This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This document provides tips and strategies for creating a marketing plan with little to no budget. It discusses inexpensive marketing tools like public relations, direct mail, sponsorships, newsletters, and viral marketing. Specific low-cost ideas are presented such as using elevated urinals to advertise a movie, holding customer appreciation events, and sending creatively shaped direct mail pieces called "lumpy mail" to stand out. The document emphasizes focusing on existing customers, negotiating costs, and being imaginative with limited resources.
In this totally 'wired' time, the commercial world is turning to word-of-mouth marketing (WOMM) as the most powerful form of advertising. This is great news for libraries because WOMM is truly powerful and because we can afford it! In this program you'll learn: What it is/Why to do it?/Who can do it?/How to do it and Where customer service fits in.
NCompass Live - April 27, 2011.
This document outlines a presentation on customer service basics for libraries. It discusses defining customer service and identifying internal and external customers. It provides examples of both good and bad customer service. The presentation emphasizes active listening, acknowledging customers, and making customer service a priority through a positive attitude. It concludes with tips for libraries to provide excellent customer service and resources on the topic.
This document discusses the importance and power of word-of-mouth marketing for libraries. It argues that word-of-mouth is the most affordable and effective marketing strategy, as customers are more likely to trust recommendations from other customers than traditional advertising. The document provides tips for libraries to implement word-of-mouth marketing, such as listening to customers, providing excellent customer service, developing a clear marketing message and plan, training staff to promote the library, and evaluating the effectiveness of word-of-mouth strategies. The goal is to turn satisfied customers into champions who will voluntarily recommend the library to others in the community.
This document discusses the power of content marketing and how businesses can use it to attract and retain customers. It defines content as any type of media that engages customers, including social media, blogs, videos, and more. Content marketing is important because 96% of Australian marketers use it, Google ranks websites based on quality content, and it allows for constant engagement at a lower cost than traditional marketing. The document provides tips on how to plan content strategy by understanding business goals and audiences, telling brand stories, choosing appropriate channels, and focusing on engagement.
This document provides tips and strategies for crafting customer experiences for diverse groups of people. It discusses how customers have changed and now expect personalized experiences. It emphasizes understanding customers who are different than you by learning about their lives, priorities, and values. It also provides six ways to deepen customer experiences: tap into customers' values, be the "good guys," pay attention to trends, adapt marketing, be fearless, and focus on helping customers rather than just selling. Diversity comes in many forms, and connecting with those not like you involves relieving their pain and understanding what they need.
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This document provides tips and strategies for creating a marketing plan with little to no budget. It discusses inexpensive marketing tools like public relations, direct mail, sponsorships, newsletters, and viral marketing. Specific low-cost ideas are presented such as using elevated urinals to advertise a movie, holding customer appreciation events, and sending creatively shaped direct mail pieces called "lumpy mail" to stand out. The document emphasizes focusing on existing customers, negotiating costs, and being imaginative with limited resources.
In this totally 'wired' time, the commercial world is turning to word-of-mouth marketing (WOMM) as the most powerful form of advertising. This is great news for libraries because WOMM is truly powerful and because we can afford it! In this program you'll learn: What it is/Why to do it?/Who can do it?/How to do it and Where customer service fits in.
NCompass Live - April 27, 2011.
This document outlines a presentation on customer service basics for libraries. It discusses defining customer service and identifying internal and external customers. It provides examples of both good and bad customer service. The presentation emphasizes active listening, acknowledging customers, and making customer service a priority through a positive attitude. It concludes with tips for libraries to provide excellent customer service and resources on the topic.
This document discusses the importance and power of word-of-mouth marketing for libraries. It argues that word-of-mouth is the most affordable and effective marketing strategy, as customers are more likely to trust recommendations from other customers than traditional advertising. The document provides tips for libraries to implement word-of-mouth marketing, such as listening to customers, providing excellent customer service, developing a clear marketing message and plan, training staff to promote the library, and evaluating the effectiveness of word-of-mouth strategies. The goal is to turn satisfied customers into champions who will voluntarily recommend the library to others in the community.
