Financial advertising promotes financial services and products to key stakeholders like investors, loan seekers, and banking customers. It includes advertising for insurance, mutual funds, banking facilities, loans, brokers, and mortgages. These ads are typically found in financial newspapers, magazines, websites, TV channels, billboards, and radio to reach niche audiences. Financial advertising is important for companies to establish trust, gain new clients, and promote their financial services and products.

1. Financial Advertising
Mishika Nambiar
SYBA / A
1079

2. Meaning

Financial Advertising is the practise of
advertising to stakeholders of financial services
– Investors, Loan Seekers, Banking and
Mortgage Customers

The Types of Financial advertising are:
◦
◦
◦
◦
◦
◦
General and Life Insurance (LIC, SBI Life, Bharati AXA)
Mutual Funds (Aditya Birla, ID
Banking Facilities
Loans
Brokers
Mortgage

3. Media

Financial Advertising has niche audiences and
therefore the ads can be seen mostly in (but
not limited to):
Financial Newspapers
Financial Channels
Financial Websites
Economic Times
BSE
Mint
NDTV Profit
Outlook Money
Business Standard

CNBC TV-18
ET Now
Rediff Money
In addition financial advertising also uses
 Billboards
 Radio

4. Importance

Companies indulge in financial advertising sp
as to promote the image of their organization
as a trusted name to appeal to their
customers.

Financial Advertising is crucial for helping
financial firms to gain clients and promote
financial services

5. Examples of Financial
Advertising

6. Billboard Ad For Bids

7. Print Ad for Life Insurance

8. Website Ad for Benefits of Salary
Account

9. Magazine Ad for Loan against Gold

10. Billboard Ad for Insurance Brokers

11. Thank You