The document provides tips and examples for acquiring and engaging women online through various digital marketing channels such as sign-up ads, search, rich media, email, blogs, Facebook, and Twitter. It discusses best practices for each channel such as using timely follow-up for sign-up ads, testing different ad copy for search, focusing on engagement for rich media, segmenting lists for email, showing personality on blogs, providing value on Facebook, and using exclusive deals on Twitter. The overall goal is to acknowledge the value of women's contact information, connect brands to women searching online, and build trusted relationships through relevant and engaging content.
The document summarizes a presentation about social selling at Microsoft. It discusses how social selling aims to influence buyers earlier in the purchase process by establishing sellers as industry experts through online profiles and content. It outlines Microsoft's social selling program, which provides LinkedIn Sales Navigator access, coaching, and sales-enablement content. It measures the success of social sellers based on their social selling index score and ability to generate new leads and opportunities. Data shows social sellers at Microsoft have generated more pipeline and revenue, closed more deals, and grown business decision maker connections faster than non-social sellers. The presentation provides tips for representatives to establish goals, champions, content feeds, optimize profiles, connect with people on LinkedIn, attend events, and engage
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
Get Started With Social Selling For Your BusinessMindi Rosser
Curious how to get started with social selling for your small business? You must create a strong foundation. Here are the first three steps to take—and why!
The New Relationship Marketing - Webinar with Mari Smith 1 of 2Mari Smith
Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/
The document discusses best practices for effective email marketing, including getting permission from subscribers, delivering emails through an email service provider, optimizing open and click rates, tracking metrics, avoiding spamming or renting lists, and using email as a regular touchpoint to support sales rather than direct selling. It also addresses whether email is still an effective marketing channel compared to social media and argues that email remains highly used and preferred for commercial communications.
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
The document provides tips and examples for acquiring and engaging women online through various digital marketing channels such as sign-up ads, search, rich media, email, blogs, Facebook, and Twitter. It discusses best practices for each channel such as using timely follow-up for sign-up ads, testing different ad copy for search, focusing on engagement for rich media, segmenting lists for email, showing personality on blogs, providing value on Facebook, and using exclusive deals on Twitter. The overall goal is to acknowledge the value of women's contact information, connect brands to women searching online, and build trusted relationships through relevant and engaging content.
The document summarizes a presentation about social selling at Microsoft. It discusses how social selling aims to influence buyers earlier in the purchase process by establishing sellers as industry experts through online profiles and content. It outlines Microsoft's social selling program, which provides LinkedIn Sales Navigator access, coaching, and sales-enablement content. It measures the success of social sellers based on their social selling index score and ability to generate new leads and opportunities. Data shows social sellers at Microsoft have generated more pipeline and revenue, closed more deals, and grown business decision maker connections faster than non-social sellers. The presentation provides tips for representatives to establish goals, champions, content feeds, optimize profiles, connect with people on LinkedIn, attend events, and engage
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
Get Started With Social Selling For Your BusinessMindi Rosser
Curious how to get started with social selling for your small business? You must create a strong foundation. Here are the first three steps to take—and why!
The New Relationship Marketing - Webinar with Mari Smith 1 of 2Mari Smith
Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/
The document discusses best practices for effective email marketing, including getting permission from subscribers, delivering emails through an email service provider, optimizing open and click rates, tracking metrics, avoiding spamming or renting lists, and using email as a regular touchpoint to support sales rather than direct selling. It also addresses whether email is still an effective marketing channel compared to social media and argues that email remains highly used and preferred for commercial communications.
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
The Long, Hard Climb to the Top ( Of the Inbox)Amanda Sutt
Email Marketing is an art and sometimes it may seem like you’re trying to carve an immaculate sculpture while working with a Crayola marker. We get it. We’ve not only been there and emailed that, but from our experiences, we’ve created a strategy to help pull you out of your non-engaging email marketing quicksand and get you back on top in your client's inboxes.
Join us as we unpack the dos and the don’ts of successful email marketing campaigns.