This document discusses the power of content marketing and how businesses can use it to attract and retain customers. It defines content as any type of media that engages customers, including social media, blogs, videos, and more. Content marketing is important because 96% of Australian marketers use it, Google ranks websites based on quality content, and it allows for constant engagement at a lower cost than traditional marketing. The document provides tips on how to plan content strategy by understanding business goals and audiences, telling brand stories, choosing appropriate channels, and focusing on engagement.
This document provides tips and strategies for crafting customer experiences for diverse groups of people. It discusses how customers have changed and now expect personalized experiences. It emphasizes understanding customers who are different than you by learning about their lives, priorities, and values. It also provides six ways to deepen customer experiences: tap into customers' values, be the "good guys," pay attention to trends, adapt marketing, be fearless, and focus on helping customers rather than just selling. Diversity comes in many forms, and connecting with those not like you involves relieving their pain and understanding what they need.
Affiliate mistakes i made and how to avoid them!Laura Schwindt
The document provides tips for avoiding common mistakes in affiliate marketing. It outlines mistakes the author made when first starting in affiliate marketing such as information overload, worrying about setbacks, and wasting time. The author recommends focusing on one mentor, product, and company to avoid information overload. They also suggest investing in learning and applying knowledge rather than worrying about setbacks. Tips are provided for identifying target audiences, adding value daily, building email lists, and focusing on solving audience problems rather than selling products.
The document discusses different qualitative research methods that can be used to understand audiences, including focus groups, questionnaires, interviews, socioeconomic status analysis, psychographics, analyzing age, and niche markets. It provides examples of how a magazine publisher called PB Media could use each method by asking readers relevant questions and presenting the results visually to help guide their content creation and business decisions.
The entertainment industry today is spending millions of dollars on digital marketing. The audience is closer than ever to their favourite celebrity. Make the most of this by advertising using digital marketing.
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
The document provides information about Big Brothers Big Sisters, a non-profit organization that provides mentoring for children facing adversity. It discusses the organization's mission to provide professionally supported 1-to-1 mentoring relationships, their target markets which include young professionals, empty nesters, and college students, and their branding focused on starting something big for children. It outlines marketing challenges of connecting children to volunteers while maintaining safety, a need for more male mentors, and getting people to take action. The annual marketing plan and keeping a consistent message are also summarized.
Part (2)
What drives your community?
What skills does your library possess?
What is your best industry?
What is your passion?
It’s not a marathon, it’s a journey.
So find what best fits your library and make it real.
Here is how to articulate success creating that emotional connection by filling the community’s needs.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Taking the Ruff Out of Trade Show NetworkingMojenta
Trade shows can be "ruff" but they don't have to be. This presentation outlines the strategies and tactics involved in effective pre-, during, and post-trade show networking.
Social media is full of clutter and the information on how to be effective is contradictory. Too often brands focus on saying what they think they should or, worse, jump to a sales pitch. No one wants to talk to a robot. Find out how to humanize your brand on social media and really engage your audience by telling your unique story.
Marketing tips for small business ownersJerome Brown
These are some marketing tips for small and medium sized business owners. These are some of the marketing strategies for small businesses that Common Cents Consulting LLC uses to help business owners. Contact us at (219)228-1372 or visit us online at www.letsmakedollars.com. Email us at commoncentsconsultingllc@gmail.com
The document discusses the importance of advertising for businesses. It notes that doing business without advertising is like "winking at a girl in the dark" because no one else is aware of your actions. Later, it provides tips on designing effective print advertisements, including using a headline to grab attention, clear and logical copy, and including a call to action. It also stresses the importance of measuring the results of different advertising tactics.
This document provides an introduction to using social media for small businesses. It outlines key statistics on the importance of social media for sales and marketing. It then offers tips on how to get followers on social media platforms, what type of content to post, how often to post, and how to measure return on investment. The document discusses whether blogging and videos are important, the most engaging types of content, top social media channels to use, and benefits social media can provide for businesses. It emphasizes focusing on creating a loyal fan base rather than solely growing follower numbers.
