The Secret Sauce of Social Media Fundraising

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Social media for nonprofits presentation.

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The Secret Sauce of Social Media Fundraising

  1. 1. Social Media for Nonprofits July 14, 2011 The Secret Sauce of Social Media Fundraising
  2. 2. In the Next 20 Minutes…
  3. 3. You ve Built an Online Community…
  4. 4. Secret Sauce Rule #1: Build Community •  Communicate Regularly •  Ask Questions, Answer Questions •  Send great media •  Give them what they want •  Give recognition your most active supporters
  5. 5. Causes: Who We AreLargest platform for activism and cause-minded people on theinternet • 150 million people have joined a cause • 500,000 causes about every topic – local, global, spanning issue areas, half arefundraising • 17,000 nonprofit partners • $30,000 in donations every day – over $35 million total Founders: Joe Green & Sean Parker •  Sean co-founded Facebook, Napster, and Plaxo •  Joe founded Essembly.com, the first political social network •  Consumer Internet + Grassroots Organizing
  6. 6. Secret Sauce Rule #2:Give the People What They Want •  What am I donating to? •  Why does my donation matter? •  Why now? What we know works Ø  Tangible impact Ø  Storytelling Ø  Inspiring videos and photos Ø  Peer-to-peer fundraising
  7. 7. Causes Fundraising Projects
  8. 8. Why Is This Effective?1.  Tested, customizable, and easy donation pages 2.  The Big Donor Experience 3.  Peer-to-peer fundraising through Facebook 4.  Easy Promotion: Unique URL, Facebook Page & Causes integration
  9. 9. Customized Donation Page
  10. 10. Making it Social – News FeedTell your friends why they should donate too
  11. 11. Making it Social – Facebook Requests
  12. 12. The Big Donor Experience
  13. 13. Automatic Thank-You Note
  14. 14. Nonprofit Tools for Tracking & Follow-Up Download Donor Contact Information Email Donors http://nonprofits.causes.com
  15. 15. Secret Sauce Rule #3:Cross-Channel Promotion, and a lot of it Blog Facebook Page Twitter Cause Community Website Email
  16. 16. On Facebook Pages
  17. 17. Messages to Facebook Page Followers
  18. 18. Secret Sauce Rule #4:Create Excitement and MomentumØ  Launch! Start your Project at www.causes.com/donate •  Video about why your project matters •  Profile someone who donated Ø  Half-way there! •  Video from you saying why you care •  Profile someone who will be impacted by the project Ø  $500 to go! Ø  FUNDED! THANK YOU! Ø  Update #1 Ø  Update #2
  19. 19. Case Study: Trees, Water + People
  20. 20. Successful Causes Fundraising Projects
  21. 21. Thank you! Become a Nonprofit Partner at http://nonprofits.causes.com And contact our Nonprofit Services Team: partner@causes.com and http://exchange.causes.com

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