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Brand Magic ppt.

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Brand Magic
Specialized Marketing
Services
What do we usually do?
Throw mud on the wall &
hope that some of it sticks!
Act # 1
Select our wall
What should we do?
Act # 2
Turn!
Select what you want to want to throw
on the wall
&
Make it disappear
Act # 3
Reappears!
Stuck onto the wall.
What is the magic?
The right medium!

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Brand Magic ppt.

  • 2. What do we usually do? Throw mud on the wall & hope that some of it sticks!
  • 3. Act # 1 Select our wall What should we do?
  • 4. Act # 2 Turn! Select what you want to want to throw on the wall & Make it disappear
  • 5. Act # 3 Reappears! Stuck onto the wall.
  • 6. What is the magic? The right medium!
  • 8. The name of the magic! Niche Marketing Targeting a product or service to a narrowly defined segment of the market that is not being served by mainstream products / services. Either a marketing or business choice
  • 9. Do we need niche marketing? • Niche Marketing fills up the gaping holes by catering to the unsatisfied needs of the consumer • Helps to get noticed • Encourages those involved in it to be unique instead of being forced into the lion’s den! • Helps to maintain a strong & secure position Although small & inconspicuous, it possesses the ability to sting someone so madly that when it is found will render him more than surprised!!!
  • 10. Why will you need Brand Magic?
  • 12. Brand Magic Will imagine with a detached perspective of the brand! - Brand Magic will help Identify the specific niche market you want to serve, and all its characteristics. - Brand Magic will Implement the plan.
  • 13. Not a cookie-cutter solution….. From a well-defined strategy to a thoroughly developed program that is entirely customized to meet your needs. A powerful, winning solution
  • 14. Brand Magic – Specialized Marketing Services Before beginning any program, an in- depth study is done – - A thorough situation analysis of the brand / company / product / service & industry. - Competition. - Past and present marketing programs. - Needs assessment specific to the project - Objectives & the unique selling proposition - Challenges and opportunities.
  • 15. About Brand Magic • Brand Magic is a specialized marketing & consulting company based out of Bangalore in India • Our focus is on building sustainable competitive advantages for our clients • We have the experience of working across multiple industries and functional areas - enabling us to bring in fresh ideas and a strategic perspective to every engagement • Our insights are backed up by a rigorous process of developing a solid fact-base, thorough analysis and solution development • We believe in deep and long term relationships with our clients, and have worked on multiple areas with most of them. Our team has the collective experience of successfully delivering more than 50 client projects
  • 16. Research and Strategy Research – only qualitative Sizing and segmentation of the market - secondary data - market estimates Consumer profiling - usage & attitudes - affinities to the brand Fashion and Lifestyle - Consumer need gaps & preferences - Brand positioning propositions - product concepts Youth - Youth watch - New emerging media Retail - Purchase attitudes & buying patterns - Mystery audits
  • 17. Additional Research Solutions • Developing research concepts & strategies based on goals & objectives. • Working closely with the commissioned research agencies to ensure the quality of deliverables. • Audit of the profile of the respondents • Converting research findings into marketing tools • Trends Watch
  • 18. A compendium of Branding & strategy Brand positioning & Brand equity formation - Developing & implementing branding tools to ascertain the brands’ core / equity / reputation - Assisting in identifying the various brand propositions & arriving at the right brand – product strategy Developing brand identity manuals Marketing plan - Assisting in ideating & drafting the marketing plan basis the brands’ goals & objectives Communication & Media plan - Assisting in the planning of the media mix with well-defined objectives - Ideation & execution of innovations in print, television & out of home - Ideation & execution of New emerging Media including internet & mobiles.
  • 19. Branding & Strategy Product launch - Assisting in ascertaining the right product / price mix - Product line Extensions Sales promotion - Ideating & Executing of sales promotions - Ensuring that the promotions are aligned to sales.
  • 20. Celebrity Celebrity Celebrity…. Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.
  • 21. Brand Magic will help in Intelligent endorsement Celebrity appointment & Management - Will ensure compatibility between the brand & the celebrity - Will study the brand’s objectives & its positioning in the industry - Will understand the budgets allocated - Will enhance the brand equity, therefore enhancing the perception - Will provide consultancy to leverage the endorsement in the best possible manner in the specified contract duration
  • 22. The Power of Loyalty Customer Relationship Program - is an opportunity to strengthen customer relationships - attracts more high-profit customers - Reinforces the brand & value propositions - helps gain access to important consumer information - consolidates consumer spending