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
FMS Industry session: Storytelling For AudiencesNoel Mellor
This document provides guidance for developing a user-generated content proposal to showcase a university across social media. It addresses key questions like what the story is, how it will be delivered, what resources are needed, how it aligns with strategy and meets audience needs, and what the goal is. The story should be authentic, interesting and engaging for current students, parents, academics, alumni and potential students. It also discusses formats like videos, podcasts and blogs, considering the story, platforms, and ensuring the proposal has a clear goal and call to action.
This document discusses how to create an ideal brand. It explains that a brand is a roadmap for the customer experience and internal team expectations, not just logos or marketing. It emphasizes understanding target customers and filling their needs consistently through habit or standard procedures. The brand should be unique while meeting needs, and allow the customer community to promote it through lived experience. Measuring financial and customer feedback results helps innovate the brand over time. Building a brand requires understanding the target, consistency, uniqueness, community engagement, and continual improvement.
If you love your donors, set them free sonya trivedy, amanda beamon - terre...iof_events
This document discusses ways to improve donor relationships and fundraising efforts. It recommends:
1) Regularly reviewing fundraising strategies and donor data to ensure efforts meet donor needs as they change over time.
2) Sharing donor data and success stories with donors to show the impact of their contributions and strengthen engagement.
3) Implementing basic customer care practices like thank you messages and surveys to express appreciation and gather feedback.
How to sell using educational webinarsJason Weaver
This document provides tips for using educational webinars to sell products and services. It advises giving value to potential customers first by addressing their wants and needs. It emphasizes understanding the ideal customer through developing a "client avatar" that represents who they are and what motivates them. The document then outlines a 5-step formula for webinars that involves introducing market data relevant to the customer's pain points, telling one's own story to build trust, providing teachings to the customer, and closing the sale. It argues that market data is more persuasive than product details and teaches psychological techniques for each step of the process.
Trade show selling differs from normal selling in that there is less time to develop rapport with booth visitors who are not pre-qualified leads. Exhibitors must adjust by making the most of advantages like qualified prospects and setting post-show follow up objectives consistent with interactions. Booth layout should funnel visitors in to engage them with questions to qualify needs and decision makers before providing literature to set up future discussions.
Emma from www.betsandbobs.co.uk and Lyndsey from www.whatyousow.co.uk share PR tips and their experience with the Brighton Etsy group of designer makers.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The importance of storytelling and authentic leadership by Kevin WelmanBrent Spilkin
Kevin’s presentation was entitled ‘Importance of storytelling and authentic leadership’ and covered the importance of good storytelling in your business and the duties that MD’s and business owners have to become authentic story tellers.
The overriding theme that Kevin shared was as follows:
Be as you wish to be seen and be authentic
Be available and have an opinion
Your reputation is all you have.
Affiliate mistakes i made and how to avoid them!Laura Schwindt
The document provides tips for avoiding common mistakes in affiliate marketing. It outlines mistakes the author made when first starting in affiliate marketing such as information overload, worrying about setbacks, and wasting time. The author recommends focusing on one mentor, product, and company to avoid information overload. They also suggest investing in learning and applying knowledge rather than worrying about setbacks. Tips are provided for identifying target audiences, adding value daily, building email lists, and focusing on solving audience problems rather than selling products.
The document discusses different qualitative research methods that can be used to understand audiences, including focus groups, questionnaires, interviews, socioeconomic status analysis, psychographics, analyzing age, and niche markets. It provides examples of how a magazine publisher called PB Media could use each method by asking readers relevant questions and presenting the results visually to help guide their content creation and business decisions.
The entertainment industry today is spending millions of dollars on digital marketing. The audience is closer than ever to their favourite celebrity. Make the most of this by advertising using digital marketing.
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
The document provides information about Big Brothers Big Sisters, a non-profit organization that provides mentoring for children facing adversity. It discusses the organization's mission to provide professionally supported 1-to-1 mentoring relationships, their target markets which include young professionals, empty nesters, and college students, and their branding focused on starting something big for children. It outlines marketing challenges of connecting children to volunteers while maintaining safety, a need for more male mentors, and getting people to take action. The annual marketing plan and keeping a consistent message are also summarized.