How UGC and AI can help you to create a social shopping experience? Toni Hopponen
Have you seen a drop of reach for branded content on Facebook? Don't worry; you are not alone. In this presentation I'll share how UGC can be the medicine for the drop of reach, why the leading brands are engaging their customers in creating content and how pieces of technology can help you to create a social shopping experience.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Tutorial: How to Set Up Messenger Ads - Best Practices [Webinar by Sendmate]Andreas Mahringer
from 2018-11-06
Video Recording: https://youtu.be/lW8XnRy5TmI
Learn about Messenger Marketing on our blog: www.sendmate.io/blog
Get Started with Sendmate: www.sendmate.io
For questions: andreas@sendmate.io
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/...Shana Douglas
Learn the basic steps that will help you grow your business through Social Media. Discover why you should connect and the benefit of engaging your web audience from Shana Douglas, Director of Marketing, Sunbelt Business Advisors
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
The document introduces the 4 Cs of social media marketing as an alternative to the traditional 4 Ps of marketing. The 4 Cs are content, context, connections, and communities. It argues that to be successful on social media, marketers need to focus on providing rich content, placing products in the proper context, building connections through social networks, and promoting communities rather than just promotions.
This document outlines a seminar on social media strategy, implementation, and tracking. It begins with social media statistics that show people's widespread online activities. It then discusses developing a social media strategy by identifying business goals and desired audiences. It also covers choosing social media platforms and creating a daily posting schedule. The document provides tips on using hashtags and examples of both effective and ineffective social media campaigns. It emphasizes measuring social media by tracking engagement metrics that relate to business goals. The key takesaways are developing valuable content for audiences, giving them a reason to share content, and understanding which social platforms are most effective through analytics.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily.
This document summarizes the history of the net neutrality debate and discusses how fledgling musicians may be distracted by focusing too much on net neutrality. It outlines the rise of digital streaming services like Pandora and Spotify and explores alternative options for fledgling artists to consider, such as fighting inequitable licensing practices and copyright law reform, rather than focusing solely on net neutrality. The document argues that while net neutrality is an important issue, fledgling artists would be better served focusing their efforts on other pressing problems in the music industry.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
The Long, Hard Climb to the Top ( Of the Inbox)Amanda Sutt
Email Marketing is an art and sometimes it may seem like you’re trying to carve an immaculate sculpture while working with a Crayola marker. We get it. We’ve not only been there and emailed that, but from our experiences, we’ve created a strategy to help pull you out of your non-engaging email marketing quicksand and get you back on top in your client's inboxes.
Join us as we unpack the dos and the don’ts of successful email marketing campaigns.
How UGC and AI can help you to create a social shopping experience? Toni Hopponen
Have you seen a drop of reach for branded content on Facebook? Don't worry; you are not alone. In this presentation I'll share how UGC can be the medicine for the drop of reach, why the leading brands are engaging their customers in creating content and how pieces of technology can help you to create a social shopping experience.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Tutorial: How to Set Up Messenger Ads - Best Practices [Webinar by Sendmate]Andreas Mahringer
from 2018-11-06
Video Recording: https://youtu.be/lW8XnRy5TmI
Learn about Messenger Marketing on our blog: www.sendmate.io/blog
Get Started with Sendmate: www.sendmate.io
For questions: andreas@sendmate.io
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
Having Social Media Anxiety ? - By: Shana Douglas - Director of Marketing/...Shana Douglas
Learn the basic steps that will help you grow your business through Social Media. Discover why you should connect and the benefit of engaging your web audience from Shana Douglas, Director of Marketing, Sunbelt Business Advisors
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
The document introduces the 4 Cs of social media marketing as an alternative to the traditional 4 Ps of marketing. The 4 Cs are content, context, connections, and communities. It argues that to be successful on social media, marketers need to focus on providing rich content, placing products in the proper context, building connections through social networks, and promoting communities rather than just promotions.
This document outlines a seminar on social media strategy, implementation, and tracking. It begins with social media statistics that show people's widespread online activities. It then discusses developing a social media strategy by identifying business goals and desired audiences. It also covers choosing social media platforms and creating a daily posting schedule. The document provides tips on using hashtags and examples of both effective and ineffective social media campaigns. It emphasizes measuring social media by tracking engagement metrics that relate to business goals. The key takesaways are developing valuable content for audiences, giving them a reason to share content, and understanding which social platforms are most effective through analytics.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily.
