Case_IIMU_PGP_17aug2022.pdf

1. GOCRACKIT
Case study & Guesstimates

2. In this module you will learn...
Frameworks
Tools
Processes

3. What is a case?
Business problem/
situation
Problem solving skills

4. Some key characteristics of cases...
Open Ended
Real world situation

5. Case studies are designed to measure..
Problem solving skills
Tolerance for ambiguity
Communication skills

6. We will understand all the processes, tools
and frameworks with the help of a case

7. The Case : Car Manufacturer
Situation
A car manufacturer approached your
firm with the following question
"Our customers wait upto 8 months to
receive their new car. On the other
hand we have 8 months of inventory.
Something must be wrong, can you
help us?"

8. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

9. The Case : Car Manufacturer
Summarise understanding
Customers wait up to 8 months for
their new car to be delivered
The manufacturer has 8 months of
inventor
If I understand you correctly, the
problem is following
Is it correct understanding?

10. The Case : Car Manufacturer
Ask clarifying questions
Is inventory finished products,
parts before assembly or raw
materials?
Where is inventory sitting at
company warehouse, factory or
dealers' locations?
Is 8 months customer waiting time
calculated from car order to
delivery?

11. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

12. The Case : Car Manufacturer
Set the objective
So you want me to find out the
root cause of this phenomenon
and come up with suggestions to
resolve it?
Is there any other objective?

13. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

14. The Case : Car Manufacturer
Structure the approach
I will analyse time taken and
inventory level in end to end value
chain of car order in dealership to
final delivery of car to customers
Car purchase by customer >>
Locate car by us >> Manufacture>>
Transport >> Final Delivery

15. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

16. The Case : Car Manufacturer
Analyse the data
Cars have 5 variants with 32
possibilities
The cars are produced such that
every possibility is manufactured
for one week and then next
possibility is manufactured
Let's say following data is given to you

17. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

18. The Case : Car Manufacturer
Recommendations
Manufacture cars in smaller
batches
Propose fewer options
Move to dealer fitted options
(wherever possible)
Possible actionable recommendations:

19. Listen carefully, paraphrase your
understanding
Do not jump to solve the problem,
Take interviewer's hints
Think aloud
It is ok to get stuck, do not give up
show your approach
Solving case studies
Key points to remember

20. The Case
Framework to solve any case study
1 - Clarify
Clarify the problem
2 - Objective
Set the objectives
3 - Structure
Structure your
approach
4 - Analyse
Ask for data and
analyse
5 - Recommend
Recommend your
solution

21. Guesstimate
the
number
of
automotive
in
Mumbai?
Solving
Guesstimates

22. Guesstimate the number of flight take
offs from Delhi Airport?
Solving Guesstimates

23. Read The McKinsey Way
Understand key frameworks
(Profitability, Industry structure,Cost
structure, Market entry etc.)
Know macro numbers (Population,
Internet penetration, literacy rate,
income distribution etc.)
Form a group of 2 to 3 students and
start practicing as early as possible
Practice, practice, practice
Solving case studies
Action Plan

24. GOWIN