Part (2)
What drives your community?
What skills does your library possess?
What is your best industry?
What is your passion?
It’s not a marathon, it’s a journey.
So find what best fits your library and make it real.
Here is how to articulate success creating that emotional connection by filling the community’s needs.
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Taking the Ruff Out of Trade Show NetworkingMojenta
Trade shows can be "ruff" but they don't have to be. This presentation outlines the strategies and tactics involved in effective pre-, during, and post-trade show networking.
Social media is full of clutter and the information on how to be effective is contradictory. Too often brands focus on saying what they think they should or, worse, jump to a sales pitch. No one wants to talk to a robot. Find out how to humanize your brand on social media and really engage your audience by telling your unique story.
Marketing tips for small business ownersJerome Brown
These are some marketing tips for small and medium sized business owners. These are some of the marketing strategies for small businesses that Common Cents Consulting LLC uses to help business owners. Contact us at (219)228-1372 or visit us online at www.letsmakedollars.com. Email us at commoncentsconsultingllc@gmail.com
The document discusses the importance of advertising for businesses. It notes that doing business without advertising is like "winking at a girl in the dark" because no one else is aware of your actions. Later, it provides tips on designing effective print advertisements, including using a headline to grab attention, clear and logical copy, and including a call to action. It also stresses the importance of measuring the results of different advertising tactics.
This document provides an introduction to using social media for small businesses. It outlines key statistics on the importance of social media for sales and marketing. It then offers tips on how to get followers on social media platforms, what type of content to post, how often to post, and how to measure return on investment. The document discusses whether blogging and videos are important, the most engaging types of content, top social media channels to use, and benefits social media can provide for businesses. It emphasizes focusing on creating a loyal fan base rather than solely growing follower numbers.
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
FMS Industry session: Storytelling For AudiencesNoel Mellor
This document provides guidance for developing a user-generated content proposal to showcase a university across social media. It addresses key questions like what the story is, how it will be delivered, what resources are needed, how it aligns with strategy and meets audience needs, and what the goal is. The story should be authentic, interesting and engaging for current students, parents, academics, alumni and potential students. It also discusses formats like videos, podcasts and blogs, considering the story, platforms, and ensuring the proposal has a clear goal and call to action.
This document discusses how to create an ideal brand. It explains that a brand is a roadmap for the customer experience and internal team expectations, not just logos or marketing. It emphasizes understanding target customers and filling their needs consistently through habit or standard procedures. The brand should be unique while meeting needs, and allow the customer community to promote it through lived experience. Measuring financial and customer feedback results helps innovate the brand over time. Building a brand requires understanding the target, consistency, uniqueness, community engagement, and continual improvement.
If you love your donors, set them free sonya trivedy, amanda beamon - terre...iof_events
This document discusses ways to improve donor relationships and fundraising efforts. It recommends:
1) Regularly reviewing fundraising strategies and donor data to ensure efforts meet donor needs as they change over time.
2) Sharing donor data and success stories with donors to show the impact of their contributions and strengthen engagement.
3) Implementing basic customer care practices like thank you messages and surveys to express appreciation and gather feedback.
How to sell using educational webinarsJason Weaver
This document provides tips for using educational webinars to sell products and services. It advises giving value to potential customers first by addressing their wants and needs. It emphasizes understanding the ideal customer through developing a "client avatar" that represents who they are and what motivates them. The document then outlines a 5-step formula for webinars that involves introducing market data relevant to the customer's pain points, telling one's own story to build trust, providing teachings to the customer, and closing the sale. It argues that market data is more persuasive than product details and teaches psychological techniques for each step of the process.
Trade show selling differs from normal selling in that there is less time to develop rapport with booth visitors who are not pre-qualified leads. Exhibitors must adjust by making the most of advantages like qualified prospects and setting post-show follow up objectives consistent with interactions. Booth layout should funnel visitors in to engage them with questions to qualify needs and decision makers before providing literature to set up future discussions.