This document summarizes the history of the net neutrality debate and discusses how fledgling musicians may be distracted by focusing too much on net neutrality. It outlines the rise of digital streaming services like Pandora and Spotify and explores alternative options for fledgling artists to consider, such as fighting inequitable licensing practices and copyright law reform, rather than focusing solely on net neutrality. The document argues that while net neutrality is an important issue, fledgling artists would be better served focusing their efforts on other pressing problems in the music industry.
People break copyright and trademark laws on the Internet everyday. Trouble is, it can lead to embarrassment or lawsuits if you're not careful. Create your own work, attribute, or get a license to use.
The document describes a persona named the Pragmatist who wants to focus on their craft of running a business in areas like construction, farming, or product development. They are looking to hire someone to effectively handle communications and marketing tasks to support the growth of their business. The key functions would include conducting market research, developing marketing strategies and collateral, and helping to build the Pragmatist's professional network. The goals are to establish a sustainable business, work with trustworthy partners, and ultimately generate retirement income from their long-term vision and work.
This document provides brand guidelines for Dawn Weathersbee, including the company logo colors in CMYK and RGB values, recommended font styles, and dos and don'ts for logo usage. The logo comes in hero and white versions and should have adequate spacing. It can be used over light, dark solid or full color backgrounds, but not busy images. The logo should not be stretched, angled or distorted.
“Levantamientos de Fotogrametría Aérea. Apoyo de Campo”.Luis Avendaño
Este documento presenta un video sobre levantamientos de fotogrametría aérea dirigido a estudiantes, profesionales y docentes de disciplinas como ingeniería civil, topografía y geografía. El objetivo del video es explicar la importancia de las fotografías aéreas para el estudio de información territorial y detallar el proceso de un levantamiento fotogramétrico que incluye trabajo de campo y de oficina.
Este documento apresenta o plano de curso para o curso de formação de eletricista de automóveis. O curso terá 80 horas de duração e será dividido em dois módulos, abordando eletricidade básica e sistemas elétricos automotivos. O curso visa qualificar estudantes e trabalhadores para atuarem com instalações e reparos elétricos em veículos.
Full Funnel Email: Crafting Campaigns that Perform from Inbox to Landing PageLitmus
When was the last time you received an email addresssing you as [First_Name]? As a marketer, when's the last time you sent an email that got opened, but no one clicked?
Email has a talent for exposing our technological and human weaknesses.
Justine Jordan from Litmus and Stefanie Grieser from Unbounce they cover how to make your email marketing more personal and human to achieve better results throughout your entire email funnel (not just your open rate!) right through to your landing page.
The document discusses the role of music managers, including their responsibilities in negotiating contracts, advising artists, and managing their careers. It outlines some of the key areas managers are responsible for, such as recording deals, publishing, touring, and personal issues. The document also discusses changes in the music industry and issues that often come up in management contracts, such as payment structures, territories covered, and dispute resolution. It provides the case study of manager Shaun Ryder to illustrate legal complexities that can arise.
This document discusses an experimental investigation into the effect of adding microsilica to waste plastic fibre reinforced concrete (WPFRC). Microsilica was added in percentages from 0% to 12% by weight of cement to WPFRC mixes. Waste plastic fibres with dimensions of 1mm thickness, 30mm length, and 5mm breadth, giving an aspect ratio of 50, were added at 0.5% by volume fraction. The workability and strength properties, including compressive, tensile, flexural, impact, and workability were tested for the different microsilica content mixes. The results showed that up to 10% microsilica addition did not adversely affect the compressive strength and provided benefits to other
This document contains questions and answers about early American history from the early colonial settlements through the founding of the United States. It covers topics like the Puritans escaping to Massachusetts, the establishment of representative government in Virginia, causes of the Revolutionary War like taxation without representation, the writing of the Constitution to replace the Articles of Confederation, and developments of the new nation under Washington and the first congresses.
The High-Repetition-Rate Advanced Petawatt Laser System (HAPLS) is being developed by Lawrence Livermore National Laboratory to deliver ultrashort, high-energy laser pulses at an unprecedented rate of 10 times per second for experiments. HAPLS will generate over 1 petawatt of power per pulse and 30 joules of energy in less than 30 femtoseconds. It represents a major advance over existing petawatt lasers which can only fire once per second. When completed in 2017, HAPLS will be transferred to the European Union's Extreme Light Infrastructure facility in the Czech Republic, where it will be the primary laser system available to the international scientific community for pioneering new research.
