SlideShare a Scribd company logo
How to Attract the Right
Customers that will Grow
Your Business
What You Should Expect from This
Workshop
You will learn from this training:
• How to clarify your Niche
• Way and Methods to discover customers for your
Niche/service/products
• How to attract them to your business or
service/products
• How to make them pay
Growth Business knows its customers
deeply, meet their needs, unmet
needs, create products that
care for unexpected needs and
frustrations
Module 1
NICHE PURPOSE AND CLARITY
Niche Market
The market niche defines as the product features aimed
at satisfying specific market needs
What is Niche Purpose
• What is the smallest problem you think you can
solve with your idea.
• What good will do the people that will see and buy
the idea.
• Does it solve immediate problem or future problem.
NICHE INTELLIGENCE
The Niche The will make you Money
The 3 Mega
Niche
Health &
Fitness
Dating &
Relationships
Business &
Money
 Natural Weight Loss
 Stress
 Muscle Gain
 Organic and Raw Food
Health and Fitness
Business Growth Training
Dating
Marriage
Sexuality
Divorce
Parenting
Education
Relationship
• Investing
• Starting A Business
• Financial Market
Trading ( Especially
Currency Trading)
NICHE TEST
One of the best way to validate your idea is put price on for selling. If people
buy you product whether is one or two. It validates that there is value in it.
You start gathering feedback and improve it. Don’t spend all your time an effort
to create stuffs that people will not buy .
MODULE TWO
CUSTOMER DEVELOPMENT
DISCOVERY VALIDATION CREATION
Types of Customers
Decision Maker
Economic
Buyers
Recommenders Influencers Users
CREATION PROCESS
• Have you identified the problem customers want
solved
• Is my product/service solve these problems or need
• If so, do we have a viable and profitable business
model
• Can we draw a day in the life of our customers before
and after purchase of our products
Customer Problems/Needs
• Does the Customer have problems?
• Does he customer aware that he has the problem?
• Is the customer looking for solution?
• Is the customer ready for solution?
• Does the customer ready for financial commitment to
get the solution?
Types of Need/Problem
Latent
They have problem and the understand that they have
problem
Active
They have problem and the recognize the problem but
they are feeling the serious pain that they are actively
searching for pain
Vision
They have ideas of what the solution to problem would
look like.
Module Three
Personal Branding and Positioning
Whether you believe it or not you already have brand
Behind every great brand is a
promise that fulfil its customers
aspirations
Your Personal Brand is your image
and reputation
If you truly believe in what you
are service/product put your face
on it
We are all in the business of taking customers from A to B
where A is where the customers are today and B is who they
want to be tomorrow.
Personal Brand Myths
• My Work will speak for me
• People will help me market
my brand
• Self promotion is boastful
and bad
Simple Brand Strategies
CAKE + ICING = STRONG BRANDS
When you look at this Picture what comes to your minds
Cake = She is An Actress
Foundation that represents your rational values such as
your expertise, strength, etc
Icing = Is your emotional values – Her smiles, Attitude
how she connect with you emotionally such in Jennifer’s
Diary
How do We Achieve The Brand That
Attracts the Right Customers?
Brand Strategies
Positioning
What is your true cake
and rational value
Message
Develop key message
that supports your value
Strategies:
Are you showing and
Telling
MODULE FOUR
INFLUENCE AND TRIGGERS
REASONS WHY PEOPLE DON’T
• Selling product to the wrong people
• When they don’t have money
• When they don’t believe in you
• When they don’t believe the product/service will
do what you say it will
RECIPROCATION
CONSISTENCE AND COMMITMENT
Read
INFLUENCE:
The Psychology
of Persuasion
I will love to hear from you shoot
me email:
abiodun@abiodunbabalola.com

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