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Socializing your arts practice. How to raise your profile and grow sales online with social media.

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Socializing your arts practice. How to raise your profile and grow sales online using social media. This presentation focuses on creative practitioners, writers, artists, photographers, makers, designers, craft makers and musicians; in fact for anyone who makes or creates content and wants to sell more.

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Socializing your arts practice. How to raise your profile and grow sales online with social media.

  1. 1. Socialising Yours Arts Practice Visual Arts Ireland, Limerick, June 2012 Mary Carty CEO Spoiltchild
  2. 2. About us
  3. 3. Can you see me? Can you see me? What now?
  4. 4. Profile Profile
  5. 5. Twitter Websites Micro sites VimeoYouTube Facebook LinkedIn Blogs
  6. 6. Facebook Website Twitter LinkedInEmail Flickr Event Blog Vimeo YouTube Marketing Loop
  7. 7. The Stolen Scream http://screameverywhere.com/ The Stolen Scream
  8. 8. Che
  9. 9. Flickr Flickr
  10. 10. Cathy Fitzgerald Cathy Fitzgerald
  11. 11. 2000 voices 2000 voices
  12. 12. 20 x 200 20 x 200
  13. 13. Etsy Etsy
  14. 14. Blogs Blogs
  15. 15. Twitter Twitter
  16. 16. LinkedIn LinkedIn
  17. 17. Facebook Facebook
  18. 18. Email newsletters
  19. 19. Twetdeck
  20. 20. Is sharing worth it?
  21. 21. Measurable
  22. 22. Next steps Workshop Customer Journey & Online Touch Points Capture Audience Segment Audience Measure & report Marketing PlanNext Steps • Set up Blog/Website • Set up Twitter account • Set up Facebook account • Create a LinkedIn profile • Rinse and Repeat • Regularly • Remember it’s a conversation • Have fun!
  23. 23. Thank you Keep in touch! Email: mary@marycarty.com Twitter: @marycarty Web: www.marycarty.com Find today’s presentation: http://marycarty.com/limerick/

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