Boston University Alumni Association Webinar
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1st attempt to educate fellow Boston University alumni to build and leverage LinkedIn for networking.
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Boston University Alumni Association Webinar
- 1. How to build and leverage a powerful Boston University network on LinkedIn
- 2. “Top Card” …How did a guy from Basic Studies, with a Philosophy degree get into a great company like LinkedIn?
- 3. Reid Hoffman – Founder of LinkedIn “Your network is the people who want to help you, and you want to help them, and that's really powerful.” inmaps.linkedinlabs.com
- 4. History 201: The Evolution of Personal Communication Fireside Chats Fax Messenger Smoke Signal Morse Code Telephone Pony Express Postal Social Networking Email Text
- 5. Today’s Plan • Understand LinkedIn • How to use LinkedIn for Boston University networking success It starts with you: Build a solid LinkedIn profile Build a high quality network – Find alumni you know Engage with your network, gain insights • Q&A
- 6. Our Mission. Connect the world’s professionals to make them more productive and successful. Spend Time Invest Time Entertaining Passive Leisurely Bored Aspirational Goal Focused Forward Looking Purposeful
- 7. Identity Insights Everywhere Connect, find, and be found Be great at what you do Work wherever our members work
- 8. The World’s Largest Professional Network 92M+ 74M+ NORTH AMERICA EMEA 36M+ ASIA PACIFIC 21M+ 15M+ INDIA LATIN AMERICA & CARIBBEAN 259M+ 238M+ Members Worldwide +2 new Members Per Second 100M+ Monthly Unique Visitors
- 9. On LinkedIn 30M+ Students & Recent Grads 3M+ Companies 2M+ Groups 5.7B+ Professional Searches 2012 150k+ BU Alumni
- 10. The BU Network
- 11. The BU Group Ecosystem
- 12. The Tour Home Page Building a Profile Building a Network Engaging/Insights HIGHER EDUCATION INITIATIVE
Editor's Notes
- Thank Jeff Murphy and BU Alumni Association!Goal today: Building a powerful BU community on LinkedIn.2 types of members on this call:BeginnerAdvancedGroup goal to synchronize a commmunity:Help New Users have a strong foundation on LinkedIn for maximum success.Help Advanced Users to coordinate engagement activities for maximum success.
- Introduce myself:Dan GreenLinkedIn 3 yearsgraduated BU in 93 Philosophy degree.This is what we call at LinkedIn my “Top Card”Top portion of everyone’s LinkedIn profile.Looks like a ‘Digital Business Card’.Travels around LinkedIn when I engage on LinkedIn or people find me.It’s the Core of the profile.Name, Tagline, Locations, Industry, Current Company, Past Companies, ……… SCHOOL! Coincidence? No, it’s one of the top professional networking question.I also have other schools listed in case I have other former classmates look me up. ASL is a school I went to and it was the reason I got into BU. My grades fell because I moved in the 4thqtr of 9th grade.The reason why I got into Basic Studies.My story…. Leads to LinkedIn from Advent colleagues.
- The theory is that there’s a big gap between 30 and under and 30 and over.30 and under still have strong college connections.Over time, 30 and over lose touch with college connections. LinkedIn is only 8 yrs old so most 30+ don’t have strong BU connections. Our goal is to bridge this gap. 30+ need to connect with BU grads to rebuild. 30 and under need to get more connections outside of their BU connections.
- Sometimes we mistake fads for progress. Online social networking is an extension of the evolution of communications. Scaled conversations and networks.
- TNS Study called The Mindset Divide - We partnered with TNS, a leading global market research companyRevealing how emotions differ between personal and professional networksThis global study of 6,000+ social media users
- Global Workforce259m on LinkedIn640m Worldwide Professionals3.3b Worldwide WorkforceProfessionals on LinkedIn:2/3 in Illinois3/4 in NY4/5 in CA