  • 23. Brand Magic Will help create winning retail loyalty programs
  • 24. The Strategic Planning Process • Assess the business from different perspectives • Isolate the Primary Marketing challenge • Evolve Strategies & develop an action plan. • Operate the Action plan & measure performance • Understand the process based on marketing feedback
  • 26. Brand Vision - Brand vision - Brand offerings - Brand constituents - Brand Persona Understand Brand
  • 27. What kind of CRM Program? Analyze amenability What kind of CRM loyalty efforts will suit the brand / business? • Should we look at a points based rewards program? • Or a pure relationship program? How do we decide?
  • 28. Rewards vs. Relationship • There are two components to any customer - brand relationship - Type of relationship - emotional or functional - Annual Value of purchase which reflects how involved the customer will be in the purchase decision FunctionalEmotional Annual Purchase valueLowhigh Analyze amenability
  • 29. Develop Strategy Be true to the brand…. …and be sensitive to the customer needs Guiding Principles Reflect the brand personality in the program Type of relationship Rewards – Recognition - Relationship
  • 30. The Approach • Launch the club / program • Develop a host of activities for the program to reflect the brand personality • Creative solutions • Integration of technology Outline plan
  • 31. DOMAIN UNDERSTANDING Consulting ServicesConsulting Services Loyalty AuditLoyalty Audit Financial ModelingFinancial Modeling Scenario BuildingScenario Building Program PlanningProgram Planning Data architectureData architecture Web designWeb design Relationship ProgramRelationship Program detailingdetailing Process FlowsProcess Flows Online catalogue designOnline catalogue design Back Office ServicesBack Office Services Catalogue maintenanceCatalogue maintenance Reward points calculationsReward points calculations Redemption fulfillmentRedemption fulfillment ProgramProgram ImplementationImplementation Operations deskOperations desk Communications campaignCommunications campaign Customer service centerCustomer service center Two-way call managementTwo-way call management Two- way mailTwo- way mail managementmanagement Brand Magic will appoint an agency For fulfillment & technology services
  • 32. Attention-grabbing rewards! • Ideate & plan rewards, benefits, privileges basis pre-defined criteria • Assist in program budgeting & determine the program economics • Calendar all activities • Implement all activities including tie-ups & alliances • Monitor & improvise
  • 33. A winning loyalty program • Brand Magic will assist in pilot / national launch. • Make rigorous program trade-offs to achieve goals • Leverage distinctive assets to make the economics work • Execute skillfully & persistently to sustain participation & impact.
  • 34. How will Brand Magic ensure that the loyalty program creates value? Focused targeting & Economically rational
  • 35. Event Services Whether it’s creating concepts, scouting for the ideal location, designing the best venue plan, executing the most highly recalled event, or simply straightening your banner on the event day Its all about Attention to Detail!
  • 36. Events & Promotions Events - product launches - store launches - conferences - press conferences - dealer meets - fashion shows - parties - celebrity based events - corporate events - fund raisers & charitable events Promotions - consumer - brand - retail - previews & sale - associations’ events
  • 37. Analyze, Create, Execute • Brief • Bonding with the Product and Brand attributes • Brainstorming to broaden the visual and experiential scope of the brief to clock in “right” idea • Bringing together national and international resources. • Branding, creatives, music, artist management, sets .etc. depending on the requirement. • Budgeting, production logistics and getting the requisite approvals Creating a benchmark for quality and content.
  • 38. Why Brand Magic? • Integrate the event within the marketing framework of the brand. • A structured & cemented management • A holistic solution to the objective • Efficiency in costs / deliverables
  • 39. Brand Magic will ensure that every event is a reflection & an extension of your brand.
  • 41. The consumer is going thru’ a metamorphosis • There is a new equilibrium between their emotional landscape & their position in their social, political & professional context • Shopping experiences support them more than just satisfying their acquisition & consumption needs • Shopping centers & malls are centers for connecting with like-minded people • Shift in focus from things to a craving for experiences & personal development
  • 42. Retailing services • Enhancing in-store experience for consumers • Identifying, building & maintaining direct relationships with targeted consumers • Personalized service • Store personnel - developing training manuals / hand-books - assisting in training modules - grooming tips • Ideating & executing tactical activities basis specific objectives.
  • 43. Is Brand Magic proposing to replace your internal or external marketing resources?
  • 44. No……. Brand Magic will only value add Brand Magic ‘…….living the lifestyle’!