...

11. AND OTHER
WHEN CEO
REALLY FUN
SUCKS#!1%
STUFF ALSO!

12. CEO, WAIT A
SEC’?!

13. SOMETHING
WENT WRONG...

14. Human being can hold 7 things
in his short-time memory

15. Human being can hold 7 things
in his short-time memory
ON LY 20 SECO NDS!
George miller, Harvard 1956

16. IF YOU TAKE
THE STAGE

17. DON’T PISS ON
YOUR AUDIENCE

18. GO THERE AND
WIN THE STAGE

19. BY BEING IMPRESSIVE,
YOU NEED:

20. *CONTENT
*VISUAL PRESENTATION
*PASSION

21. If you're remarkable, then it's likely that some people won't like you.
That's part of the definition of remarkable. Nobody gets unanimous praise
-- ever.
The best the timid can hope for is to be unnoticed. Criticism comes to those
who stand out. playing it safe. Following the rules. They seem like the best
ways to avoid failure.
Alas, that pattern is awfully dangerous.
The current marketing "rules" will
ultimately lead to failure. In a crowded
marketplace, fitting in is failing. In a
busy marketplace, not standing out is
the same as being invisible.
Seth Godin

22. SO STAND OUT.

23. THIS WAS FUN
go get it tiger.
Please share my slides.
about.me/j_sjoman
jarkko.sjoman@vakio.com
photos courtesy of: Andreas Englund.