Facebook Intro for Business

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This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.

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Facebook Intro for Business

  1. 1. Facebook for Business<br />Why?How? Results? When?<br />
  2. 2. Command and Control or Outbound Marketing<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />2<br />
  3. 3. The New Global Village<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />3<br />
  4. 4. Social or Relationship or Inbound Marketing<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />4<br />Heart<br />Inspiration<br />Contribution<br />Mission<br />Soul<br />Personality<br />
  5. 5. Take advantage of the level playing field<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />5<br />
  6. 6. Why bother?<br />We trust our friends more than ads<br />Facebook is ubiquitous <br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />6<br />From The Economist Jan 28th 2010<br />
  7. 7. Is Facebook a waste of business time?<br />People really use social media<br />And Facebook is where it’s at<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />7<br />From The Economist Jan 28th 2010<br />
  8. 8. Facebook Statistics<br />2nd most popular site after Google<br />6 years old<br />350 million users —3rd largest nation in the world<br />55 million updates per day<br />3.5 billion pieces of content every week<br />70% of the audience is outside the US<br /> From The Economist Jan 28th 2010<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />8<br />
  9. 9. Facebook Benefits<br />“In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”-From The Economist Jan 28th 2010<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />9<br />
  10. 10. Facebook Objective<br />Build relationships =&gt; loyalty<br />Word of mouth marketing =&gt; sharing among the community<br />Reveal the breadth and depth of your brand/value<br />Create trust through consistent interaction<br />Bottom line: repeat business and referrals<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />10<br />
  11. 11. How do I engage with Facebook?<br />Tips<br />Insights<br />Industry news<br />Trends<br />Special events and opportunities<br />Inside information<br />Your work<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />11<br />80/20 Rule: <br />80% contribution 20% promotion<br />
  12. 12. Facebook Posting Tips<br />2-4 times per week at least, but not more than 1 a day<br />Organize your posts <br />e.g. Monday’s twitter tip<br />Schedule<br />Consistent<br />Quality content – meaningful, useful info<br />Maintain your brand style<br />Variety of posts<br />Link posts have thumbnails: that’s good<br />Photo and video posts<br />Invite comments, respond to them - engage<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />12<br />
  13. 13. Facebook Advanced Tips<br />Vanity urlname with 25 fans<br />E.g. www.facebook.com/SocialMarketingDiva<br />www.fb.me/SocialMarketingDiva<br />www.facebook.com/username<br />Twitter tie-in<br />www.facebook.com/twitter<br />Tweets your Facebook posts<br />Connect your blog<br />Notes<br />NetworkedBlogs<br />Messages to fans<br />Sparingly<br />Custom tabs and landing pages<br />FBML<br />Ask fans to share/like/comment to get your post into feeds<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />13<br />
  14. 14. Let everyone know about your new Facebook page!<br />Ask your friends to fan you. Invite them to help create your success.<br />Use your email list to send an invitation<br />Facebook badge on your website<br />Fan page ads<br />Fan box widget<br />Keep your updates in your fans feeds<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />14<br />
  15. 15. 1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />15<br />
  16. 16. 1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />16<br />
  17. 17. 1/2010 Kathryn Gorges<br />17<br />The Social Marketing Diva<br />
  18. 18. 1/2010 Kathryn Gorges<br />18<br />The Social Marketing Diva<br />
  19. 19. 1/2010 Kathryn Gorges<br />19<br />The Social Marketing Diva<br />
  20. 20. 1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />20<br />Facebook Insights: Analytics<br />
  21. 21. Sign up – create a fan page<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />21<br />
  22. 22. Create a Facebook business fan page<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />22<br />
  23. 23. Keys to Social Marketing<br /><ul><li> Community
  24. 24. Connection
  25. 25. Contribution
  26. 26. Conversation
  27. 27. Collaboration</li></ul>Open the door to Customer Loyalty<br />1/2010 Kathryn Gorges<br />23<br />The Social Marketing Diva<br />

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