Influence is a two-way street and bloggers also need to determine how to attract the right brands.

1. 7 Ways to Attract Brands
Kami Watson Huyse, APR, @kamichat
@kamichat

2. Kami Huyse
Founder
zoeticamedia.com
@kamichat
@kamichat

3. Build A Community
@kamichat

4. Know Your Numbers
• Quantcast
• Alexa
• Open Site Explorer
• Engagement
@kamichat

5. But, Don’t Fake It
@kamichat

6. Hone Your Craft
@kamichat

7. Be Approachable
• Contact Info on Page
• PR Page
• Other social networks listed
@kamichat

8. Be Passionate
@kamichat
Doug Wheller@Doug88888

9. Know Your Value
@kamichat

10. Proprietary
Frameworks
Influence Tools
KRED
And more…
1st Generation 2nd Generation 3rd Generation
SCORE SAY SEE@kamichat

11. Listening Tools
@kamichat

12. Engagement Measurement Tools
@kamichat

13. Relationship Mining:
NextGen Influence
http://www.tellagence.com@kamichat

14. Unstructured Data Mining
(Big Data)
@kamichat

15. Analytics Tools
Your Site
Competitors
@kamichat

16. Analysis Tools
DIY: Multi-Channel
Attribution Spreadsheet
@kamichat

17. Tool Links
• Listening: http://ow.ly/hVl3P
• Engagement: http://ow.ly/hVlgJ
• Influence: http://ow.ly/hVlm3
• Data Mining: http://ow.ly/hVlyp
• Analytics: http://ow.ly/hVlCK
• Analysis: http://ow.ly/hVlMC
@kamichat

18. Questions?
kami@zoeticamedia.com
@kamichat
713-568-5750 @kamichat

19. Kami Huyse
Zoetica, CEO
zoeticamedia.com
@kamichat
Links for this presentation:
www.slideshare.net/kamichat
@kamichat