6. Determinants of Customer Perceived Value Image benefit Psychological cost Personal benefit Energy cost Services benefit Time cost Product benefit Monetary cost Total customer benefit Total customer cost
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14. Companies that do achieve high customer satisfaction ratings make sure their target market knows it. Once they achieved number-one status on J.D Power’s customer satisfaction ratings, Maruti in India advertised that fact.
15. Quality: Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs . Conformance Quality: If the product is giving its promise quality then it is called conformance quality. Performance Quality: Quality that is based on the product features is called performance quality.