Emma from www.betsandbobs.co.uk and Lyndsey from www.whatyousow.co.uk share PR tips and their experience with the Brighton Etsy group of designer makers.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The importance of storytelling and authentic leadership by Kevin WelmanBrent Spilkin
Kevin’s presentation was entitled ‘Importance of storytelling and authentic leadership’ and covered the importance of good storytelling in your business and the duties that MD’s and business owners have to become authentic story tellers.
The overriding theme that Kevin shared was as follows:
Be as you wish to be seen and be authentic
Be available and have an opinion
Your reputation is all you have.
This document provides 3 steps to follow when communicating with an audience: save their money by only making claims that will provide value, make them money by determining what specifically will benefit them financially or otherwise, and determine the value of the audience by understanding what matters most to them.
Personality Profiling for businesses - Are you personality profiling?The Pathway Group
DiSC® is the leading personal assessment tool used by over many people every year to improve work productivity, teamwork and communication.
DiSC is a personal assessment tool used to improve work productivity, teamwork and communication. DiSC is non-judgmental and helps people discuss their behavioral differences. If you participate in a DiSC programme, you'll be asked to complete a series of questions that produce a detailed report about your personality and behavior.
The DiSC model provides a common language that people can use to better understand themselves and to adapt their behaviors with others. This can be within a work team, a sales relationship, a leadership position, or other relationships
The document discusses how to determine audience and choose an appropriate writing style. It addresses understanding the audience's knowledge, attitudes, and needs to decide what information to include. It also covers analyzing the writer's purpose, attitude, and the audience's expectations to choose an appropriate role. Finally, it discusses how the relationship between the audience and writer influences the selection of a language level.
Katy Wrighting conducted primary research on her target audience of females aged 17-25 through face-to-face interviews with 21 women. Her research found that the target audience prefers monthly magazines, is attracted to magazines based on cover images, and enjoys mainstream music. They see themselves as stylish and aspire to be successful like Victoria Beckham. The research also revealed that the target audience spends their disposable income of £20-40 mostly on clothing and likes to go shopping in their spare time.
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint i...Johnny Campbell
Slides from the Dublin Business School career talk, Thursday October 17th 2013
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
This document discusses identifying your target readers and understanding what they want from your writing. It emphasizes that identifying your audience is crucial, and provides several links with strategies for doing so, such as asking questions to better understand your readers' mindset. Connecting with your audience is also essential, so writers should consider what their readers want from them to ensure their goals are met.
Successful presentations require precise audience analysis to grab their attention and boost interest. Speakers should know the audience size, attitudes, biases, needs, and motivations. During the speech, the speaker should keep the audience centered by asking questions, adapting to circumstances, and relating to their existing interests and knowledge. Proper audience analysis involves understanding their demographics like age, gender, religion, as well as the situational context of the event. Effective speaking requires preparing by understanding the audience to prevent poor presentation performance.
This document discusses the importance of being audience-centered when preparing and delivering a speech. It emphasizes that speakers should keep the audience's needs and perspectives in mind at every stage. Effective speakers bond with audiences by emphasizing shared values and understanding their backgrounds. The psychology of audiences is such that listeners filter messages through their own experiences and are most engaged by content relevant to their own lives. Speakers are advised to analyze their audiences demographically and situationally to best adapt their message. On-the-fly adjustments may also be needed during a speech. The overall goal is to make the content and delivery as clear, appropriate and convincing as possible for that particular audience.
Gamification vs. Game-Based Learning - Theories, Methods, and ControversiesSherry Jones
This document summarizes the key differences between gamification and game-based learning. Gamification typically involves applying game design principles to non-game contexts to make them more fun and engaging. In education, gamification can be used to motivate learner behaviors through techniques like points, levels, challenges etc. Game-based learning instead uses existing games to teach subject matter, by linking gameplay to defined learning outcomes. While both can benefit education, gamification aims to modify behavior through fun experiences, whereas game-based learning uses games as a "playground" to experiment with concepts. The best approach depends on the specific teaching objectives.
