Branding With Social Media for Small Business
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Small businesses have a lot to gain from using social media for branding efforts. Here is a five-part approach to building a brand that lasts.
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Branding With Social Media for Small Business
- 1. Kami Watson Huyse, APR, @kamichat Photo Source: http://ow.ly/yuVyD B.R.A.N.D. Building a Brand that Lasts
- 5. The Who and What Who is your COMMUNITY? How do you SOLVE it? What is their HEADACHE?
- 7. The Who
- 8. Personas
- 10. Photo credit; by Yuliya Libkina http://www.flickr.com/photos/juliannehide/2625320320/ • Be Visual • Be Talk-able • Be Relatable • Meet Expectations • Be Consistent The Brand Promise
- 12. The Niche • Don’t be everything to everyone • Big Fish in a Small pond • Thought leadership
- 14. Communication Channels • Email • POS (Point of Sale) • Advertising • Digital and Social Media • Content Strategy (Blogs) • Community • Direct Mail
- 15. TOOLS
- 18. Scheduling Content (see notes for instructions) http://ow.ly/DKCVQ
Editor's Notes
- Flickr Credit to Derek Gavey http://ow.ly/yuVyD
- Presentation Links: Links: http://ow.ly/yr2xE
- These are 5 steps to build a strong brand B - Blueprint R - Relationships A - Authnticity N - Narrowcasting D – Drive It Home
- Know where you are going and what you want to build before you start.
- Who is your community? Who will care about what you have to sell or offer? What is their headache? What do they worry about? How do you solve it? How does your product or service solve their problem?
- Relationships are very important to branding. People will decide what your brand is, not you.
- It is important to find the RIGHT people. You can’t be everything to everyone
- One way to define this is by using personas. You can build a composite of your customers, try to stick to 3 categories or less. You can download the Persona worksheet for free at: http://www.zoeticamedia.com/?p=2234 You must register with an email to gain access
- The donkey that wanted to be a Clydesdale. How can you stand out and still remain authentic?
- Often referred to as “messaging,” a value proposition goes beyond mere messages. A value proposition is a clear statement, or tailored series of statements, about the problem your product solves and the "experience" that it delivers. It should match the visual, verbal and experiential representation of your brand. Warning: Be careful of meaningless “adjectivitis”: world-class, best-in-class, high-quality, top-notch, etc. Your adjectives need to match the experience and be geared toward value vs. fluff.
- Be really great at ONE thing
- Promotion and visibility are key to branding
- Choose your communication channels, not all should be digital
- You can set up a service area business if you don’t have a brick and mortar location. http://www.google.com/business/
- http://brandyourself.com/
- Add Instagram to Hootsuite http://appdirectory.hootsuite.com/26/Instagram
- http://www.mckeewallwork.com/power-branding
- http://www.artofstrategy.net/
- http://www.gitomer.com/Jeffrey-Gitomer-Little-Red-Book-of-Selling-pluLRB.html
- Presentation Links: Links: http://ow.ly/yr2xE