Social Networking For HR Professionals


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Case Studies, tools and tips for finding amazing talent using social media.

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Social Networking For HR Professionals

  1. 1. HR and Social Networking<br />Finding Amazing Talent Online<br />
  2. 2. HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace. <br />
  3. 3. Group cooperation mentality<br />Favoringinformal trusted networks rather than formal systems<br />Expectation of being able to comment<br />Increased usage of text, photo, video<br />Information in real time<br />
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  7. 7. The Basics<br />
  8. 8. Your Employees in Social Medialand<br />
  9. 9. Case Study – Hardware@Microsoft<br />“While Microsoft is known for software, what is your vision for the hardware business?”<br /><ul><li> 25 years of getting this question
  10. 10. 2 years ago, they made a change
  11. 11. Hardware@Microsoft – more than a brand – it is a profession!</li></li></ul><li>Case Study – Hardware@Microsoft<br />Recruiting Problem<br />Couldn’t recruit top-tier engineers for key product development<br />Needed to recruit world-class hardware & reliability engineering talent<br />Microsoft was know for software excellence, not hardware<br />
  12. 12. Case Study – Hardware@Microsoft<br />Understanding the target <br />Where employed?<br />Where they went to school?<br />What associations they joined?<br />What they read?<br />Passive job seekers?<br />Out of 620,000 engineers, they had a pool of 2500+ that were reliability engineers<br />
  13. 13. Case Study – Hardware@Microsoft<br />The role of social networking<br />LinkedIn Group – not for recruiting, but for engineers to network and share ideas<br />“Reliability Engineering on a Global Scale”<br />Not branded as Hardware@Microsoft<br />
  14. 14. Case Study – Hardware@Microsoft<br />The role of social networking<br />Facebook<br />Hardware@Microsoft page<br />Twitter<br />Hardwarejobs<br />Members of the 2500+ base were invited to become fans and follow on Twitter<br />“Community of Communities” approach<br />Build “micro-communities” on 5-10 sites to reach maximum network<br />
  15. 15. Case Study – Hardware@Microsoft<br />The role of social networking<br />Sourcing = Marketing<br />Brand building – the company and YOU!<br />Community strengthening <br />Warm network<br />
  16. 16. Sodexo: Social Recruiting<br />
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  18. 18. own your search results<br />
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  20. 20. Tactics and Tools<br />
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  25. 25. MoreExamples of Web 2.0 in HR<br /><ul><li>using RSS feeds and social bookmarking to collect relevant information and to share with peers
  26. 26. Wiki for policy development
  27. 27. alumni social networks for ex-employees
  28. 28. using social networks to establish relationships with potential employees, to advertise positions, and seek referrals
  29. 29. external and internal Blogging
  30. 30. You Tube channels and cool recruitment videos, job podcasts
  31. 31. Virtual Worlds for training and career fairs, Webinars
  32. 32. Twitter for conference questions and updates
  33. 33. Slideshare for accessing conference presentations</li></li></ul><li>Online Resources<br /><br /><br />
  34. 34. BIBLIOGRAPHY<br />Naked Conversations, Robert Scoble and Shel Israel<br />The New Rules of Marketing and PR, David Scott Meerman<br />Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava<br />Groundswell, Charlene Li and Josh Bernoff<br />Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, Shel Israel<br />
  35. 35. Natalie Gonzalez<br />Phone: (713) 779-4626<br />E-mail:<br />Twitter: natatclearpoint<br />Web site: <br /><br />Kami Watson Huyse, APR<br />Phone: (713) 568-5750<br />E-mail:<br />Twitter: kamichat<br />Blog: Communication Overtones,<br />Web site:<br />