This document discusses analyzing audiences for presentations by considering their demographics like age, sex, culture, education and religion. It notes audiences can be captive or voluntary participants. It also recommends considering the audience's psychological factors such as size, knowledge level, and attitudes related to the topic and situation. The document suggests methods for audience analysis like interviews, surveys and ethnography to understand how to adapt a topic to a specific audience.
Report Writing - A Project Management PerspectiveMalcolm Peart
This document provides guidance on writing reports from a project management perspective. It discusses the key elements of managing the report writing process, including defining the scope, schedule, resources, and quality controls. It emphasizes the importance of planning the report by considering the purpose, audience, content, timeline, methodology, and roles and responsibilities of the writers and reviewers. The document outlines the typical structure of a report and provides tips for effective writing and presentation of the content, introduction, body, and conclusion sections.
Data Visualisation Literacy - Learning to SeeAndy Kirk
This document discusses factors that influence the consumption and creation of effective data visualizations. It explores both sides of visualization literacy - reading/consuming visualizations and creating them. Key factors discussed for consumption include subject matter/relevance, trust/prejudice, skills/confidence, time/pressure, and emotions. For creation, the document advises defining audiences, being transparent about methods, offering guidance for complex charts, fitting the purpose/setting, and having conviction while avoiding overload. The goal is to better understand how the general public engages with visualizations and help both everyday people and professionals improve visualization literacy.
This document provides guidance on analyzing audiences for public speaking. It discusses examining the demographic traits and unique situational features of audiences. Key factors to consider include the audience's experience with the topic, existing beliefs and attitudes, what may prevent them from agreeing, and whether to concede or refute opposing views. Performing an audience analysis is important for tailoring the message, determining the goal and structure of the speech, and identifying with the audience.
Understanding People: Personality Traits and DISC ModelMohammad Tawfik
What are the five traits of personality?
What are the personality types?
What do you know about DISC personality model?
#AcademyOfKnowledge
https://sites.google.com/academyofknowledge.org/commskills/understanding-people/personality-traits
The document analyzes the target audience for a new car - mothers with children between ages 25-45 who will use the car to pick up their children from school and go shopping. It discusses the attitudes, needs, and constraints of the audience. They want a car that stands out and has space, but are constrained by budget. The document recommends providing information to make the audience feel knowledgeable about the car's benefits without overwhelming them, and focusing on how the car meets their needs like storage space. The audience's willingness to accept ideas is assessed as high if presented correctly.
The document provides an overview of the basics of report writing, including the purpose and elements of effective reports. It discusses determining the scope, considering the audience, gathering and analyzing information, determining solutions, and organizing the report. Key steps in report writing include defining the problem, providing background information, presenting supporting data, and stating conclusions and recommendations. The document also covers using graphics and maintaining an objective, impersonal writing style.
This webinar was hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales.
Key points:
>Use a story to identify and connect with the emotions your customers have about your product or service
>Learn to put yourself into the story, whether it's your own or use case
>Know why you're telling a story
Digital storytelling can be used by fundraisers to engage donors and raise funds. The document discusses how to plan and implement an effective digital storytelling strategy using various online content formats and channels. It emphasizes identifying target audiences, developing compelling narratives around key messages, and sequencing stories across multiple touchpoints to gradually engage supporters and convert them into donors. Examples are provided of how organizations have successfully used digital storytelling, including video, social media, and email, to raise awareness and funds for their causes.
This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
From presentations to sales pitches, storytelling can help your teams in all aspects of their career, no matter what industry you are in. This PPT will show them how they can become great storytellers by choosing the most effective stories from their life or career, and presenting them in an engaging and impactful way.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
This document discusses strategies for marketing non-fiction books. It recommends using a combination of traditional marketing techniques like interviews and social media alongside technology like CRMs to automate outreach. Specific strategies mentioned include using a CRM like Infusionsoft to identify influencers to help promote the book, create automated email sequences to engage audiences, and build a database of contacts to continue marketing to over time. The document estimates the full cost of a marketing plan utilizing these strategies could range from $1,000 to $250,000 depending on goals and how much work is outsourced.
