1. The effects of social media on
tourism
Shahul Hameed Shaik Dawood

2. Services and tools
• Blogs - Wordpress, Blogger, Tumblr
• Content Sharing - YouTube, Flickr, Instagram
• Social Networks - MySpace, Facebook, Google+
• Professional Networks – LinkedIn
• Microblogging & Presence – Twitter

3. Blogs
• Timely, up to date
• Find your niche audience
• Anyone can publish anything
• Personal
• Be prepared for criticism

4. The New Web Presence
• Identify your community
• Talk
• Take part
• Use many spaces online
• One to one relationships
• Create a “Social Media Cocktail”

5. People will...
• Find your brand or product without having to search (very hard)
• Interact with you in their social networks (without having to leave)
• Offer feedback and advice & help to improve a product, a venue, a
destination even feel like they know the ‘provider’ better(and trust you more)
• Promote you (without you paying them)

6. Flickr

7. Facebook

8. Twitter
Twitter

9. Social Media and the Tourism Industry Statistics
Travel and tourism marketing isn't the one-sided , Today's travelers are relying more on word of mouth. In
response, the tourism and hospitality industry is turning to social media to promote its services and to engage
customers in a more personal way.
Almost two-thirds of travel companies plan to increase their social media marketing budgets.
Here's why
• 40% of online travelers visit social networking sites to influence destination selection
• 87% said reviews impacted hotel choice
• 84% said reviews impacted method of travel
• 78% said reviews impacted choice of dining
• 70% of consumers trust online recommendations while only 14% trust advertisements
• 50% of blog readers read travel blogs
• 57% of travel-related website visitors read traveler-written reviews
• 97% of readers thought those reviews were accurate
• 45% of the travel and tourism industry views social media as a major opportunity over the next five years.
Facebook has the greatest influence over 25-34 year-old's holiday choices

10. Do’s…
• Regular updates
• New content
• Patience to listen to any sort of comments
• If there is a contest make sure the prizes are delivered and the winners are
published on the page
• Create a community or group and add people of common interest
• Enable discussions

11. Don’ts…
• Never get emotional
• Never take a comment personally
• Don’t keep your page stagnant for s long time
• Never force people to like your page or follow you
• Never follow people just for the sake of following
• Don’t have errors while writing on the wall or tweeting
• Promote with all the positives you have , don’t highlight others negatives to prove you are
better

12. Thank you