The front cover of Jess Glynne's album focuses solely on the artist with a close-up shot of her wet hair and gold jewelry to portray her as a fresh, wealthy new artist. The torn page and basic font help show she is honest and unique. The title uses "I" to connect emotionally with audiences. The disc cover mixes pop pink with a sea image to show she can now express her true self through song. The back keeps the front's font for consistency and centers the track list to emphasize the music is central to her life.

1. Jess Glynne- Digipak Analysis
Jessica Gray

2. Front Cover
Image- She has wet hair, connoting that she is fresh
and new, like the new artist she has become. She is
also wearing lots of gold jewellery, which highlights her
wealth as an artist. Her non-perfected image means
that buyers get the idea that she is not the general pop
star, but is also alternative and indie.
She faces towards the camera in a very close up shot,
pulling the focus towards her, and interconnecting
herself with the audience.
Tear in the page- suggests that she isn’t hiding behind
anything, she wants people to see her true image, and
wants to be honest and true to herself.

3. Font- the font used is very basic, which helps to highlight
the fact that the sole focus is on the artist. Also being an
ordinary font reflects her reliability as a person, to
highlight the fact that she's human just like the rest of us.
The text is vertical to show her uniqueness.
Title- the title uses the personal pronoun ‘I’ which makes
it very personal to herself, and makes the audience feel
empathy for her and connect with her on an emotional
level.
The front cover conforms to the genres of pop because it
focuses purely on the artist and is very bold.

4. Disc Cover
The top half of the disc is pink, which conforms to the
colours and conventions of typical pop, however the
use of the sea-like image mixes it up. The images of
the peeled back paper are used to connote that she
used to hide but now she can show her true self
through song, and by releasing this album she can
show who she really is and come out of her shell.
The information regarding the record label is in tiny font
around the edges, suggesting that the information is
not as key as the image that she is trying to put across.

5. Back Cover
The back cover features the same font that is used on
the front cover, to show consistency and highlight the
professional look of the album. The track list is placed
at the centre to highlight that it is the main focus of the
album and also shows that the music is the centre of
her life.
The writing on the spine has the same font, and
features just her name and the title of the album- again
emphasising the fact that the songs are the main focus
of the album.
The pale pink background is very gender stereotypical,
and this helps to show the emotional and sensitive
aspects of the album, as girls are seen typically as
having these attitudes and values.