Kingman Ink provides visual summaries of conferences, meetings, and events. Founder Kelly Kingman creates drawings that capture the key ideas from executive retreats and presentations. She is passionate about using drawing as a tool for thinking and collaboration. Kingman Ink has provided services for Fortune 500 companies and thinkers like Dan Pink and Seth Godin.

2. About Kingman Ink:
Kingman Ink captures the key ideas of conferences, meetings and events of all kinds
using visual notetaking. Kingman Ink creates visual summaries of the most critical
conversations : from executive leadership retreats for Fortune 500 companies,
to keynotes of great thinkers like Dan Pink, Seth Godin and Malcolm Gladwell.
Founder Kelly Kingman is passionate about empowering others to use drawing as
a tool for thinking and leading. She has been invited to teach at MIT’s Sloan School
of Management Innovation Period and creates custom training for teams interested
in tapping the power of visual communication for collaboration and creativity.
Visit kingmanink.com for more information

3. 4 Jay Baer
5 Laura Berkobin
6 Michael Brenner
7 Sydni Craig-Hart, Aisha Taylor, Julia Cabral
8 Andrew Davis
9 Kathleen Diamantakis
10 Tina Fey
11 Derek Flanzraich
12 Kathryn Friedrich
13 Jeff Fromm
14 Carmen Hill, Julie Wisdom
15 Mitch Joel, Ann Handley, Dorie Clark
16 Dewitt Jones
17 Michelle Park Lazette
18 Joe Pulizzi
19 Jeffrey K. Rohrs
20 Tim Schmoyer
21 Amanda Todorovich
22 Jane Weedon
23 Andrew and Pete
Table of Contents

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Jay Baer President, Convince & Convert
@jaybaer
Talk Triggers: How Killer Content Creates Conversation and Clones Customers
Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation.
And when customers talk, they recruit new customers…for free. In this fast-paced, dynamic, modern presentation Jay Baer presented a simple, yet critical
choice: do you want to be the same, or do you want to be different, and how do you use content to propel word of mouth?

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Laura Berkobin Director, Digital Marketing and Content, Pull-A-Part
@Berkobin
Lessons Learned: A Salvage Yard’s Content Marketing Program on a Budget
The tale of a brand marketer building Pull-A-Part’s first content marketing program on a budget. Three years in the making – every failure and assumption
from buy-in, influencer relationship building, content co-creation / execution … to where we are now: a successful mini-series and sales-enabling content
on an owned platform.

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Michael Brenner Keynote Speaker, Author, CEO, Marketing Insider Group, and Chief Marketing Officer, Concured
@BrennerMichael
Start Showing Your Content Marketing ROI Today
So many marketers still struggle with the question of how to demonstrate marketing ROI overall, let alone for their content efforts. But in today’s digital world,
we don’t have to put up with marketing that doesn’t produce measurable results. We have Content Marketing to attract people instead of trying to buy
our way into their hearts and minds through interruptive ads.

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Sydni Craig-Hart CEO, Smart Simple Marketing @SydniCraigHart Aisha Taylor Community Engagement & Partnership Manager, Google
Julia Cabral Product Marketing Manager, LinkedIn @jcab6
Profitable Multi-Cultural Marketing – Increase sales using diversified resources to infuse authenticity into your campaigns
Diversity. It’s not just the latest buzzword. It’s the reality of your business model. It’s the reality of your colleagues and vendors. It’s the reality of the world we live in. “One size fits”
all marketing messages simply don’t work - especially when you’re marketing to small businesses. So what’s a busy content marketer to do, when perhaps you’ve never had
a small business, you’re trying to craft campaigns that engage the masses but still feel personal and you’ve got limited time frames and budgets to work with? The answer is
simple - diversify your team!

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Andrew Davis Author, Brandscaping & Town, INC.
@DrewDavisHere
Curiosity Factor: The psychological phenomenon creative content marketers employ to earn
and own attention in a noisy world
Attention in today’s online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time.
It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful
psychological phenomena to catch, keep and capture, their audience’s attention.

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Kathleen Diamantakis Managing Director, Strategy, T Brand, The NY Times
Keynote - Making Content Mean Something
Our culture is in hyper-drive. We crave and pursue experience, entertainment, connection. It turns out that’s because people feel disconnected and empty
- despite all of these pursuits. And content has been part of the problem. We consume it voraciously. But does it have impact? How do we make it truly
meaningful, with purpose.

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Tina Fey Award-winning Producer, Writer & Actor
Closing Keynote
Tina Fey continues to be applauded for the iconic and groundbreaking seven season run as the Executive Producer, head writer, and star of NBC’s
three-time (2007, 2008, 2009) Emmy Award-winning, one-of-a-kind comedy series, 30 Rock. Her performances as ‘Liz Lemon’ earned Fey an Emmy,
two Golden Globes, four SAG Awards, and a People’s Choice Award. In 2009, 30 Rock was nominated for a record 22 Emmy Awards, the most ever of any
comedy series on television in a single season. From 2012 to 2013, 30 Rock received a total of 13 nominations for its final season, six of which were
individual nominations for Fey.

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Derek Flanzraich CEO & Founder, Greatist
@derekflanz
Why Publishers Can’t Win the Volume Game
This session highlighted how a clear focus on maintaining and enhancing the quality of content for users will allow publishers to understand the value
of engagement beyond quantity metrics like page views and unique visitors. We explored how Greatist has shifted its content strategy to focus on the value
delivered from metrics such as time spent and pages per session, which in turn has led to a fully optimized SEO strategy, the opportunity for a broader
audience to interact with our brand, and an increase in the overall value per user.

