Insurance is a form of risk management used to hedge against uncertain losses by spreading risk among many. In India, the first life insurance company started in 1818 and the Insurance Act of 1938 first regulated the industry. The industry was nationalized in 1956 with the formation of LIC. Common insurance services include fire, marine, and other policies. Marketing involves product mixes, pricing based on risk, sales through agents and digital means, and promotions using various media. Emerging services include online payments, call centers, partnerships with banks, and customer relationship management.

1. Service Marketing Insurance Sector context Synergy Insurance Service (SES)

3. Insurance is nothing but a system of spreading the risk of one onto the shoulders of many.

7. Mobilization of Resources and channel savings.

8. Relieve pressure on Government budget.

9. Minimization of total risk.

10. Quality Work Life (QWL).

12. Corporations Organizations

13. Government CompaniesMarketing orientation and customer sensitivity are two important considerations for an insurance sector

17. Process Mix- Hospitality Marketing Interactive Marketing

19. Call Centre & SMS Services:- 24 x 7 Interactive Voice Response System (IVR) .

20. LPG Concept:- Liberalization, Privatization & Globalization

22. Offshoring:- Offshore centers aim to attract international insurance business through attractive concessions & liberal incorporations requirements

23. Increased public Awareness

25. Identifying nature of commitments

26. Liberalization of trading norms.

27. Ascertaining transparency issues in trade of insurance.

28. Identifying cross-cutting issues:- normalization of regulatory barriers.

31. WWW.TARGETSTUDY.COM/KNOELEDGE

32. WWW.WIKIPEDIA.ORG

33. Marketing management – Philip Kottler.

34. Service marketing – K. Ramamohana Rao.

35. WWW.ICICILOMBARD.COM

36. WWW.OPPAPERS.COM

37. WWW.LICINDIA.COM