IS20G11 - Personal Branding: What is it and Why is it Important to Your Deale...Sean Bradley
We will share the advantages of employee advocacy based selling versus traditional model, explore strategies being used by dealership personnel now, TCP risks, and best practices for dealers to take and use to drive a better-branded experience and sell more cars.
IS20G11 - Personal Branding: What is it and Why is it Important to Your Deale...Sean Bradley
We will share the advantages of employee advocacy based selling versus traditional model, explore strategies being used by dealership personnel now, TCP risks, and best practices for dealers to take and use to drive a better-branded experience and sell more cars.
Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/
Archetypal Business Design - design your business for successDaniel Browne
Archetypal Business design is a unique business modelling methodology that focuses on the human influences and relationships of a business.
The benefit of ABD is that you can create a complete strategic blueprint for your business that encompasses:
Business identity
Branding and marketing
Value proposition
Culture and organisational design
mission and purpose
Customer relationships and partnerships
A presentation focused on how to get the attention of major skydiving manufacturers and win sponsorships. Receive insights on manufacturer pain points, applicant "do's" and "dont's" and a general guideline of how to go about it.
West presentation featuring Isha Cogborn—a sought-after speaker, trainer, author and media contributor—who provides practical advice about identifying your personal "unfair competitive advantage" and how to put it to work for you.
What is Authentic Marketing? It\'s really a new label on an old concept ... BRANDING.
How can you make your organization authentic? How does it all related to your brand?
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Covers definitions, elements, techniques for creating your brand - you will learn to understand what is meant by branding whether you try to create your own or need to hire someone with confidence you know what you should be getting. Includes links to relevant sites - aimed at creative businesses, but suitable for many more
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia
Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/
Archetypal Business Design - design your business for successDaniel Browne
Archetypal Business design is a unique business modelling methodology that focuses on the human influences and relationships of a business.
The benefit of ABD is that you can create a complete strategic blueprint for your business that encompasses:
Business identity
Branding and marketing
Value proposition
Culture and organisational design
mission and purpose
Customer relationships and partnerships
A presentation focused on how to get the attention of major skydiving manufacturers and win sponsorships. Receive insights on manufacturer pain points, applicant "do's" and "dont's" and a general guideline of how to go about it.
West presentation featuring Isha Cogborn—a sought-after speaker, trainer, author and media contributor—who provides practical advice about identifying your personal "unfair competitive advantage" and how to put it to work for you.
What is Authentic Marketing? It\'s really a new label on an old concept ... BRANDING.
How can you make your organization authentic? How does it all related to your brand?
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
Covers definitions, elements, techniques for creating your brand - you will learn to understand what is meant by branding whether you try to create your own or need to hire someone with confidence you know what you should be getting. Includes links to relevant sites - aimed at creative businesses, but suitable for many more
produced under the OAS Femcidi Craft Enhancement Training, Saint Lucia
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
How to Interact With the Right CustomersNate Smith
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
16. “The first thing that comes to mind when you think about a
company is their brand. Well designed corporate identity makes
your business memorable, it’s Your DNA, the first impression.”
-Pedro Almeida
25. KEYS TO SUCCESS
• Repetition- Even when you are tired of your brand, many people have
never seen it, or only seen it once.
• Consistency- Nobody will ever remember or recognize your brand
unless you keep it the same every time someone is exposed to it.
31. IDENTIFY YOUR BRAND IN WORDS
• Think of your brand as a person. What would
your brand say?
• If your logo wasn’t with your content, could
your audience identify the content as coming
from your brand?
• Wordclouds can help! – www.wordclouds.com
34. SAFFIRE CORE VALUES
1. Smart and creative innovators (Upcoming, Success, Digital, Launches, New, Future)
2. Make nerdy fun (Launches, Summit, Educational, Presentations, Fun, Exciting)
3. Dedicated team players (Together, Tips, Join, Team, Us)
4. We treat clients like family (Love, Shout Out, Clients, Friends, Family)
35. Voice is key to brand growth–When your brand
personality and voice are a reflection of what your
company believes in, it’s more likely to resonate with the
customers you’re looking to attract.
37. ONE STEP BACK-TARGET AUDIENCE
• Who will you position yourself to?
• Current Customer Base-What do people have in common that currently buy
from you? What are their common interests?
• Competition-Who do your competitors target?
• Demographics– Choose specific ages, locations, incomes, etc.
• If you don’t know, ask Facebook!
38. POSITIONING STATEMENT
Target Audience: What is a summary description of target customers your
brand is attempting to attract?
Market Definition: What business category is your brand competing in &
what makes it different relative to the competition?
[NAME OF BUSINESS] is [DIFFERENTIATED PRODUCT OR SERVICE MAKRET]
for [TARGET MARKET]
39. Target is style for a budget shopper.
For upscale American families, Volvo is the
automobile that offers maximum safety.
Home Depot is the hardware department
store for do-it-yourselfers.
53. “A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well. People
notice that over time. I don’t think there are any shortcuts.”
Jeff Bezos, CEO, Amazon
54.
55. WE CAN DO SOMETHING
• Company Core Values: Family,
Fashion, Philanthropy
• Events like this are common
• Their policy when people ask for
help is that “We can always do
something”
56. “You can’t create an authentic brand later. You have to start
that way–It works. When you give you receive.”
–Kendra Scott
57. WHAT TO POST?
“What we share on our social media will never exceed
the positive press we receive from these events”
-Kendra Scott
68. “WE DID NOTHING surrounding this accept love that we were
loved for helping our community. We’ve tried to put a bigger
emphasis on giving back quietly and start being known for the
things we do-not always expecting a big applause.”
Kat Paye-CEO, National Cherry Festival
69. MILLENNIALS CARE
47% say they buy from one brand over another, because
that brand supports a cause.
70.
71.
72. EQUITY
The value your brand has in the marketplace beyond what your accounting shows.
73. APPLE & BRAND EQUITY
Brand Equity Driver What Apple Does
Brand Element • Logo recognition
• i Products
Marketing Activities • Newsworthy Product Launches
• Experiential Product Marketing
• Build “cool kids” community
• Limit release quantities
Brand Associations • The Apple Store
76. STARBUCKS
Brand Equity Driver What Apple Does
Brand Element • Mermaid
• Green color
Marketing Activities • Announces perks for “partners”, ie,
employees
• Rewards programs
• Discount for bringing your own cup
Brand Associations • Quality Assurance
• Convenience on every corner
79. Within 15 years, Starbucks has created more brand equity
than the 108 year old Maxwell House.
-Forbes
80. VALUE OF EQUITY
• Don’t have to be the cheapest to be
successful, or even THE MOST successful-
REALLY think about this as a fair
• Don’t have to be the biggest company
to be a market leader
• Price can be correlated to perceived
value
81. EXTENSION
Going beyond brand origins to explore new fields, where existing operations
compliment new initiatives.
83. “For World Wide Web users who enjoy books, Amazon.com
is a retail bookseller that provides instant access to over
1.1 million books. Unlike traditional book retailers,
Amazon.com provides a combination of extraordinary
convenience, low prices, and comprehensive selection.”
ORIGINAL POSITIONING STATEMENT
86. SAFFIRE & SAFFIRETIX
Websites for Fairs, Festivals & Rodeos Savvy events, venues & destinations
want their websites to make more
money, therefore, we are Fully
integrated website & ticketing solutions
for savvy events, venues & destinations.
Software for Events, Venues & Destinations
87. NEEDED FOR EXTENSION
• Must make sense with your existing product offering
• Company must be established enough to grow your business with your
existing customers
• Most successful in terms of profit margin when you can capture a new
target audience