The document analyzes the brand identity and mode of address of different pages from a Billboard magazine. It examines elements such as typography, layout, color, images, and language to understand how each component contributes to conveying the magazine's authoritative yet fun tone for a pop music genre audience. Key aspects noted include the use of bold fonts, bright colors, playful images of artists, and informal language discussing popular singers.

1. Brand Identity and Mode Of Address Analysis
Typography
The mode of address is quite authoritive, they show this in the mixture of big bold serif and
sans serif fonts. Billboard uses the captions ‘Queen Of Pop’ is a light colour, which is also
smaller, this is also telling the audience that this is a pop genre magazine. The masthead
Billboard is in a sans serif font which shows us that it can be aimed at males and females.
Layout
The mode of address for the layout is quite ordered and neat, it also shows that the
magazine is quite formal and authoritive, it also goes with the whole vibe of the magazines.
Colour
The colour gives off that this magazine is quite happy, it also shows that it’s quite feminine.
It also shows the audience that the genre is pop by the bright colours, this also appeals to
the female audience. Katy Perry’s outfit with all the colourful flowers on signifies happiness
and that the genre is pop as it is associated with colours and girly things such as flowers.
Also the mast head ‘Billboard’ has colours in the gaps of the letters, like yellow in the D and
blue in the A, this also shows the audience that the genre is pop because it has a range of
colours.

2. Images
The images mode of the address is quite fun and happy. You can tell this by the body
language of Katy Perry. Her facial expression shows that she is innocent and playful , this
shows that the magazine itself is quite enjoyable and fun. The flowers onto the models
costume is to show that it’s more of a feminine magazine, and that the genre is pop.
Language
‘Inside the court of the queen of pop’ is giving the magazine that pop genre edge to it and is
also associating to be quite catchy and playful. Its suggesting that Katy Perry is pop royalty,
and is very popular, this is also conventional for Billboard as its aimed at people who are
into pop music.

3. Typography
The fonts are quite masculine and would appeal more to males than females. They’ve used
the stencil type fonts on the page heading at the type which gives of the impression that it is
manly.
Layout
The layout on this is conventional for a contents page as it is following the route of the eye,
it is also quite ordered. It also clearly relates to what’s on the front cover, the headings are
also mimicking the playfulness on the front cover.
Colour
The colours all match each other and clearly relates to the colours on the front page, these
are all quite feminine and also clearly relate to the pop genre as they’re quite upbeat and
playful colours.
Images
The men on the images are all dressed quite smart, which will be targeted at the more
educated and sophisticated audience. The colours of the images are also quite colourful and
you can tell that it’s a pop genre magazine.

4. Language
The language is quite informal and will appeal to people who like pop music. It says ‘the
beat goes on’ as a headline which will appeal to people who are into music, it also appeals
to the pop genre.

5. Typography
The typography is quite plain, and ordered. The pull quote is in the centre of the text is
conventional as its much bigger than the rest of the text as it makes it more interesting and
gives people a little information of what’s in the article. The headline is bigger than the rest
of the texts which is conventional also as it tells people about the article. The typography is
aimed at an older target audience as it looks more sophisticated.
Layout
The layout is using the route of the eye, it’s also quite ordered which could appeal to the
older target audience too.
Colour
The colour on this is black, pink and white, all these colours contrast and they also go well
together and makes the double page spread look better as a whole. The pink connotes fun
and happiness and it’s also quite girly, these can help appeal to the female target audience.
Some of the pull quote is in pink, this can show the audience the most important parts of
the quote. The plain black text is quite ordered and standard which will appeal to the older
audience. The fun pink colour also fits in with the pop genre.
Images
The images on this will appeal to the older female and male audience. Lady Gaga, a popular
singer is on the top of a tank, this signifies violence, but as it is pink, it can be shown to be
fun and happy. She is also wearing a mouse cap, which looks fun and exciting, which fits in
with the genre pop. The smaller images in the text are also conventional.

6. Language
‘It’s just been six weeks since Rihanna’s ’ is quote informal and would appeal to the younger
audience because they’re both quite recent and popular singers , both of these singers are
pop which will also fit in this genre. In the pull quote ‘I wanted songs that only I can do’ it
will appeal to the audience as they will want to read about things like this.