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is to get public attention for products, services, or needs. Advertisements are typically created using various media formats. The document then outlines common advertising techniques like appealing to patriotism or using celebrity endorsements. It notes that ads often don't sell the direct product but rather positive qualities associated with it. Students are asked to analyze examples of ads and consider what is really being sold in the messaging. The goal is for students to understand how ads work so they can think critically about the techniques used to potentially manipulate consumer behavior.
This document provides guidance on launching a successful digital marketing campaign in 3 sentences or less:
It begins by outlining key considerations for developing a strategy such as defining goals, targets, budgets and timelines. Next, it discusses best practices for engaging audiences on social media platforms and owning your online presence. The document concludes by emphasizing the importance of measuring success, learning from experiences, and continually improving your approach.
This document provides an overview of a marketing session for the aged care sector. It discusses defining customers, using search engine optimization and social media like Facebook and LinkedIn to engage audiences. Time-saving tips are presented like repurposing content and using scheduling tools. The importance of customer experience is covered in areas like phone calls, facility tours and admissions. Case studies of aged care providers are shared and bonus topics like virtual reality and therapeutic robots are introduced.
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Similar to Session 3: Understanding the Importance of Audience & Storytelling (20)
The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.
This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.
This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
This sessions go through blogging dos & don'ts, with regard to public relations practices, as well as some explanation about why blogging is important for PR. Following that, website is also an important part of a company's communication strategy, and as such, require good content that has high possibility to be distributed virally.
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
The document discusses newsletters, their purpose, structure, and best practices for creating effective newsletters. A newsletter is a regularly distributed publication about a main topic of interest to subscribers. The key elements of a newsletter include the email subject, headline, content, links, and calls to action. Newsletters should be concise, relevant to the audience, and aim to get their attention, trigger actions, market products or events, and inform or educate readers. Analytics can then measure a newsletter's effectiveness to help improve future newsletters.
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The document provides an overview of blogging, including its history, benefits, and tips. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing platforms. Blogging helps sharpen writing skills, build trust with customers, and generate leads and sales. The document recommends reading other blogs, leaving comments, and participating in online conversations to get started with blogging. It also provides tips for writing blog posts and monitoring trends to measure perceptions.
This is the presentation material for my class at UI International Program - PR Media Production. Session 2 - Understanding the Audience and The Importance of Storytelling
The document provides an overview of a PR media production course. It defines the key roles and responsibilities of a PR professional, including program planning, writing and editing, media relations, corporate identity, public speaking, production, special events, and research and evaluation. It outlines essential PR skills such as analyzing management needs, counseling management, researching public opinion, planning and coordinating tasks, setting goals and objectives, motivating others, and working with journalists. It also discusses stakeholders, media, platforms, channels and how the class will explore best practices and campaign management through discussion, blogging, and sharing current events.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for Text For Haiti. It was devised and shared by Klein Dytham architecture and followed the Pecha Kucha Night Foundation format. Imron Fauzi from the Yayasan Air Putih foundation spoke at the event.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
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Your Path to YouTube Stardom Starts HereSocioCosmos
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Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
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This is the place where you become a Digital Marketing Expert.
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Session 3: Understanding the Importance of Audience & Storytelling
1. PR Media Production
Session 3: Understanding the Audience &
The Importance of Storytelling
2. Why social media?
• You can reach your buyers directly
• Considerably lower expense
• Ability to craft customized message for
different audience
3. Keep in mind
• Let the world know about your expertise
• Develop information your buyers want to
consume
4. Buyer personas
In order to appeal to customers, we have to
understand their needs.
Buyer persona: a representative of a type of
buyer that you have identified as having a
specific interest in your organization or
product or having a market problem that
your product or service solves.
5. Profiling buyer persona
• What are their goals and aspirations?
• What are their problems?
• What media do they rely on for answers to
problems?
• Where do we find them?
