Consumer Behavior in a Services ContextSurya Reddy
Overview of Consumer Behavior in a service context:
Consumer Decision Making: The Three-Stage Model
Pre-purchase Stage
Service Encounter Stage
Post-purchase Stage
Consumer Behavior in a Services ContextSurya Reddy
Overview of Consumer Behavior in a service context:
Consumer Decision Making: The Three-Stage Model
Pre-purchase Stage
Service Encounter Stage
Post-purchase Stage
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
High customer loyalty is one of the most important indicators of good performing companies. Since customer satisfaction is directly linked to customer loyalty it is evident`that measuring customer satisfaction without taking customer loyalty into account and vice versa would be misleading.
Various aspects of service marketing in different service sector is focused in the slide. I have tried to inculcate features to help educators and students to understand the various aspects of service marketing.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
High customer loyalty is one of the most important indicators of good performing companies. Since customer satisfaction is directly linked to customer loyalty it is evident`that measuring customer satisfaction without taking customer loyalty into account and vice versa would be misleading.
Various aspects of service marketing in different service sector is focused in the slide. I have tried to inculcate features to help educators and students to understand the various aspects of service marketing.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
How to Develop a Great Church Brand & Digital StrategyTithe.ly
In todays fast paced, distraction prone, and busy world, it's important that your church can capture the eye and attention of those you seek to impact. Join us to learn about church brand fundamentals and how to effectively build a digital strategy around that brand so you can reach as many for Christ as possible.
Learn why it's important to:
Think about your church brand
Focus on your core audience
Establish Direction
Be Proactive vs. Reactive
Maintain coordinated, consistent efforts
Make wise ministry decisions
Save time and money
Was Jesus a branding expert? Did Paul reposition the church’s brand to attract Gentiles? Does your church have a brand?
If you think your brand is just a logo, a tagline, a website, a facebook fan page and some brochures, you’re only looking at some of the clothes your brand is wearing.
In his presentation, “Ministry Branding”, Charles revealed a way to see what’s at the intersection of what the Bible says about the church’s mission and the skills, desires and personality of your congregation. The real power of branding comes from standing for biblical truths in a way that is relevant to your congregation, your community and the world.
See how cohesive visual design can unify your church ministry graphics into a brand family that confirms messages instead of confusing. We’ll look at the strategic design approach The Woodlands UMC used to clarify and strengthen relationships between the ministries and the main church identity, and how you can do the same.
Presented by Mike Sims and Scott Brinkmeyer, The Woodlands UMC
How to Do Effective Church Communications & MarketingTithe.ly
You'll walk away with deeper knowledge and practical tips on:
* How to make effective communication part of your core strategy.
* How to structure your communication to bring people from online to offline.
* Real world example of how one church is seeing results using a strategic digital approach.
*** Plus we will give you templates, ebooks and access to the tools we used in the real world example so you can take action quickly.
By Jason Alexis, Co-Founder at FaithVox. As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason just loves passionately sharing ways churches can replicate their offline experiences, online. As a former mechanical engineer turned stay-at-home ‘Mr. Mom’ (2 boys and a loving wife), he relies heavily on data-driven, digital marketing to help churches achieve their goals. You would "click" with him if you want to remain biblically conservative but bold in the ways you share Jesus, digitally.
In this sermon, we'll examine how we often use the word "church" to refer to a building. But this creates passiveness in us. God wants us to be active--he is actively forming and shaping us into his holy temple where he dwells. We need to be active, to participate, and to add value.
Big Data as Competitive Advantage in Financial ServicesCloudera, Inc.
Financial firms are under pressure to grow their business while containing risk and complying with many regulations world-wide. In addition, there is the growing demand from customers to improve their experience and offer new services over multiple channels.
Data is at the core of these capabilities but there are many challenges to overcome: fragmentation, security, quality, privacy, retention, to name a few.
We are going to hear about trends in the industry from IDC Financial Insights Research Director Bill Fearnley, followed by a discussion about how Cloudera has helped Transamerica turn their data into competitive advantage by creating an Enterprise Marketing and Analytics Engine.
Using customer keywords to drive product ideas and branding for software products, intranets and websites. Taking keyword-driven branding a step further for consistent design.
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
The slideshow talk about brand, branding, brand positioning, brand portfolio, brand equity and related concepts. It discusses about how a product is developed into a brand.