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Kathryn Friedrich Chief Business Officer, RYOT Studio, Oath
@kfriedrich
Prove the value of your content marketing
Despite spending nearly one-third of marketing budgets on content marketing, marketers often find it difficult to measure their effectiveness, particularly how
they impact brand perception, brand and content marketing’s impact on lower funnel activity. Content marketers need to move beyond a focus on individual
assets toward building comprehensive programs - a strategic approach that keeps the customer goal in mind and developed to demonstrate impact.

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Jeff Fromm President, FutureCast, and Author of Marketing to Gen Z
@JeffFromm
Marketing to Generation Z
Already one of the most powerful consumer forces in the market, Gen Z is driving a new era of empowered consumerism. Businesses focused on Millennials
… beware! Their successors are right around the corner—promising bigger challenges, but much greater opportunities. Having internalized the lessons
of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth.
For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

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Carmen Hill Principal Strategist, CHILL Content @carmenhill
Julie Wisdom Creative Strategist, Alias Partners
How to Avoid Vanilla: Using Data and a Storytelling Strategy to Create Effective Content
It’s the scourge of effective marketing — content that caters to everyone and thus caters to no one. Follow an approach to telling stories that is informed by your data,
and you force your content strategy in a direction that naturally is more effective, differentiating, relevant.

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Mitch Joel Founder, Six Pixels Group @mitchjoel Ann Handley Chief Content Officer, MarketingProfs @MarketingProfs
Dorie Clark Author of Entrepreneurial You, and Adjunct Professor, Duke University Fuqua School of Business @dorieclark
The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day
Blog posts, articles, newsletters and even bestsellers. Old school? Says who? Not Google. Not your customers. Bestselling authors, bloggers, podcasters and writers Dorie
Clark, Ann Handley and Mitch Joel deep dive into the rich river of longform content, and how your brand can find its voice in one of the most powerful (but underutilized) content
marketing opportunities. While every brand is worried about live video, Alexa plays or listicles, find out how longform content drives sales, marketing and loyalty.

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Dewitt Jones Top American Photographer
Keynote - Extraordinary Visions
Where do we find the vision to take our lives to the next level? How can we make our life less of a struggle and more of a joy? For photographer and creativity
expert, Dewitt Jones, the answers to these questions lie in the images we hold about ourselves, our future and the way in which we grow.

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Michelle Park Lazette Federal Reserve Bank of Cleveland
@lisamattsonwine
You’ll Want to Write This Down: Stop Writing Like a Marketer And Start Storytelling like a Journalist
Everyone’s telling marketers that storytelling is where it’s at. Here we learned how to find stories, make “sources” of your experts, and tell stories like
a journalist in even the most conservative of industries.

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Joe Pulizzi Founder, Content Marketing Institute
@JoePulizzi
Keynote - Uncovering the Secrets to Life and Marketing(While Living in Cleveland)
Content Marketing Institute Founder Joe Pulizzi ended his nine-month sabbatical for this special one-of-a-kind keynote presentation. Joe shared what it’s like
to do nothing for 270 days and gave a few hints on what opportunities exist for all of us in both our marketing work and in life.

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Jeffrey K. Rohrs Chief Marketing Officer, Yext, Inc.
@jkrohrs
How AI Services are Creating A Need For Microcontent
We are witnessing a major platform shift: the rise of AI services like Siri, Alexa, and Google Assistant. For 20 years, your brand’s website was the centerpiece
of your digital experience. But now at the exact moment of intent, your customers don’t see web results: they see maps, voice search answers, chats,
and Knowledge Cards, which you don’t control.

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Tim Schmoyer Founder, Video Creators
@timschmoyer
How to Develop a Loyal YouTube Audience
What most marketers don’t realize is that there are certain elements every YouTube channel must possess in order to make it easy for a viewer to love their
content and become a loyal fan. Fortunately, they’re relatively simple to incorporate into your videos once you know what they are. In this session we learned
the 7 practical steps for turning YouTube viewers into loyal fans much more quickly, causing your channel to grow and reach the people you intend to reach.

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Amanda Todorovich Content Marketing Director, Cleveland Clinic
@amandatodo
Building a “Media Company” inside a Marketing Department
We heard from our 2016 Content Marketer of the Year how Cleveland Clinic evolved its Health Essentials blog (the #1 most-visited hospital blog in
the country) into a revenue-driving media site and expanded the business model to other parts of the health system’s digital footprint. We learned about
the changes needed to make this possible as well as how the content marketing department has worked tirelessly to scale audience and engagement.

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Jane Weedon Director of Business Development, Twitch
Keynote - Twitch and the Power of Audience Participation
What can content marketers learn from the world’s hottest social video service? Jane Weedon discussed Twitch’s unique brand of content delivery,
specifically the creator-audience interactions born from video games, how that successfully transferred to other types of content like programmatic TV,
and how marketers can harness the way the Twitch community watches and engages with content to build a loyal audience. As the leader of Twitch’s
non-traditional content strategy, Jane showed how Twitch works in all areas outside gaming--by letting the audience become part of the show.

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Andrew and Pete Founders, Andrew and Pete
@AndrewAndPete
The Competitive Edge: How to Create a Unique Content Spin in a World of Copycats
In a world where content is in abundance, getting noticed is becoming harder and harder, and if you’re just playing ‘follow the leader’ you’re always going to be
one step behind. In this session, Andrew and Pete challenged your creativity and shared a process to think of unique and remarkable content ideas that WILL
get noticed, in this noisy world we’re all publishing in.