Leveraging LinkedIn & Events to Build Your Brand & Grow Your Network
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"LinkedIn Ninja" and social networking expert, Sandy Jones-Kaminski, shares some of her LinkedIn and networking tips 'n tricks with students at the Mind the Bridge StartUp School in San Francisco, CA in 2014. More at belladomain.com or find Sandy on LinkedIn or Twitter: @sandyjk
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Leveraging LinkedIn & Events to Build Your Brand & Grow Your Network
- 1. Leveraging LinkedIn & Events To Build Your Brand & Grow Your Professional Network by Sandy Jones-Kaminski www.belladomain.com
- 2. -National consultant and speaker on social marketing, personal branding, LinkedIn for business or career, BlogHer keynoter -Start-up junkie, entrepreneur, mobile app -Active LinkedIn member since early 2004 -Member of private Friends of LinkedIn group -Author of “I’m at a Networking Event—Now What???” the #1 Inc. 2010 Holiday Wish List Business Book www.belladomain.com Why me?
- 3. -A social network for professionals ! -Founded on principle that getting introduced by someone you know is always the best way to connect -Their mission is, “To connect the world’s professionals to enable them to be more productive and successful.” -Launched in 2003, IPO 2011 www.belladomain.com What is LinkedIn?
- 6. www.belladomain.com Leveraging LinkedIn: Your Profile school.mindthebridge.org/class-february-2014/
- 16. www.belladomain.com Leveraging LinkedIn: Groups Infographic via webds.com
- 18. www.belladomain.com Leveraging LinkedIn: Next Steps -Step 1: Get your profile into shape by completing my Profile Audit Checklist -Step 2: Request some recommendations from former employers, colleagues, professors or vendor partners ! -Step 3: Join at least a few groups relevant to your industry, school (alumni), tech
- 19. www.belladomain.com Leveraging LinkedIn & Events “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” - Dale Carnegie
- 20. www.belladomain.com Leveraging LinkedIn & Events The definition of the word network according to The Oxford Dictionary: ! nétwerk n. & v. a group of people who exchange information, contacts, and experience for professional or social purposes.
- 21. www.belladomain.com Leveraging LinkedIn & Events A few key questions to ask after intro: ! 1) So, Charles, what motivated you to attend this event? 2) What’s keep you busy these days? 3) Anything you need help with right now?
- 22. www.belladomain.com Follow up: ! -Do what you say you are going to do -Share post-meeting ideas -Use LinkedIn to send note/ invite to connect -Pickup the check if you initiate a coffee date Leveraging LinkedIn & Events
- 23. www.belladomain.com Leveraging LinkedIn & Events Be Prepared: ! -Use LinkedIn to research attendees -Set goals (meet X, intro Y to Z)! -Consider current needs -Nametag on the right side -Firm handshake -Biz cards, pen -Try a SMILE.
- 24. Just like you can never receive too many gifts at the holidays, you can never have too many contacts in your network. Being well-connected connotes success and influence -- the kind of cachet every serious professional seeks to achieve. - Debra Davenport for Yahoo! linkedin.com/in/sandyjk Thank you! Questions? www.belladomain.com @sandyjk