LinkedIn for Business Growth July 2012


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LinkedIn for Business Growth July 2012

  1. 1. For Business Growth July, 2012
  2. 2. Agenda• Introduction• Objectives• Why Use LinkedIn?• Ways to Use LinkedIn• Questions
  3. 3. Why Use LinkedIn?“People with more than twentyconnections are thirty-four times morelikely to be approached with a jobopportunity than people with less than five. -- Guy Kawasaki
  4. 4. Objectives of this Session• Enhanced knowledge of why LinkedIn, and social networks are important• Learn ways to use LinkedIn strategically, rather than just “being there”• Begin thinking about the creation of a plan for developing and using your network effectively
  5. 5. About LinkedIn:• A business-oriented social networking site• An interconnected network of professionals in more than 170 industries and 200 countries• A social network where the average age of the LinkedIn user is 41• A social network in which the average salary is $110,000• Men and the 24-35 year-old demographic are more likely to use LinkedIn
  6. 6. Ways to Use LinkedIn• Increase your visibility – By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with – In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
  7. 7. Ways to Use LinkedIn• Increase your ability to connect – Include past companies, affiliations, interests and education – Add your LinkedIn profile link to e-mail signatures and online profiles –
  8. 8. Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. Itwas a rich experience and I value the privilege of access to a very highlevel of thought leadership during my years there.Recently, I have begun to work with the [COMPANY] to [DETAILS OFJOB AND INDUSTRY] Using “best practice” as a baseline, we arelooking at regional, national and international models that use anintegrated approach to create successful outcomes.As I value our relationship and appreciate the depth of experience youbring to your profession, please join my network so we can stay intouch on this and more.Warm regards,
  9. 9. Steps to Take Today• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog” settings to personalized names• Add your Twitter account
  10. 10. Steps to Take Next Week• Write a recommendation for a colleague, partner or friend (and hope they return the favor)• Create a schedule for yourself to ask one new person a week for a recommendation
  11. 11. Ongoing Steps to Success• Going forward, each time you get a new contact’s card, enter them in• Each week, spend about 10 minutes researching new, desired contacts or prospect companies• When necessary, UPDATE your profile and keep it current• Add applications like SlideShare and Tweets to make your profile more valuable to your contacts
  12. 12. Questions? Thank You! www.jaggerscommunications.com