Los abanicos asiáticos son accesorios decorativos que se originaron en Asia Oriental. Están hechos de papel, bambú u otras fibras vegetales y se usan para crear corrientes de aire y regular la temperatura corporal. Los abanicos asiáticos a menudo están bellamente decorados con pinturas, caligrafía o motivos tradicionales y se usan en ceremonias y eventos culturales.
Tips and Tricks of the Trade that I have collected from my 30+ years of experience in the Marketing Field. With 300 and more lectures already performed, I hope this slideshow gives a glimpse to success in any professional field!
This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.
1. Social media marketing can help businesses strengthen their brand, get customers involved in conversations, and improve customer service by responding to feedback. It allows businesses to interact directly with customers.
2. When done right, social media marketing can boost sales and conversion rates by increasing a brand's exposure to a large audience that spends significant time on social media platforms each day. It also helps businesses position themselves as thought leaders in their industry.
3. By monitoring competitors' social media activities, businesses can learn what marketing strategies are or aren't working well for others in their industry and adapt effective techniques while avoiding ineffective ones. This competitive analysis is made easier by the analytics available on most social media posts.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
How to Find and Connect with Business Influencers in 2024.pdfBrandly Global
In the rapidly evolving landscape of business and marketing, connecting with influential figures in your industry can be a game-changer. As we step into 2024, the importance of building strong relationships with business influencers has never been more crucial. These influencers have the power to amplify your brand, provide invaluable insights, and open doors to new opportunities.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
The document discusses various aspects of digital marketing such as customer journey mapping, the 5A framework for marketing, factors influencing consumer behavior, content marketing strategies, email marketing types, and key performance indicators (KPIs) for email marketing campaigns. It provides information on discovery, consideration, purchase, retention and advocacy stages of the customer journey. It also outlines psychological, social, cultural, personal and economic factors impacting consumer decisions and describes attraction, authority, affinity and action content categories.
How to create engaging content for marketingDaniel Howard
The document discusses planning content marketing by mapping content to buyer personas and buying journeys. It emphasizes the importance of understanding audiences through developing buyer personas, which are fictional representations of customers created through research. Personas help define the types of content needed, tones and styles to use, topics to cover, and how content should be delivered. They uncover audiences' concerns, goals and preferences to create engaging content. The document provides guidance on conducting research and interviews to gather information to develop multidimensional personas in narrative form with details about backgrounds, goals, challenges, and preferences. Fleshed out personas can then be used to strategically plan content that resonates with specific buyer groups.
The definitive guide to engaging content marketing 141111Yubyeol Kim
This document provides an overview of content marketing and outlines a process for planning, creating, designing, publishing, and measuring content. It discusses defining buyer personas and mapping content to different stages in the buyer's journey. The planning section emphasizes developing personas, brainstorming content ideas, and creating an editorial calendar. Subsequent sections cover hiring teams, outlining content, designing for different channels, promotion strategies, and metrics. The overall document provides a framework to strategically develop and execute an effective content marketing program.
This document provides a 6-step framework for small businesses to leverage technology and grow their business. It begins by discussing how marketing has changed from broadcast to listen-based approaches. It then outlines the 6 steps as: 1) Build a brand foundation by defining the ideal customer and core differentiators. 2) Focus on the entire customer experience. 3) Create a strong content foundation. 4) Get found online through search engine optimization and online presence. 5) Advertise and promote content. 6) Have systems to convert leads into sales through marketing automation and nurturing relationships. The document emphasizes developing buyer personas, focusing on the customer experience, creating keyword-rich and repurposed content, and integrating paid advertising with other online strategies
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
This document discusses strategies for creating relevant content for target audiences. It begins by explaining the importance of understanding who the target audience is, what their pain points are, and if the information being provided is truly important and can't be found elsewhere. The document then describes how to analyze target audiences by conducting audits of their spending motivations and examining distinct psychographic personas. An example is provided of a custom tailor who identified 4 spending motivations among customers and then analyzed 12 distinct personas based on their traits, wants, and passions. From this analysis, 11 needs-oriented topics were identified that could be addressed through relevant content for the different personas.
