Was Jesus a branding expert? Did Paul reposition the church’s brand to attract Gentiles? Does your church have a brand? If you think your brand is just a logo, a tagline, a website, a facebook fan page and some brochures, you’re only looking at some of the clothes your brand is wearing. In his presentation, “Ministry Branding”, Charles revealed a way to see what’s at the intersection of what the Bible says about the church’s mission and the skills, desires and personality of your congregation. The real power of branding comes from standing for biblical truths in a way that is relevant to your congregation, your community and the world.

2. Why should I care about Branding?

3. Jesus asked us to care about it.

4. Paul used branding

5. And it’s worked pretty well.

7. So what exactly is a BRAND?

8. A Brand is… A strategic focus. A core strength. An expectation.

9. A Brand is also a decision making tool.

10. Step 1: “Discover” your brand.

11. Brand Discovery is an Inside Out Process

12. I N S I D E What your church values most and does best O U T S I D E What your community and the world need and want most Brand Discovery B R A N D

13. INSIDE What you believe What you value Who your members are What their/your MAPS are Where you’re called OUTSIDE Where your church is located The demographics of the community What their needs/wants are What they believe The avenues available to reach them Brand Discovery

14. It’s about Truth & Relevance

16. It’s also about Apples

17. emotional drivers motivations rational drivers benefits and attributes expectation the brand Branding

18. Now What?!!

19. Alignment

20. BE THE BRAND (live it, breathe it, share it)

21. Experiences Connections Structure Processes

22. Brand Communications Planning

24. The proper first response to a changing world is not to ask, “How should we change?” Rather ask, “ What do we stand for and Why do we exist ?” This should never change. Then change everything else. from Built to Last by Jim Collins

25. Charles Collie | Managing Director BoldStroke Consulting 804-380-6432 [email_address] If you have additional Questions, Comments, Suggestions or to get a copy of the presentation: