How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Real Estate Agents: Differentiate or DieJay Kinder
The real estate industry has over 1 million real estate agents, the D.A.N.G.E.R. Report claims that there are to many untrained and unethical agents and they are the biggest threat to the industry. How do you differentiate? Here's what the National Association of Expert Advisors is doing to raise the standard of professionalism in the real estate industry.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Real Estate Agents: Differentiate or DieJay Kinder
The real estate industry has over 1 million real estate agents, the D.A.N.G.E.R. Report claims that there are to many untrained and unethical agents and they are the biggest threat to the industry. How do you differentiate? Here's what the National Association of Expert Advisors is doing to raise the standard of professionalism in the real estate industry.
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Why brand - The Power of Identity in the Mind of the ConsumerStephen Booth
Your brand is not just what you say, not how you look or what you do. It’s everything that makes you who you are. It’s your IDENTITY!
Uncover your brand and prosper!
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson
Build Business Relationships by Being Authentic Jennie Gorman
Learning skills on how to networking with authenticity is important for all business owners.
Here you will learn some of Jennie's tips to be a better relationship builder.
Master your business relationships by building trust and understanding the importance of trust and integrity. Being seen in both personal and business life as ‘REAL’ and ‘ACCOUNTABLE’ is how many successful small businesses today bring about changes with authenticity.
Contact Jennie if you wish to have a strategy session or purchase her book, 'Awesome Authenticity - mastering business relationships'. http://awesomeauthenticity.com.au/
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Branding, Naming & Positioning Your Startup Joshua Rozario
This brief presentation will give you insights into how to Brand, Name & Position your Startup. It will also give you a quick insight into Entrepreneur Branding.
Knowing why you need a mentor is the first step. Next you need to know how to find mentors, ask them to mentor you, and then set up the relationship for success.
How to Use Facebook Groups to Establish Your Brand as an ExpertBriana Ford
In October 2019, I was given the opportunity to present to the Dallas chapter of Facebook's Community Leadership Circles. Since the audience included community managers and group admins and moderators, I discussed how to use Facebook Groups to establish your brand as an expert.
Tips for selling and marketing in the startup space. Including minimum viable partnerships and the importance of stepping outside of your comfort zone.
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
How to boost sales and have more successful marketing with the three steps of "Attract, Sell, Wow". Also called "Date Your Leads, Marry Your Customers" - by Ramon Ray - @ramonray - www.ramonray.com
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Why brand - The Power of Identity in the Mind of the ConsumerStephen Booth
Your brand is not just what you say, not how you look or what you do. It’s everything that makes you who you are. It’s your IDENTITY!
Uncover your brand and prosper!
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson
Build Business Relationships by Being Authentic Jennie Gorman
Learning skills on how to networking with authenticity is important for all business owners.
Here you will learn some of Jennie's tips to be a better relationship builder.
Master your business relationships by building trust and understanding the importance of trust and integrity. Being seen in both personal and business life as ‘REAL’ and ‘ACCOUNTABLE’ is how many successful small businesses today bring about changes with authenticity.
Contact Jennie if you wish to have a strategy session or purchase her book, 'Awesome Authenticity - mastering business relationships'. http://awesomeauthenticity.com.au/
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Branding, Naming & Positioning Your Startup Joshua Rozario
This brief presentation will give you insights into how to Brand, Name & Position your Startup. It will also give you a quick insight into Entrepreneur Branding.
Knowing why you need a mentor is the first step. Next you need to know how to find mentors, ask them to mentor you, and then set up the relationship for success.
How to Use Facebook Groups to Establish Your Brand as an ExpertBriana Ford
In October 2019, I was given the opportunity to present to the Dallas chapter of Facebook's Community Leadership Circles. Since the audience included community managers and group admins and moderators, I discussed how to use Facebook Groups to establish your brand as an expert.
Tips for selling and marketing in the startup space. Including minimum viable partnerships and the importance of stepping outside of your comfort zone.
The B2B (Business to business) sales process can be complex and time consuming. Many startups find that their efforts to manage a sale with any medium to large sized organization falters and stalls. In this slideshare I will help you understand how large organizations buy, how to build a sales funnel, and how to pitch effectively to these sales targets.
Finding Customers (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
Step-By-Step Guide on Finding B2B Customers | RightHelloRightHello
Finding B2B customers is not as hard and scary as you may think. Check out our new step-by-step guide that shows exactly what you can do to find new customers, approach them and get as much value from them as you can.
Many Agile practitioners are comfortable working iteratively in small slices once there’s a basic foundation, but struggle with where to start on a new project, product, or other big idea. Participants in this session will learn how to use Richard’s Feature Mining technique to find early slices of any big idea that provide value, learning, and risk-mitigation.
Agile For All clients have used this successfully for all kinds of software products, for combined software and hardware systems, and even beyond software in such areas as park construction and office remodeling. In some cases, projects with apparent significant up-front infrastructure requirements were able to ship a valuable slice to customers after just one or two sprints.
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Put The Marketing Into Content Marketing: Content Distribution & PromotionGreg Shuey
Creating killer content is only half the battle for marketing professionals. Getting the right distribution and promotion strategies in place and executed will either make or break your campaign.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Growing Your Business With A Website: WIBOMardy Sitzer
This is a presentation used for newbie entrepreneurs who are looking to get a website started to help promote their business. Developed for WIBO Jan 2011
Our little booklet that covers the varying social sites with suggested uses for business. This does not cover it all but it is helpful in understanding the various applications.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
8. Know Thy Customer
• What they stand for
• What’s their life style
• What’s their point of pain
• Where/how they fit
9. Define A Best Customer
• Purchase – average spend per purchase
• Frequency – how often they purchase
• Paying – how they pay
• Relationship – how they react, relate
• Influence – who can they influence
• Loyalty – price shop, share, rate, review, refer
• Lifetime Value – how long will they stay
12. Know Why They Buy
We Buy To Fulfill A Need
Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow
in his 1943 paper A Theory of Human Motivation
17. Research
•Keywords: what are your keywords – including long-tail and how are
your competitors doing with these keywords? Opportunity Keywords.
(Freekeywords.wordtracker.com, Google Analytics, Google Keyword
Suggestion tool, search on Google and look at their suggestions…)
•Competitive Keyword Analysis: what keywords are your competitors
beating you at and how are they doing it? (adwords.google.com)
•Competitive Analysis: beyond the keywords, how are your competitors
positioning, valuing and presenting. What do they offer?
32. You’re Gonna Need
Some Stuff
Copy Graphics Photos Videos
Web copy Logos Products Demos
Newsletter Charts People Intro
Posts Graphs Staff/Team Instructions
Emails Illustrations Customers Interactions
User Guides Examples Montage
White Paper Stories Having Fun
Tips Testimonials
Letters/Card
s
33. Me VS You
“We make the best ibuprofen
in the world.”
vs
39. Keeping The
Lead Funnel Filled
• Hunting
•In Person
•On Line
• Being Heard / Seen
• Getting Found
• Getting Referred
40. Hunting in Person
what you will need
• Great Elevator Pitch
(hint: not who and what you are or even what you
do
but what’s the outcome you create.)
• Business Card
41. Hunting in Person
where to hunt
• Networking Groups
• Business & Industry Groups
• Professional Associations
• Fairs, Conferences, Conventions
• Community Groups & Organizations
• Volunteer Groups & Events
• Activities (social, sport, religious, age related)
43. • No gatekeepers
• Start and/or maintain relationships with decision
makers, influencers, customers, fans
• Keep ‘top of mind’
• Protect your reputation
• Expand circle of influence
• Find hidden opportunities
• Turn a sales cold call into a warm call
• Remove geographic or budgetary boundaries
Super Charge W/ Social Media
43
49. Hunting On Line
what you will need
• Great Website
• Great Tag Line
• Great Profiles
• Testimonials
• Landing Pages & Lead Capture Pages
• Great Content That Is Sharable
50. Hunting On Line
where to hunt
• LinkedIn (your network & groups)
• LinkedIn Search
• LinkedIn (company pages)
• Twitter via #keywords, twellow,
followerwonk
• Facebook (your network)
• Google+
• Online communities and membership sites
59. Being Heard / Seen
in Person
• Sponsorships
• Teaching / Public Speaking
• Demos / Workshops
• Fairs, Conventions, Conferences
• Community, Association, Etc.
• Involvement and/or leadership
60. Being Heard / Seen
on line
• Webinars, Blogs, Vlogs, Videos, Slideshare,
Pinterest, Google+…..
• Twitter: ReTweet, @chat, Paper.li
• LinkedIn: group participation
• Answer Questions: Quora, Yahoo,
Answers.com
• Guest posts, articles, comments
61. Hope For A Referral
61
Oh goobers,
I forgot that
is what you
do!
Oh goobers,
I forgot that
is what you
do!
62. Help Them Help You
• Your online content and emails should be
sharable across multiple channels
• Ask for ratings, recommendations,
testimonials – and help them with the ‘copy’
• You go first….
• Ask for an introduction (and tell them why it
makes sense for them)
63. Getting Found
• Directories
• Website Rankings for keywords
• Articles Ranking for keywords
• Tweeting with #keywords
• Ads
65. Understand SEO
Perceived value to user
Social signals page level
Social signals domain
level
CTR/ Bounce Rate
Readability / Usability
Advtg vs content
On-page topic modeling
Qty paid results
External anchor text links
67. RESOURCES
•Duct Tape Marketing – John Jantsch
•The Zen of Social Media Marketing – Shama
Hyder Kabani
•E-Myth Revisited – Michael Gerber
•ReWork – Jason Fried & David Heinemeier
Hansson