You'll walk away with deeper knowledge and practical tips on: * How to make effective communication part of your core strategy. * How to structure your communication to bring people from online to offline. * Real world example of how one church is seeing results using a strategic digital approach. *** Plus we will give you templates, ebooks and access to the tools we used in the real world example so you can take action quickly. By Jason Alexis, Co-Founder at FaithVox. As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason just loves passionately sharing ways churches can replicate their offline experiences, online. As a former mechanical engineer turned stay-at-home ‘Mr. Mom’ (2 boys and a loving wife), he relies heavily on data-driven, digital marketing to help churches achieve their goals. You would "click" with him if you want to remain biblically conservative but bold in the ways you share Jesus, digitally.

1. EFFECTIVE CHURCH MARKETING
AND COMMUNICATIONS.
Jason Alexis, Co-Founder at FaithVox
www.faithvox.com // @jasonalexis
Church Communications
Brought to you by

2. www.tithe.ly2
www.churchm.ag

3. www.tithe.ly3
• Be sure to turn your computer speakers on. ☺
• We’ll be taking questions via the chat / Q&A feature. Ask away!!
• You’ll get the slides in your inbox right after the webinar.
• You can email dean@tithe.ly if you have any issues or would like to speak with
someone on the phone.
HOUSEKEEPING

4. www.tithe.ly4
JASON ALEXIS, CO-FOUNDER AT FAITHVOX
As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason
just loves passionately sharing ways churches can replicate
their offline experiences, online. As a former mechanical
engineer turned stay-­at-­home ‘Mr. Mom’ (2 boys and a loving
wife), he relies heavily on data-­driven, digital marketing to
help churches achieve their goals. You would "click" with him
if you want to remain biblically conservative but bold in the
ways you share Jesus, digitally.

5. www.tithe.ly5
GRAB THE RETHINK MINISTRY EBOOK!
This 74-page book is perfect for pastors and church
communicators. Church plants and established
churches can use the guide to create an effective
communications strategy that builds on the existing
reach of their internal and external marketing efforts.
rethinkministry.org

6. www.tithe.ly6
• Communication tips for non-communicators
• Mirroring your offline experiences online – driving online traffic through the doors
• Real churches seeing results – what are they doing, specifically?
IS THIS FOR YOU?

7. www.tithe.ly7
• Free Digital Audit (+ ebook of Digital Strategy for Churches)
• Free Virtual Number | PastorsLine
• Free eBook on Texting in Churches
• Free Chapter from Rethink Ministry
BONUSES

8. www.tithe.ly8
• Get asked this question all the time: Guess!
• How I succeeded through Failure (Moses did)
• 150 + said yes (Including me)
• Separation of Paul & Barnabas
• Pray, Study and Service
• Forever Student (Pro. Tip)
• People (audience), Process (Strategy) and Technology (Digital tools)
WHERE ARE YOU FROM (ORIGINALLY)

9. THE FOUNDATION
9
SOLUTIONS

10. www.tithe.ly10
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)

11. www.tithe.ly11
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)
Process (Digital Strategy)
• A digital strategy is being intentional how we
use digital tools to reach others for Jesus.
• It marries what you are doing offline, online.
• It drives online traffic into your process
(Visitor to Disciple)

12. www.tithe.ly12

13. www.tithe.ly13
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)
People (Staff / Audience)
Two main type of church communicator that is
needed
1. Church Communicator (Internal)
2. Online Pastor (External)

14. www.tithe.ly14

15. www.tithe.ly15
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)
Technology (Digital Tools)
• Technology is broad and includes things like
internet, stage lighting, livestreaming tools
etc.
• Let’s focus on the digital tools as that’s
generally the questions people have.
• Digital tools are just tools. They don’t solve
problems. People using strategic processes
do.

16. www.tithe.ly16
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)

17. www.tithe.ly17
Technology (Digital Tools)
• Technology is broad and includes things like
internet, stage lighting, livestreaming tools
etc.
• Let’s focus on the digital tools as that’s
generally the questions people have.
• Digital tools are just tools. They don’t solve
problems. People using strategic processes
do.
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)

18. www.tithe.ly18
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)
Cultural Challenges
• Innovators
• Early Adopters
• Early majority
• Late majority
• Laggards

19. www.tithe.ly19
PEOPLE (AUDIENCE), PROCESS (STRATEGY), TECH (TOOLS)

20. www.tithe.ly20
• Culture is not always a hindrance. Be patient!
• Revolution is not always instant. Endure!
• Pick a specific solvable goal. Make it Stick!
• Phase integration. AND not OR approach!
• Tech. is only a tool. Diversify your toolkit!
• Technology is a variable. Refocus and adapt!
• Technology assist in knowledge base dev.
• Technology=People Growth=Process/Practices
• The only constant is our mission. Mark 16:15
SOLUTIONS

21. THE MEAT
21
SOLUTIONS

22. www.tithe.ly
“An effective Communication
Strategy is based on
the great commission.”
22

23. www.tithe.ly23
“In the last 12 months, over 17 million
American adults who don’t regularly attend
worship services visited the website of a
local church or place of worship”
- Grey Matter Research

24. www.tithe.ly24
faithvox.com/church-­online-­steps/

25. www.tithe.ly25
IF …
THEN …
ELSE …

26. www.tithe.ly26

27. www.tithe.ly27

28. www.tithe.ly28
BUY IN …

29. www.tithe.ly29

30. www.tithe.ly30

31. www.tithe.ly31

32. www.tithe.ly32

33. www.tithe.ly33

34. www.tithe.ly34

35. www.tithe.ly35

36. www.tithe.ly36

37. www.tithe.ly37

38. www.tithe.ly

39. www.tithe.ly

40. THE TO-GOs
40
SOLUTIONS

41. www.tithe.ly41
• Sometimes the tool changes. Keep Up!
• Sometimes the culture changes. Strategize!
• Sometimes it works as is. Keep consistent!
• Sometimes the tool is broke. Revamp!
COMMS & TECHNOLOGY: SET AND FORGET?

42. www.tithe.ly42
• Strategize and budget for communication
tech improvements.
• It is not always less important or more
important.
• Set goals, do your research and implement
small changes.
• JUST DO IT!!!
BASICALLY, 1 SIZE DOES NOT FIT ALL

43. www.tithe.ly43
We believe giving to your local
church should be Meaningful,
Simple, and Fast. That’s why
we built a comprehensive suite
of digital giving tools for your
church.
www.tithe.ly