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Social Media Presentation

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Social Media Presentation

  1. 1. Emerging Social Strategies & Trends That Every Business Needs to Know! Sarah Stoltzfus, Account Manager Caitlin Dodds, SEO Specialist
  2. 2. •Founded in 2008 •18 employees and growing! •Clients in varied Industries from across the country. •Promotion World Ranked us #4 •Top SEOS ranks us #17 in the US •Our thoughts are published everywhere! •Saying we are passionate about search marketing is an UNDERSTATEMENT! Awards & Certifications Find us here
  3. 3. Welcome to Social Media in 2013!
  4. 4. Which Network Should I Use? 60% Use Twitter 86% Use Facebook 55% Use LinkedIn 70% Use Video Sharing
  5. 5. • Public Relations • Customer Service • Client Retention • Loyalty Building • Collaboration • Networking • Thought Leadership • Crisis Management • Recruitment Social media uses
  6. 6. Social Media is no longer an option !
  7. 7. Year 2015: Brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 billionYear 2016: More than HALF of the dollars spent in US retail will be influenced by the web
  8. 8. Where Are Businesses Spending Their Marketing Dollars?
  9. 9. Strategy: It’s Important • No realistic expectations • Disappointment • Give up 
  10. 10. Strategy: 4 Steps • Set Goals • Business goal alignment • Manageable & measureable • Create a Content Strategy • Answer: how, when, what • Information + Promotions + News + Images/Video • Location • Measure
  11. 11. How to Manage your Strategy • Who is in charge? • Who creates content? • Who posts content? • Who measures?
  12. 12. What’s Popular?
  13. 13. Where is Your Audience?
  14. 14. Facebook • Broadest reach & huge sharing potential • General audience • Facebook Ad targeting • Post “stickiness” • Posts can get buried
  15. 15. Twitter • Immediate action, news flashes, short sales • Tweets VERY short lifespan
  16. 16. Google+ • Build your brand • SEO benefits for website • Business professionals • Not the best for B2C • Essential for bloggers
  17. 17. LinkedIn • Qualified B2B leads + networking • Excellent site referral traffic • Great LinkedIn sponsored updates • Build thought leadership
  18. 18. Pinterest • Fashion, health, home, décor • Etsy & small business discovery • New business accounts & analytics • High-quality images • Produce visual content • 72%+ women
  19. 19. YouTube • Video engagement > text engagement • 350sec for video; 42sec for text • B2C: 90% online shoppers use video to make decisions • B2B: 75% execs watch work-related videos weekly • 65% then visit the marketer’s site • Testimonials, product reviews • How-to, guides, tours
  20. 20. Niche Media • Instagram & Vine • Tumblr, Blogger, Blogspot • CafeMom, Avvo • Houzz, Ravelry, Flickr • Wiser, Spotify • Industry Specific • Disregard if no: • Time • Resources • Audience
  21. 21. Using Social as B2B? • Brand Awareness • Sales leads • Find potential clients • Provide free content • Engage differently with clients • Monitor changes in client’s business • Inbound marketing • Position employees as knowledgeable
  22. 22. Which one to pick? Facebook Just about anyone as long as you have interesting content Twitter Marketing, new tech, consumer brands Google+ EVERYONE but primarily Marketing, Sales, Business Professionals LinkedIn B2B, Manufacturing, Technology, Finance Pinterest Household products, clothing retailers, food (grocery & restaurants), beauty & health YouTube Service providers, consumer products
  23. 23. How Often to Post? Facebook 4-7/week Twitter Multiple times a day (spaced in between or in a related series) Google+ 3-5/week LinkedIn 2-4/week Pinterest Every few days a couple pins at a time YouTube As needed, weekly or bi-weekly
  24. 24. Monitoring Social • Monitor on-page • Visit, but time-consuming daily • GoogleAnalytics for referral traffic • Google Alerts • Social Mention, Topsy • Automate & schedule posts • Via Hootsuite, Tweetdeck
  25. 25. Engage Engage Engage
  26. 26. What Do People Like To See?
  27. 27. Have a Conversation
  28. 28. Develop Relationships!
  29. 29. Use Social Sharing • Add this • Share This • Slide Share
  30. 30. Ask For It I’m the sucker that actually liked this photo… who wouldn’t want to help them get a puppy?!
  31. 31. Short & Sweet • Posts between 100-150 characters see 60% more Likes, comments and shares than longer posts • Pictures are worth 1,000 words
  32. 32. Engage with and Thank Your Followers • @sarah Thanks for following us! • Shout out to Sarah for liking our company putting us at 1,000 likes! • Increases the number of people you reach • Feeds egos and builds brand loyalty
  33. 33. Listen to your audience • Google Alerts • Tweet Deck • Social Mentions • RSS Feeds • Followerwonk
  34. 34. Some more things to consider • Don’t sell – talk • No spelling errors - Double check your spelling / grammar • Write unique content – don’t copy! • Don’t be ordinary • Don’t limit yourself to text – Think video!
  35. 35. Don’t Offend
  36. 36. Do Not Beg Your Customers Bash Your CompetitorsOr
  37. 37. How Social Media and SEO Influence Each Other
  38. 38. Social Media & Rankings Links are considered a “vote” of authority and now social signals are being factored into how websites rank in the search results
  39. 39. Social Media & Rankings
  40. 40. Search engines are listening!
  41. 41. Google Loves Brands
  42. 42. Important TIP!
  43. 43. Google Loves Branding & Themselves - Socially
  44. 44. Strike up a conversation about today’s Social Media Meet-Up Twitter: /webtalentmktg @webtalentmktg Facebook: /webtalentmarketing LinkedIn: /company/web-talent-marketing
  45. 45. Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm

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