Branding/Social Media Workshopfor Higher Education Professionals 3.28.12• Discover your story• Identify your audience/network• Communication• Building your personal brand• LinkedIn / Twitter / Blog
Discover your story• Look back at professional experiences• Understand your key life pivots• Become an expert• Be a resource
Discover your story• So, what is your story?• Re-write your story• Share your developed personal narrative
My Audience/Network• Alumni•Community•Students•Colleagues•Listen and become a facilitator for yourconstituents
What are you Communicating?• Be relevant and real• Does your network know you, like you, and trust you?• It’s about behavior not impressions…call to action
What I try to communicate•Future engagement opportunities• Gratitude for service• Real time happenings• Professional trends• Value of degree earned• Community partnerships• OU Brand Ambassador
Personal Brand• Be a resource & expert• It’s all about credibility & transparency• Work the room online• *Your function, description, & emotional appeal becomes your brand• *(all comes back to your developed personal narrative)• Pay it forward
LinkedIn• Real time resume and live business card rolodex• Gratitude = Recommendations• Personalize your connection invite• Direct messages• Groups
Twitter• Valuable tweets• Engage with your audience #• ReTweet valuable relative content• Follow those that are beneficial to you• Selective tweets for facebook• Why I use twitter LinkedIn• Who are you and what do you want to be known for?
Blog• Weaving your story into relevant trends within your network allows your audience to know you, like you, and trust you as an expert & resource• Blog = landing page for your social media platforms & opportunity to own your relevant content
Advice• Don’t lose sight of your ultimate goal of one-on-one interaction• Be transparent• Go share your story!
Contact information• Luke Fleer associate director of Alumni Engagement at Oakland University @lukefleer linkedin.com/in/fleer lukefleer.wordpress.com email@example.com