This document discusses branding and packaging strategies. It defines branding as names, logos, or symbols that distinguish a product. Branding provides identification, practicality, guarantees, and self-image for consumers. Packaging protects products, offers convenience, prevents waste, and promotes products. Selecting brand names and packaging considers ease of use, benefits, uses, differentiation, and compatibility. Strategies sustain growth through quality, features, models, distribution, and pricing.