In todays fast paced, distraction prone, and busy world, it's important that your church can capture the eye and attention of those you seek to impact. Join us to learn about church brand fundamentals and how to effectively build a digital strategy around that brand so you can reach as many for Christ as possible. Learn why it's important to: Think about your church brand Focus on your core audience Establish Direction Be Proactive vs. Reactive Maintain coordinated, consistent efforts Make wise ministry decisions Save time and money

1. Aug 16th @ 11am PT // 1pm CT // 2pm ET
WHY YOUR CHURCH NEEDS A GREAT BRAND AND
DIGITAL STRATEGY + HOW TO DEVELOP ONE.
Kathryn Binkley
Alyght Marketing
www.alyght.com
@kebinkley
Church Communications

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KATHRYN BINKLEY
Kathryn is founder and church strategist with
Alyght. She has planned, managed and
tracked the results of strategic marketing
and communications plans for more than 10
years. She works with churches to help
them communicate more effectively and
maximize their Kingdom Impact.
www.alyght.com

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GRAB THE RETHINK MINISTRY BOOK!
This 74-page book is perfect for pastors and church
communicators. Church plants and established
churches can use the guide to create an effective
communications strategy that builds on the existing
reach of their internal and external marketing efforts.
rethinkministry.org

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• Five real world examples of how to power up your church communications while simplifying your life.
By Daniel Irmler on Aug 23rd @ 11am PT // 1pm CT // 2pm ET
• The power of web + mobile + content and it’s ability to impact many.
By Jordan Gillman on Aug 30th @ 11am PT // 1pm CT // 2pm ET
• How effective public relations can help your church reach your community.
By Justin Dean on Sept. 6th @ 11am PT // 1pm CT // 2pm ET
• Effective church marketing and communications.
By Jason Alexis on Sept. 13th @ 11am PT // 1pm CT // 2pm ET
• Creating a website that works, plus 3 proven techniques for getting people from the web to your building.
By Josh Blankenship on Sept 20th @ 11am PT // 1pm CT // 2pm ET
• What you need to know about online and digital giving in the church.
By Jason Caston and Eboni Green on Sept 27th @ 11am PT // 1pm CT // 2pm ET
• Real life examples of how using social media can help your church reach more people.
By Katie Allred on Sept. 29th @ 11am PT // 1pm CT // 2pm ET
• Building a great church communications team (staff & volunteers).
By Pierre Quinn & co. on Oct 4th @ 11am PT // 1pm CT // 2pm ET
JOIN US FOR THE FULL WEBINAR SERIES

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WHAT YOU WILL LEARN TODAY
• Why strategy and branding are important for your church
• 3 Steps to develop a strategy for your church
• 3 Steps to define your church’s brand

6. WHAT IS STRATEGY?
Strategy is a carefully
crafted plan to achieve a
particular goal.

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MYTH
Churches don’t need a strategic plan.

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WHY IS STRATEGY IMPORTANT?
• It’s Biblical
• It’s proactive vs. reactive
• It establishes direction
• Leads to coordinated, consistent efforts
• Helps you make wise ministry decisions
• Saves time and money

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3 STEPS TO
DEVELOP
YOUR
CHURCH’S
STRATEGY

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Answers the question “Where are we now?”
• Church Overview
• Baseline Metrics
• SWOT Analysis
• Local Church Landscape
• Church and World Trends
• Target Audiences
ANALYZE
SITUATION

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Answers the question “Where do we want to
be?”
• 1-3 Objectives
• SMART
• Specific
• Measureable
• Achievable
• Relevant
• Time-bound
SET
GOALS

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Answers the question “How will we get from
where we are now to where we want to be?”
• Strategies
• Tactics
• Budget
• Implementation Calendar
• Key Metrics
DETERMINE
ACTION
PLAN

13. WHAT IS BRANDING?
Your brand is how your
church is perceived.

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MYTH
Branding = Logo

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WHY IS BRANDING IMPORTANT?
• Your brand influences the way people see God
• Sets your church apart
• Promotes recognition
• Sets expectations
• Delivers on a promise

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3 STEPS TO
DEFINE
YOUR BRAND

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Answers the question “What are we known
for?”
• What is their experience with your church?
• What do they think?
• First-Time Guest Survey
• Mystery Worshipper
• Membership Survey
DEFINE YOUR
AUDIENCE’S
PERCEPTION

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DISCOVER
YOUR
IDENTITY
Answers the question “Who are we?”
• Brand Personality/Voice
• Core Values
• Brand Attributes
• Positioning Statement

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Answers the question “What do we want
others to know and think about us?”
• Elevator Speech
• Mission Statement
• Vision
• Brand Visuals – Colors, Fonts, Logo
• Style Guide
CLEARLY
ARTICULATE
IDENTITY

20. IMAGINE THE IMPACT YOUR CHURCH
COULD HAVE WITH A CLEAR STRATEGY
AND COMPELLING BRAND.

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WWW.ALYGHT.COM/BUNDLE
• SWOT Analysis Worksheet
• Target Audience Persona Templates
• SMART Objectives Worksheet
• Church Comms. Schedule Template
• Brand Audit Worksheet
• Brand Attributes List
• Mystery Guest Survey

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We believe giving to your local
church should be Meaningful,
Simple, and Fast. That’s why
we built a comprehensive suite
of digital giving tools for your
church.
www.tithe.ly