• How can we reach them?
• What phrases do they use?
• What sort of images and multimedia appeal
to them?
6. What it does...
• Enable us to truly empathize
• Step our of our role as someone who
wants to promote a product
• See through the buyer’s eyes
17. Stories bring your company to life
• Story, real story, creates emotional
connection with people.
• PR is about building that connection, even
more powerful one, to your customers,
prospects, clients, and the world.
18. Andrew weiss
“People love hearing stories. It goes back to
primitive tribal times when we used to sit
around the campfire. With social media,
consumers are in full control the whole time.
If you’re not captivating, you can lose them
at anytime.”
19. If you have one story to tell...
WHAT WOULD IT BE?
20. How to get the stories?
• How did your company get started?
• How did you survive the toughest of times?
• Who are some key customers you’ve had?
• What kinds of funny or interesting things have
happened involving customers or staff over the
years?
• What employees’ lives have been changed as a
result of working for you?
• What charitable organizations has your company or
its staff supported?
21. About stories
• They humanize brands and make them
talkable, online and offline
• They can be told with text but are often
best told through pictures and videos.
• They can be told by customers,
employees, or management – they just
need to be authentic.
22. How you started
No matter how large it is now, when it started, it
was just the founder(s) with a dream and a plan.
• Connect through real, humble stories
• Keep people from seeing the company as a
faceless giant.
23. What you do for your customers
• Less about you, more about your customers
– Emotional experiences
– Benefits
– Growth
– Meaningful relationships
– Inspiring experiences
• Whatever your company does or sells, it solves
people’s problems
24. The key staff
• Bring out the faces behind your company’s
success
– Senior management team
– Aspiring staff
– Staff who juggles works
– Staff who always smiles no matter what
• Pictures say a thousand words (and
videos even more!)
25. What if I still don’t have any story?
• E.g. highly regulated industry (financial or
pharmaceutical)
• Highly sensitive & confidential industry
(national research, security)
Talk about your activities & partnerships that
are core to the customer experience.
28. Harness the power of inspiration
• There’s nothing new about the power of
inspiration except the channel.
• Social media just allows those stories to
spread faster and farther than ever before.
29. Building word of mouth
• Have a “WOW” factor in your product first
– WOW good(s)
– WOW service
• Find the customers you inspire the most
and give them the tools to share
– Not the largest subset of your customers, but
the most passionate
– People sharing stories will inspire others
30. Building word of mouth
• Recognition inspires stories
– Fan of the week
– Mom of the month
– Baby featured in magazine every month
• Prizes can inspire stories too!
• Emotions get your customers to share
their stories
35. Reading Assignments
• Brand Performances in Social Media
(Singh & Sonnenberg, 2012)
• Managing Brands in the Social Media
Environment (Genzler, et. al, 2013)
Editor's Notes
Remember this?
If you’re interesting, people will listen and flock around you
If you have something meaningful to say, they will too
What type of brand or company do you think do storytelling on social media?
Coca-Cola Happiness Machine
Google search stories – father daughter
But not only big brands, other people also have stories to tell!
Andrew Weiss began blogging in 2009, and the stories are updated weekly. The storytelling tools – blog, FB, Twitter – increased 22% of his business year to year
What do you think this is?
Fully sponsored wedding, raising 100k for the wedding, and 20k for multiple sclerosis foundation.
Following the wedding, there were a lot of buzz, around the sponsors and the couple as well. Sponsors came back to them, asking what they want to do next, because their story is interesting. Since they couldn’t get married again, they decided to start a company around the concept of word-of-mouth marketing.
Students to get into 5-6 groups, and think of themselves as UI’s PR team. What one story would you make?
3.7million fans, still very active
Promote messages about various issues that are relevant in daily life, encourage people to nominate community to receive funding from JP Morgan Chase
Or, alternatively.. Encourage people to share their stories
The most effective way of inspiring your customers to tell others about you is to have buzz-worthy, talk-able products and services.
When people see other people sharing stories, they will inspire others too. E.g. my Unicef voice box experience.