Marketing involves branding yourself, networking, and building your database. Key tips include strengthening your business by expanding your network, growing your business through your database by keeping in touch with customers, and driving traffic to your website to support your networking by placing calls to action and links everywhere. The goal is to keep your marketing on course by focusing on your point of difference, telling customers what they should buy and the results they will get, and always including a call to action.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
This document discusses how content marketing and social media can be combined effectively. It defines content marketing as creating valuable information to attract potential customers. When content is shared on social media, it reaches more people and drives traffic back to the company's site. The document recommends producing consistent, high-quality content and distributing it across multiple channels to engage with customers at different points in their purchasing process. By marrying content creation with social sharing strategies, companies can build their brand and generate qualified leads in a cost-effective manner.
Similar to Optimizing Email for 5 Sales Funnel Stages (20)
The ground work that must be done before you invest in any marketing collateral, whether it be logo, advertisement, content strategy, media kit or any other marketing tool - print or digital.
This document provides information about Cabéza Advertising's brand guide and sales collateral. It includes sections on their results, problems addressed, and solutions provided. Testimonials from a client praise how the agency asked thought-provoking questions, created a clear vision, identified ideal customers, and provided an updated visual identity and effective sales collateral.
An expert in personal growth and health, Dr. Goldi Jacques-Maynes owns Golden Chiropractic and wants to expand her influence. Dawn consulted with Dr. Goldi to rebrand and develop a marketing strategy focused on building Dr. Goldi's authority as a lifestyle influencer through consistent branding, content creation, and community outreach. Key results included increased new and returning customers, higher website traffic and social media engagement, demonstrating the success of aligning marketing efforts with Dr. Goldi's goals to inspire healthy living.
This document provides an overview of establishing and maintaining a small business brand. It discusses reviewing brand fundamentals like mission, vision, and target personas. The bulk of the document outlines the key components of a brand guide, including logo usage, colors, fonts, imagery and voice. It emphasizes establishing brand integrity across all marketing channels and provides resources for reference. The workshop is concluded with a panel discussion on maintaining brand consistency in different media and a Q&A.
This document provides guidance on developing brand guidelines. It introduces the presenters and outlines the topics to be covered, including developing a brand personality, mission and vision statements, and market positioning. Examples are given of mission and vision statements from well-known brands like the Boy Scouts and Creative Commons. Activities guide identifying brand personality traits and creating brand personas. The document instructs on analyzing a brand's market position in terms of its product, price, promotion and place using the 4Ps framework. Homework assignments include writing additional personas, creating a perceptual grid comparing brands, and analyzing brands using the 4Ps.
Branding Boot Camp Module 4: Develop Your Style GuideDawn Weathersbee
This document provides guidance on developing a basic style guide for branding. It outlines key elements to include such as logo usage guidelines, brand colors, fonts, imagery, and voice. For each element, examples of possible guidelines are presented. Students are then instructed to discuss with a coursemate and develop their own guidelines for logo usage, brand colors, fonts, imagery, and voice to create a customized style guide for their brand. The document aims to help students establish a consistent visual identity through guidelines for graphic design elements.
The document provides an introduction to basic design principles for non-designers. It defines and discusses key design elements like line, color, typography, hierarchy, alignment, repetition, proximity, balance, contrast, and negative space. It also provides examples of how these principles can be applied and lists some free online design tools and resources for creating visuals like images and infographics. The document concludes by providing a suggested starter project and glossary of design ideas to apply basic principles.
First module of Branding Bootcamp worshop. This course teaches participants to develop their brand communications, starting with looking at themselves in Module 1.
Crowdfunding allows entrepreneurs to raise money through small contributions from many online investors. The document outlines best practices for a successful crowdfunding campaign, including developing a compelling idea and team, leveraging your existing network, creating marketing materials like a pitch video and blog, and running the campaign full-time to engage supporters. Campaigns should last 30-90 days and fulfill promises to thank contributors after funds are received. Following these steps can help entrepreneurs access funding and complete their projects through crowdfunding.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.